PROGRAM
Africa
Automotive
Show
Cairo, Egypt
www.intrafricantradefair.com
9 - 15 November 2023
Exhibition:
9 - 15 November 2023
Automotive Networking
Reception Function:
11 November 2023
Automotive Forum
(Conference):
11 & 12 November 2023
FORUM PROGRAM
11 NOVEMBER 2023 - DAY 1
09h55 – 10h00 Welcome to the Auto Forum at IATF2023
10h00 – 11h00 Session 1 – Sustainability and the Power Train evolution in Africa
Moderator: Jean Philippe Marillet, Robert Bosch
Presentation: Power Train Evolution Study for Egypt - Dylan Jessup, Dr Hend Heikal, EY
Panelist 1: Rynhardt Rall, Nissan
Panelist 2: Hezbon Mose, Ampersand
Panelist 3: OEM Representative
IN PARALLEL
09h00 – 11h00
CLOSED BREAKFAST SESSION
Moderator: Eleni Giokos
Invited Ministers and Government Ofcials, Automotive Sector CEO’s and Key Stakeholders only
(Ministers of Trade and Industry)
11h15 – 11h25
Opening Remarks
11h25 – 12h30 Session 2 – Round Table.
Moderator: Eleni Giokos
High level Round Table on the Automotive Sector with invited Ministers of Trade and Industry and
Captains of Industry.
Martina Biene, Volkswagen Group, Mike Whiteld, Stellantis
12h30 – 13h30 Session 3 – The Automotive Sector under the AfCFTA.
Moderator: Gainmore Zanamwe, Afreximbank
Part 1 – The status of the Continental Implementation of the AfCFTA.
Part 2 – Implementation of the Continental Automotive Strategy.
Audience Q&A
Presenters – Themba Khumalo, AfCFTA Secretariat, Ron Osman Omar, African Union
13h30 – 14h15 Finger lunch in the exhibition area
14h15 – 15h30 Part 3 – Hub Countries Implementing Auto Policies - status and learnings.
Moderator: Mike Whiteld
Invited Ministers of Trade and Industry from Ghana, Cote d’Ivoire, Nigeria, Kenya, Egypt, South
Africa, Morocco
15h30 – 16h30 Session 4 – Africa’s Emerging Automotive Industry and Value Chain Development.
Part 1 – Presentation on value chain research ndings that underpin Africa’s Auto Opportunities &
panel discussion on developing and linking sustainable automotive value chains in Africa.
Moderator: Themba Khumalo, AfCFTA Secretariat
Presenter: Johan de Jager – AIH Group
Panelist 1:
Anand Pather, Toyota
Panelist 2: Myriam Elloumi, Tunisian Automotive Association
Panelist 3: Alexis Cladart, Africa Global Logistics
Panelist 4: Markus Thill, Robert Bosch
16h30 – 16h35 Wrap up of Day 1 – Victoria Backhaus-Jerling
16h45 Networking event at the exhibition sponsored by the VDA and opportunity to visit the
exhibition and have B2B/ B2G meetings
FORUM PROGRAM
12 NOVEMBER 2023 - DAY 2
08h25 – 08h30 Welcome to the Auto Forum at IATF2023
08h30 – 09h30 Session 5 - Driving Demand.
Part 1 – Affordable Mobility Solutions and access to affordable Vehicle Asset Finance.
Moderator: Serge Kamuhinda, VW Rwanda Mobility Solutions
Presentation: Theunis Smith, MotoData
Panelist 1: George Appiah, Solar Taxi
Panelist 2: Mohamed Abdelsamad, Nissan Egypt
Panelist 3: Mohmad Younis, Modern Motors
Panelist 4: Stephen de Blanche, Transunion
09h30 – 10h30 Part 2 – Used and grey vehicle imports – the reality, the journey and the opportunity in a just
transition.
Moderator: Jane Akumu, United Nations Environment Programme
Presentation: Jane Akumu
Panelist 1: Luqman Mamudu, Transtech Consulting
Panelist 2: Hon. Michael Okyere Baa, Ministry of Trade and Industry - Ghana
Panelist 3: Kojo Annobil , Ghana Automotive Development Center
Panelist 4: Pablo Villafeurte , EU Commiss
ion
Panelist 5: Reuben Gisore, African Organisation for Standardisation
10h30 – 11h00 Tea / Coffee Break
11h00 – 12h00 Session 6 – Automotive Supply chains.
Part 1 – Industrialising the African spare parts industry and optimising the auto supply chain corri-
dors.
Moderator: Ashit Shah
Presentation: Macmillan Prentice, Ghana Standards Authority
Panelist 1: Rajinder Malhan, Platinum Corporation FZE
Panelist 2: Chahir Greiche, Dr Greiche
Panelist 3: Dr Hermogene Nsengimana, African Organisation for Standardisation
Panelist 4: Quentin Moreau-Hamel, European Union
12h00 – 13h00 Part 2 – Africa’s Game Changer - Mineral Transformation and the development of the mineral
value chain.
Moderator: Kwasi Ampofo, Bloomberg NEF
Presentation: Bloomberg – Kwasi Ampofo
Panelist 1: Zambian, Minister of Trade and Industry
Panelist 2: Democratic Republic of the Congo, Minister of Trade and Industry
Panelist 3: Manegabe Mastaki United Nations Economic Commission for Africa
Panelist 4: Dr. Marit Kitaw, African Minerals Development Centre
Panelist 5: Karol Bednarek, German Association of the Automotive Industry
13h00 – 13h15 Wrap up and close the Auto Forum – Dave Coffey
13h15 – 14h00 Finger lunch in exhibition area
SPEAKER PROFILES
JEAN-PHILIPPE MARILLET
Since 2021, Jean-Philippe is Director of Bosch Mobility Solutions
with the African regional responsibility of leading Mobility
Solutions Sales. Jean-Philippe also serves as board member
of the “NAACAM National Executive Committee” of South Africa
since January 2022. Jean-Philippe joined Robert Bosch in 2005,
where he served in several functional roles including dealing with complex and
technical systems (braking system & Autonomous driving). He performed at
BOSCH Chassis Brakes & Actuation division. Purchasing Quality. 3years in
Angers (France) & 3 years in Barcelona (Spain).
DYLAN JESSUP
Dylan Jessup is currently the Automotive Sector Incentives
Manager at EY South Africa. Dylan has been advising automotive
companies on automotive policy, government incentives
and related support measures which include the Automotive
Investment Scheme, Productive Asset Allowance, Motor
Industry Development Programme, Automotive Production and Development
Programme, Automotive Production and Development Programme Phase 2,
Import Duty recovery mechanisms – Import Duty Drawbacks, Bond Stores
and Rebate Stores, and Special Economic Zone advisory as well as other
automotive related projects for the past 19 years. He has collaborated with
EY ofces across Africa on a variety of automotive related projects. Dylan
represents EY on the AAAM Component Manufacturers Workgroup.
DR HEND HEIKAL
Hend is a Manager in the Valuation, Modelling and Economics
team within Line Strategy and Transactions Services. Prior to
joining EY, Hend was economic Consultant to the ex-Minister of
public business sector of Egypt. Hend is an economist with a
PHD in economics. Hend has also worked for National bank of
Egypt (NBE) and as a consultant at the World Bank Cairo ofce, consulting
in phasing out the energy subsidy program. Her key expertise is in statistical,
Economic analysis, econometric modelling and Computable general equilibrium
models(CGE).
RYNHARDT RALL
NISSAN Regional Product Manager: Africa, Middle East, India,
Europe, Oceania
Working from South Africa as his base Rynhardt Rall has the
responsibility of LCV, Sport and selected small HB vehicles for
AMIEO. In this role, he has the responsibility for forecasting and
ensuring the competitiveness of future Nissan vehicles. Prior to his appointment
in the current role (2017), he lled the role of Africa Overseas Program Director
and managed all related Nissan vehicle projects and protability on track.
Rynhardt’s focus during this time was to secure future vehicles for production
at Nissan’s Rosslyn plant in South Africa. This included managing all Nissan
departments towards achieving approval for current Navara production in
South Africa. Before joining the OPD team, Rynhardt was part of Nissan Local
Product Engineering department in South Africa, representing the Chief Vehicle
Engineer in Japan.
HEZBON MOSE
Hezbon Mose is an operations expert with more than 17 years’
of progressive experience at different organizations including
Medical Device and Renewable Energy sectors in both the USA
and Kenya respectively. Hezbon worked as COO at Mobisol
Kenya and as Director of Field operations at Azuri before joining
Ampersand in April 2022. He Joined the Ampersand Emobility Ltd in 2022
as the Country Director, and is also the Chairman for Emobility Association
of Kenya and member of the Task Force developing the Emobility Policy for
Kenya. He has an engineering degree and a Masters in Science, Engineering
Management.
ELENI GIOKOS
Eleni Giokos is a CNN anchor and correspondent, based in
Dubai. A regular anchor across CNN’s news and business
programming, she also presents the network’s Connecting Africa
and Marketplace Middle East feature shows. Born in Greece
and raised in South Africa, she is one of CNN’s most versatile
correspondents, she joined the network in 2015. She has interviewed heads
of state, leading global business people including the ‘who’s who?’ of Africa’s
most prominent business leaders, including Aliko Dangote, Tony Elumelu,
Patrice Motsepe, and the late Bob Collymore. At CNN she has reported on the
ground across Africa, from Nigeria, Kenya, Egypt and Zimbabwe, to Rwanda,
Senegal, Ghana, Lesotho and more. She has highlighted the growing links
between Africa and Asia, reporting from South Korea and Kazakhstan, traveled
to the United States to report from Washington DC, and anchored shows from
the network’s London, New York and Atlanta hubs.
GAINMORE ZANAMWE
Dr. Gainmore Zanamwe is the Ag. Director – Trade Facilitation
and IATF, Afreximbank. Gainmore is an experienced Trade
and Industrialization Expert working in government, regional
economic communities, universities, think tanks and
management consulting rms. He has worked with the private
sector in formulating trade and industrial policy frameworks, developing
and implementing regional value chains and has also participated in trade
negotiations at regional and WTO level.
THEMBA KHUMALO
Mr Themba Khumalo is the Principal Industrial Development
Advisor to the Secretary General of the AfCFTA Secretariat.
This role entails coordinating the regional/continental value
chains development work programme which has prioritized key
sectors with the highest opportunities to boost intra-Africa and
production. Prior to this role, Mr Khumalo had been working as a Director:
Africa Integration and Industrial Development at the South African Department
of Trade, Industry and Competition
RON OSMAN OMAR
Based in Ethiopia, she is Ag. Head of Industry, Innovation and
Minerals Division at the African Union. In the 7 years at the AU
she has held roles in Trade and Industry and policy. She holds a
masters degree in Chemistry and Molecular Biology.
MARTINA BIENE
Martina Biene is the Chairperson and Managing Director of
Volkswagen Group South Africa. Biene assumed this position
on 1 November 2022. Biene has over 20 years of automotive
industry experience. She began her career at Volkswagen in
2001 and held multiple roles at Volkswagen’s head ofce in
Wolfsburg, Germany. In 2010, she was appointed Head of Golf Product Line.
Between 2012 and 2015, she held the position of Head of Small Cars, before
being appointed into the role of Product Marketing - Volkswagen Passenger
Cars Brand globally in 2015. Her portfolio included representing the Sales
and Marketing function in terms of price volumes, line-up and innovations for
all markets in the product development phase. In 2018, she was assigned to
Volkswagen Group South Africa in the role of Head of Volkswagen Passenger
Car Brand. Her responsibilities included Sales, Marketing, Dealer Network
Management, Product Marketing and Volkswagen Motorsport. In 2019, Biene
steered the Volkswagen brand to achieve a 20.4% market share, which at the
time, was the brand’s highest since 1996. Following her tenure in South Africa,
Biene returned to Germany in 2020 to take up the position of Head of Small &
Compact Vehicles Product Line - Volkswagen Passenger Cars. She held this
role until her appointment as the Chairperson and Managing Di rector at VWSA.
MIKE WHITFIELD
Mike Whiteld is the Managing Director of Stellantis South Africa,
the third largest OEM in the world. He is the former Managing
Director of Nissan Africa and group strategic advisor for policies,
political affairs and external relations Africa. He has worked
in Europe, Egypt, South Africa and the African Continent, in a
career that has spanned more than 40 years. Whiteld is a past president of
both the National Association of Automotive Manufacturers of South Africa
(Naamsa) and the African Association of Automotive Manufacturers (AAAM)
JOHAN DE JAGER
Johan is the COO of the AIH Group, a global collective of
consulting companies and manufacturing organisations with
a focus on business and industry development, mainly in the
automotive industry. His experience of 25 years includes projects
in Uganda, Zambia, Nigeria, Ghana, Senegal, South Africa and
Vietnam. He is also involved with projects in Western Europe, Eastern Europe,
India, the US and in the UK. Johan complemented his engineering qualications
with an MBA from Regenesys Business School.
ANAND PATHER
Anand is the Vice President, Customer Services at Toyota SA.
His career at Toyota spans an incredible 40 years over which
he has served the manufacturer’s various divisions at executive
level.
SPEAKER PROFILES
MYRIAM ELLOUMI
Myriam Elloumi is Vice President of the Tunisian Automotive
Association (TAA) that represents more than 200 automotive
companies based in Tunisia with local and international
authorities, institutions, NGOs as well as foreign federations
and associations to: Promote exchanges, collaborations and
synergies between players in the automotive sector - Support the Tunisian
authorities to develop and promote the sector in Tunisia and internationally,
and - Improve the business environment for the sector to encourage investment
and business creation. Convinced by the technological potential of Tunisia,
Ms. Myriam Elloumi participates actively in several projects aiming to set up an
appropriate ecosystem to attract and develop sustainable mobility initiatives.
Ms. Myriam Elloumi is also Chief of Corporate Affairs & Business Development
Director and member of the Executive Committee of COFICAB Group, Tunisias
1st international and industrial company and worldwide leader in the design,
manufacturing and sales of electrical cables for the automotive industry. Ms.
Elloumi was recognized and awarded Top 100 Women CEOs in Tunisia in 2021,
2022 and 2023, and Top 100 Managers in Tunisia in 2021.
ALEXIS CLADART
Alexis is the Sales & Global Accounts Director for Africa Global
Logistics. He is an Internationally experienced executive with
a demonstrated history of exceeding objectives for a global
leader in the maritime and logistics industry. A result orientated
leader who adapts quickly to changing work environments with
a proven record of driving multicultural and cross functional teams to deliver
high protable growth for organizations and for their clients. As an expert of the
Africa logistics environment, he travels regularly to markets to develop business
opportunities along with his commercial teams.
DR MARKUS THILL
Since 2014, Dr. Thill is responsible for Bosch’s business in
Africa, reporting directly to Bosch Group management. Prior to
co-founding Bosch’s global venture arm as managing director in
2007, he worked as vice president of Bosch’s global corporate
strategy department as well as senior manager in leading
strategy consulting rms around the globe. He is uent in English, German,
and French, and has a good working knowledge of several other languages. Dr.
Thill is vice-president of the African Association of Automotive Manufacturers
(AAAM), as well as board member of the German-African Business Association,
advisory board member of various other institutions and associations involved
with promoting economical, business, and skills development in Africa.
SERGE KAMUHINDA
Born in Rwanda in 1981, Serge Kamuhinda is passionate about
ideas enabling Africa to leapfrog traditional development stages.
He is currently Chief Executive Ofcer of Volkswagen Mobility
Solutions Rwanda. Previously, Serge worked as Director of
Business Development for Africa for Volkswagen Group South
Africa as well as in various positions in the Government of Rwanda.
THEUNIS SMITH
Theunis is MOTODATA’s Co-Founder, Shareholder &
Independent Contractor (Originally CEO) focusing on business
& product development and key stakeholder management i.e.,
nancial institutions and industry role players. MotoData has
developed a unique way of bringing money to the industry by
providing the market with a dedicated channel of entry into the world of so-
called alternative nance solutions. In short, the platform acts as a conduit
that connects dealerships, service providers, product suppliers and buyers to
nancial institutions specialising in unsecured lending.
MOHAMED ABDELSAMAD
Mohamed Abdel Samad (Samad) is the Managing Director of
Nissan Motor Egypt as of April 2023. Mohamed has more than
20 years of experience in the automotive sector across several
regions such as Africa, Middle East, China and Japan. He has
an extensive knowledge and expertise in Business & Network
development, corporate planning, Sales & Marketing, Mobility solutions and
quality management. His previous role was in Japan as Nissan’s General
Manager in charge of the Global Aftersales Network as additional role to being,
Head of INFINITI Global Aftersales, Head of Aftersales for China & ASEAN
regions, and Head of Global Aftersales Customer Quality & Dealer Network
Development which is a testament to his experience and skills.
GEORGE APPIAH
Jorge Appiah is a Technopreneur and Africa Tech-Policy Expert
with a background in Electrical/Electronic Engineering (BSc),
Business Administration (MBA), and Renewable energy (MSc).
He is the CEO/Co-founder of SolarTaxi Ghana which is
championing affordable clean transportation to facilitate the
free movement of Africans through the local assembling and manufacturing
of electric vehicles. To accelerate Africa’s transition to eco-friendly, affordable
transport, SolarTaxi, an e-mobility company is providing locally assembled
electric vehicles, focusing on building “an integrated ecosystem of mobility
services,” including digital ride-hailing and E-commerce platforms. SolarTaxi is
helping make intra-city movements easy, affordable, and reliable using locally
assembled electric-powered vehicles and facilitating e-commerce/ride-hailing
through integration with digital platforms. Over the past 2 years, SolarTaxi has
deployed 545 Electric vehicles, and about 1,470,000 km traveled with a total
EV Carbon equivalent saving of 1,999,000 metric tons of Co2 emissions. It is
possibly the only automobile company in the world with more than 50% of the
engineering team being women. In fact 90% of engineering team members are
women. Jorge has served as a consultant in various capacities in e-governance,
digital skills development and digital entrepreneurship for the Government of
Ghana and International development agencies.
MOHMAD YOUNIS
Mohmad is a representative of Modern Motors established in
1975, as part of Seoudi Investment Group. Modern Motors has
become one of the reputable automotive agents throughout
Egypt. The company has its headquarters in Cairo marketing
passenger cars, 4 wheel drive cars and commercial vehicles
Through different models targeting different segments of the Egyptian market.
Seoudi group is dynamically active in the Egyptian automotive market as the
group manufactures and distribute top brands. Having a signicant portfolio in
the automotive industry
STEPHEN DE BLANCHE
Stephen De Blanche is Chief Revenue Ofcer TransUnion. He
has 15 years of experience in the nancial services industry,
having held a number of roles, including Head of Vehicle and
Asset Finance at Nedbank, and COO for AA Financial Services.
Prior to TransUnion, De Blanche led the technology consulting
practice for nancial services at Accenture and performed the role of CIO at
Liberty Life.
JANE AKUMU
Jane Akumu works at the UN Environment Programme (UNEP)
on promoting low carbon mobility programs in Africa. Prior to
joining the UNEP, she worked for the Government of Kenya, rst
at the Ministry of Finance and National Planning on international
trade issues, and then at the Ministry of Energy as head of the
Petroleum Monitoring Unit and was responsible for petroleum policy, standards,
pricing and supply management. Jane Akumu holds a Bachelor of Arts degree
from the University of Nairobi and a Master of Arts degree in Economics from
Carleton University in Canada.
LUQMAN MAMADU
Mr Mamadu is an industrial Management Consultant and
Managing Partner at Transtech Industrial Consulting, Nigeria.
He is the former Head of policy/strategic planning and Acting
Director General, National Automotive Design and Development
Council (NADDC) of the Federal Ministry of Industry Trade and
Investment, Nigeria. He is also West Africa Business Development Leader at
Villasis Group; an international business lead provider and also the current
Chairman of West Africa Automotive Show (WAAS) Conference.
PABLO MENDOZA VILLAFUERTE
Pablo currently works as a Policy Ofcer in Transport for the
European Commission DG International Partnerships. He is
responsible for transport decarbonisation within the Sustainable
Transport and Urban Development unit. He has authored and
participated in several scientic and technical publications which
have contributed to shape the current road transport emissions regulatory
framework in Europe. Completed a master’s degree in automotive systems and
PhD in Engineering from Sussex University in UK, specialized in combustion.
He has worked in engineering design as well as policy making with a range of
high-prole companies including Delphi, Ford Motor Company, IVECO and
AECC where he represented the interest of the European catalysts and
particulate lter industry. He worked for the Joint Research Centre of the
European Commission from 2013-2016.
HON MICHAEL OKYERE BAAFI
Hon. Michael Okyere Baa presently serves as the Deputy
Minister in charge of Industry for the Ministry of Trade and
Industry and is a Member of Parliament representing the New
Juaben South Constituency, in Ghana. Currently, he holds
positions on the Ministerial Advisory Boards of both the Ministry
of Trade & Industry and the Ministry of Finance. Additionally, he is an active
member of the Public-Private Partnership Committee of the Ministry of Finance,
the Tree Crop Development Board, the Ghana Exim Bank Board, and the
Ghana Integrated Iron and Steel Development Board, among others. Within
the Parliament, he is a member of the Roads and Transportation Committee,
as well as the Environment, Science, and Technology Committee. Mr. Baa
has previously served as the Chief Executive Ofcer of the Ghana Free Zones
Authority (GFZA) and as the Chief Marketing Ofcer of Phoenix Insurance Ltd.
He holds a Master of Business Administration degree in Marketing and Corporate
Strategy and a Bachelor of Education Degree in Psychology. Additionally, he is
a member of the Chartered Institute of Marketing (CIM) in the UK.
KOJO ANNOBIL
Kojo, currently works as a consultant to the Ghana Ministry
of Trade & Industry (MOTI) as Head of the newly inaugurated
Ghana Automotive Development Centre to provide support to the
Automotive Industry and provide linkage between the Automotive
Industry and MOTI under the Ghana Automotive Development
amongst other responsibilities. He served as the Vice President of Ghana
Automobile Dealers Association (GADA) from 2017 -2018 and as President for
2019. He has actively represented GADA on all stakeholder meetings on all
issues affecting the automobile industry in Ghana. Kojo Annobil has over 20
years work experience, including the management of all three brands (BMW,
Ford and Massey Ferguson) held by the Ghana Dealers. Kojo participated
in numerous local and international automobile conferences, training and
seminars and gained an enormous knowledge in the automobile industry to
support a wealth of managerial skills and team building capabilities.
REUBEN GISORE
Reuben is the Technical Director of The African Organisation
for Standardisation (ARSO) which is Africa’s intergovernmental
standards body formed by OAU (currently AU) and UNECA in
1977 in Accra Ghana. The fundamental mandate of ARSO
is to develop tools for standards development, standards
harmonization and implementation of these systems to enhance Africa’s internal
trading capacity, increase Africa’s product and service competitiveness globally,
and uplift the welfare of African consumers as well as standardization for future
prospects in international trade referencing. While increased trade and closer
economic cooperation between developing countries represent a considerable
potential for development, realising this potential represents a major challenge
especially in terms of an effective continental standardization infrastructure.
This forms the basis for ARSO Strategic Direction.
ASHIT SHAH
Ashit is a Board Member of the Kenya Association of
Manufacturers. Heading all 14 Sectors focusing on Trade and
Non Tarriff Barriers, in addition to being Chairman of KAM
Automotive sector since 2014. He is also a Shareholder and
Director in Mutsimoto Motor Company Limited and has over
30 years of auto industry experience. He has been an active participant in
Development of the National Automotive Policy for Kenya and in policy and
dialogue engagement for EAC since 2004 to ensure Integration and trade
between all the partner states.
MACMILLAN PRENTICE
Macmillan is currently the Team Lead for Vehicle Homologation
and Conformity Assessment at the Ghana Standards Authority.
He is a Project Manager, Chemist, and Standardization Expert
with over a decade and a half of national and international
experience in standards and policy development and
implementation, certication, and conformity assessment, in multiple sectors
including the Petroleum and Automotive Sectors.
RAJINDER MALHAN
Rajinder is Director Automotive of Platinum Corporation FZE –
based in Nigeria. He heads up Business Development for the
group, managing collaborations which included the set up of
assembly plants for bus, trucks with Ashok Leyland, Hyundai
and Leyland. He has also been responsible for establishing car
assembly lines for Nissan, Hyundai and VW, among others. He also worked
as Executive Director International Operations for Ashok Leyland responsible
for Global business development, global sourcing, and exports, among others.
CHAHIR GREICHE
Mr. Shahir Greiche Holds a bachelor’s degree in mechanical
engineering from the American University in Cairo. He Holds
a master’s degree in business administration. He has worked
for 13 Years in the eld of glass for Different applications. He
has been Acting as CEO in Dr. Greiche Group (a family owned
business) for the last 3 years. He has changed the company into becoming the
leading glass processor in the Region. Dr. Greiche is the Main Supplier for all
OEM’s In Egypt. And is now aspiring to supply OEM’s Oversees. Of course the
Group is IATF certied.
DR HERMOGENE NSENGIMANA
Dr Nsengimana is the Secretary General of ARSO, since
2012, steering ARSO’s Mandate of harmonising Standards
and Conformity Assessment to reduce Technical Barriers to
Trade and promote Intra-African and global Trade. He has in-
depth knowledge of Quality Infrastructure (QI) (Standardisation,
Conformity Assessment, Metrology and Accreditation) and their interplay
and how each affects trade and economies of nations of the world. His
understanding of challenges of Technical Barriers to Trade in global trade and
role of QI in sustainable development, highlights the inherent opportunities in
the AfCFTA and other Agreements. Dr. Nsengimana holds a PhD in Analytical
and environmental chemistry and Post-doctoral Studies
QUENTIN MOREAU-HAMEL
Quentin is Policy Ofcer – Trade, Investment Climate,
Entrepreneurship & Value Chains. DG International Partnerships,
European Commission. He completed a master’s degree in
Political Economy at the London School of Economics and
Political Science after years of service in the military. Currently,
he works as a Policy Ofcer in trade and value chains for the European
Commission DG International Partnerships. He is responsible for conducting
and coordinating the development of regional value chains in Africa, while
working closely to cooperate with international institutions and the private
sector. Under the rules of the new trade regime, he focuses on fostering the
continental capacities in the domains of automotive, pharmaceuticals and
Formulated Complementary Food notably with the objective to create value-
addition in SSA and support the sectors through a holistic approach addressing
the value chains from beginning to end.
KWASI AMPOFO
Kwasi Ampofo is the Head of Metals and Mining at BloombergNEF
based in London. His team’s research covers industrial metals,
rare-earth metals, battery metals and the pathways for miners
to reach net-zero. Prior to BloombergNEF, he was a mining
engineer at Anglo American and a management consultant at
Nous Group in Australia. He completed his PhD in Mineral Economics at the
University of Queensland, Australia.
MANAGABE MASTAKI
He is the sub-regional director for central africa at the United
Nations Economic Commission for Africa. He has been part
of UNECA’s trade team since 2007. Holding a PhD in rural
economic and development he has worked in countries including
Zambia, Niger, Italy and Cameroon.
DR MARIT KITAW
Ms. Marit Kitaw, is the Interim Director of the African Minerals
Development Center (AMDC), a Specialized Agency of the
African Union, dedicated to implementing the Africa Mining
Vision (AMV). She has extensive experience in mineral
resources governance as founding staff member of the AMDC,
as Economist leading the Minerals portfolio in UNECA, and as Chief Technical
Advisor on Extractives Industries for Sustainable Development at UNDP
Mozambique. She has also previously worked at AfDB, COMESA, and US’
Institute of World Affairs. As AMDC’s founding staff member, she contributed
to major implementing tools pertaining to Africa’s minerals for inclusive growth
and sustainable development. She received a Ph.D in Economics and an MBA
in Leadership and Sustainabillity.
KAROL BEDNAREK
Karol W. Bednarek coordinates the working group “Raw Material
Availability” at the VDA. Since 2017, this working group has
established a raw materials monitoring focusing on battery raw
materials, rare earths and sustainability. The working group
provides its members with pre-competitive market information
and forecasts up to 2035.
SPEAKER PROFILES
EXHIBITORS
TUNISIAN AUTOMOTIVE ASSOCIATION is a professional
association bringing together key players of the automotive
industry in Tunisia which has been established in 2016.
Among its services is the TUNISIAN AUTOMOTIVE
MANAGMENT ADADEMY. TAMA provides diverse
Professional Training programs. Under the umbrella of the
TAA, the TAMA benets from direct contacts with national
and international corporates in the automotive industry,
allowing it to identify requirements and to develop, implement
and evaluate training programs tailored to the needs of
the partner companies. The different areas of training
are, Soft Skills, Lean Management, Project Management,
Sustainability, Quality, Supply chain management and
Customs’ formalities.
THE TUNISIAN AUTOMOTIVE MANAGEMENT ACADEMY
is an Academy TAMA for Professionnal Trainings established
by the Tunisian Automotive Association. It is specialized
in the automotive sector and aims at strengthening core
competencies of employees at different levels. The visions
of Tama are to develop trainings for the Tunisian automotive
industry & to strengthen links with TAA member companies.
One of the most important missions of TAMA is: To ensure
high quality professional training with a focus on personal
development of our participants. Our aim goes beyond
simple knowledge transfer, with a focus on rigor, respect,
ethics and on corporate social responsibility.
HIGH GLASS GLASS INDUSTRIES COMPANY. We have
more than glass products. We produce all glass solutions.
We supply more than one sector with our glass solutions.
We have clear vision for the place that we seek to occupy
in the global and domestic market in few years. We really
have high quality this due to: 1 - Our long experience. 2 -
We have the strongest elements of success in these sector
technically and logistically. We own the latest production
lines to produce front windshield. We can offer all glass
color. We make all sizes for laminated glass.
VOLKSWAGEN GROUP SOUTH AFRICA (VWSA)
is a wholly owned subsidiary of the Volkswagen
Aktiengessellschaft (VWAG) in Germany. VWSA is located
in Kariega, an industrial town 35 km from Gqeberha within
the Nelson Mandela Bay Metropole and has become a major
contributor to foreign direct investment, technology transfer
and skills development. Established in 1946, the plant was
initially called SAMAD. The rst Beetle rolled off the line in
1951 and heralded the beginning of the largest German
investment in Southern Africa. VWSA is also responsible
for Volkswagen’s Sub-Saharan Africa region, with assembly
facilities in Kenya, Rwanda and Ghana.
OMAA is a pioneer in new energy vehicles. We launched
the rst dual-fuel vehicle assembled in Nigeria running on
Petrol and CNG. Our lineup include MPVs, Minibus and
High-Capacity buses for passenger transport as well as
Light, Medium and Heavy-Duty trucks for logistics. OMAA
offers more than just vehicle sales, spare parts, after-sales
service support and training. As Africa embraces cleaner
energy, OMAA is providing innovative vehicles, integrated
nance/leasing and software solutions ensuring efcient,
sustainable mobility. Beyond mobility, OMAA provides
Hybrid Energy systems seamlessly incorporating natural
gas generators and solar, while Infrastructure initiatives
encompass developing Micro-Manufacturing Hubs and
Industrial Parks.
INDE GROUP, consisting of four separate companies,
was established during 1986. Under the head of one
management, the Egyptian company could prove its
expertise in the automotive sector collaborating on a huge
scale with big names such as General Motors Egypt,
Peugeot Egypt, not to mention the Egyptian Army, Navy, and
Police, and many more, earning the tagline “DELIVERING
QUALITY & EXPERTISE”. The company is set up on a total
area of 60,000 M
2
; a huge space that positions it for taking
in more businesses and employing more than 800 persons.
As INDE stands for DELIVERING QUALITY & EXPERTISE,
its Quality Certicates range from QS 9000, ISO 14001, ISO
9001, Homologations and E-marks for seatbelt models, to
getting TS 16949 certied by TUV Germany, achieving 86%
in SFE audit by GM, achieving 87% in PSA audit by Chrysler,
and achieving 84% in VDA audit by VW.
CHEVRON is a leading integrated energy company,
operating in Egypt since 1937. The company is present in
all sectors of the value chain: upstream, midstream and
downstream. Chevron markets lubricants under the Caltex
brand and has a strong upstream portfolio with operating
interests in a number of offshore exploration blocks.
EASTERN CAPE
AFRICAN ASSOCIATION OF AUTOMOTIVE
MANUFACTURERS - AAAM focuses on the expansion
and deepening of the automotive industry across Africa by
working with governments to shape policies and provide
support that will attract investors, unlock the economic
potential of the continent and align a global network
of stakeholders committed to the development of the
automotive industry in Africa.
VDA
EEQS, founded by 3 former Mercedes Benz South Africa
employees with a collective experience of 60 years in the
automotive industry. Inspired by the Enterprise Supplier
Development program and the desire to drive transformation
in the supply chain, they established EEQS to venture into
the automotive industry. EEQS is committed to providing
simple, efcient, and innovative solutions to the Automotive
Manufacturing industry. They have already secured a
service contract with Mercedes Benz SA for the inspection,
testing, and supply of 12V starter batteries for the new
generation C class, as well as a contract for pre-assembly
sub-assemblies. Additionally, EEQS partners with ALSO
(Automotive Logistics Solutions) to provide specialized
logistics services to ensure just-in-time and sequence
supply, sub-assembly and sequencing, stock holding, batch
and variant control, and seamless transport to the OEM.
AIDC EASTERN CAPE - Established in 2003, the AIDC
Eastern Cape, is a wholly owned enterprise of the Eastern
Cape Development Corporation, mandated to assist industry
remain viable and/or become more globally competitive.
The AIDC EC’s annual budget is supported by provincial
government, but it is required to generate increasing levels
of funding towards self-sustainability. This ensures that our
services remain relevant and offer more value than private
industry consultants, who operate in this space.
EZI SYSTEMS established in 1995, is focused on materials
handling facilities for the automotive manufacturing and
warehousing environment. We have specialized in a round
tube and connector system which we manufacture and
install for our clients. The structures can be simply designed
to make ow racks, workstations, marketplace racks, custom
carts and trolleys , simple storage racks for work in progress
between stations, conveyors etc. The main benets being
that the system is simple , exible, easy to adjust , reusable
and no specialized skills or equipment needed to work with.
Ezi Systems has expanded into ergonomic handling lifters,
manipulators , overhead gantry systems, conveyors and the
conventional Racking , Mezzanine and shelving products.
HUDSON RUBBER - Established in 1959, is a manufacturer
of premium quality rubber products for the industrial, mining,
transport, automotive and other industries. Hudson Rubber
operates from Hammanskraal near Pretoria. The capabilities
include continuous and discreet extrusion lines, injection
and compression moulding presses for rubber and plastics,
a rubber mixing plant, internal laboratory, tool room and
sheeting plant. Hudson Rubber produces all types of rubber
i.e NR, NBR, BR, SBR, CR, Neoprene as well as EPDM solid
and sponge Hudson Rubber manufactures quality products
to order, as well as develop new products for new and
existing customers on an ongoing basis. The Company not
only services the local SADC market but also customers in
Europe and the United States and therefore well acquainted
with global trading.
DRIV, a Tenneco company, includes 31 of the best known
and respected aftermarket brands, including 14 brands 100
years or older. We are driven to elevate the ride experience
through technology and high performance solutions,
delivering innovation, quality and unparalleled service to our
Aftermarket customers.
KEMET AUTOMOTIVE was born with the strong desire to
rebirth Africa through the automotive industry. Creating a
brand that embodies rst-class technology, top-tier design
and ecological sustainability through a deep vision to
pioneer a new generation of bold African entrepreneurs who
want to change the paradigm. Leading the way in electric
mobility in Africa with connected vehicles. Kemet Automotive
is the rst automotive company to manufacture electric
vehicles on the African continent. The ultimate goal is to help
people move easier and greener to their opportunities with
KEMET vehicles. We aim to create a better and fairer world
by industrialising emerging countries to create jobs and
economic development.
Pantone Orange 021 C
Pantone 288 C
EXHIBITORS
GB CORP is a local and regional powerhouse capitalizing
on market opportunities to provide its customers with fully
integrated mobility solutions. The Group houses several
brands that offer mobility products and services with the
target of empowering mobility and community wellbeing
under its brands GB Auto, GB Capital, GB Logistics, GB
Academy, GB Ventures and the Ghabbour Foundation for
Development GB Auto is a leading automotive player in
the Middle East and Africa, with a strong footprint in key
sectors. Our primary lines of business are Passenger Cars,
Motorcycles & Three-Wheelers, Commercial Vehicles &
Construction Equipment, After-Sales and Tires. Other than
its presence in Egypt, GB Auto has operations in Iraq as
well as Kenya. At GB Auto, staying true to our core concept
of mobility, we position our vehicles as some of the best
value-for-money products in the market. In addition to being
renowned for providing unmatched after-sales services, we
operate several business lines across Egypt and Iraq with a
portfolio of partners that currently includes more than 25 of
leading global brands.
IRIS is an Algerian company founded in 2004, specializing
in the manufacture of electronic products; Home appliances
and tires, With over 3400 employees and seven factories.
IRIS Group is a dominant player in the market, with more
than 42% market shares in TV business, 30% in refrigerators,
and 43% in freezers. With 7 Production unit , 38 Production
line and 3,8 Million units Production capacity. In 2019, the
company expanded its activity with tire manufacturing ,
which has quickly become a leader in Algeria and Africa,
producing 2 million units in 2023 and exporting to more
than 25 countries. Iris’ strength lies in its uncompromising
commitment to the quality and excellence of its products
and manufacturing processes by forging strong partnerships
with esteemed technological partners from around the world.
With the imminent implementation of two new factories,
IRIS Group continues its rise trajectory, and strenghten its
position as a symbol of success and reliability in the algerian
manufacturing industry.
THE EGYPTIAN AUTOMOTIVE INDUSTRY
DEVELOPMENT PLAN (AIDP) - The Automotive Assembly
and Component Manufacturing Industry is universally
recognized as a key strategic sector for stimulating
multiplier effects in terms of industrial transformation. It
is a powerful driver of employment, foreign investment,
innovation and economic growth, through its direct and
indirect contribution to GDP and the design of the AIDP will
stabilize the balance of payments. The automotive industry
is an advanced form of manufacturing based on economies
of scale and, whilst not located in all economies, it is a global
production and trade system, associated with high levels of
industrialisation. Multinational OEMs have global production
and trade systems determined by access to markets,
industrial infrastructure and a coherent, consistent and
comprehensive policy programme. To attract investment by
global OEMs (vehicles and componentry), it is a requirement
for Egypt to implement a comprehensive Automotive
Industry Development Programme. These foreign investors
are key considering the current technology revolution and
globally competitive landscape and will provide partnering
opportunities for domestic investors through the automotive
value chain. The AIDP is an integrated and comprehensive
industrial policy that provides a stable regulatory environment
fully compliant will all international commitments that will
provide automotive investors with certainty and condence.
Africa’s automotive sector remains vastly underdeveloped
and dominated by second hand imports, presenting major
opportunity for manufacturing growth through consistent
policy implementation; Egypt will be positioned as a hub
assembler participating in the African production and trade
system that is developing within the signicant single market
of the AfCFTA. With the development of a progressive
auto ecosystem as articulated in the AIDP, the low level of
motorisation in Egypt provides signicant opportunity for
new vehicle demand.
TRUST FOR ENGINEERING INDUSTRIES - Trust For
Engineering Industries was established in 1996, on Egyptian
grounds, as a Family run business that Manufactures
seating systems, and specializes in automotive seats.
For Egyptian Automotive seats Manufacture with a wide
Range of Products Serving from 2 wheelers up to trains
and everything in between. At TRUST, we believe that
every employee is a Family member and asset that must be
invested in and cared for.
COTE D’ IVOIRE AUTO - Connect with Côte d’Ivoire’s
automotive sector and its representatives.
THE GHANA JOBS for Economic Transformation
Programme is a UK-funded, Foreign Commonwealth and
Development Ofce, 5-year programme, which seeks
to support the Ghana Government’s mandate to move
‘beyond aid’ and spur investments into three key areas set
to industrialise: Pharmaceuticals, Automotive and Textile
and Garments. The mandate for the programme is to have
created 7,000 jobs and attract up to £30 million of investment
across the three sectors. Our programme seeks to do this via
two approaches, through technical assistance and grants.
Our programme has supported the Government of Ghana
with drafting strong policy and incentive frameworks to drive
investment across our three focus areas. The programme
is keen to speak with interested Auto assemblers and
component manufacturers as well as Pharmaceutical and
Textile and Garments businesses.
TERIAK GROUP is a pioneer in the eld of manufacturing
automotive parts in Egypt and the Middle East. The group
covers a wide range of industries; El Teriak Heat Exchangers
for the production of high-quality heat exchangers, El
Teriak Paints for OEM automotive paints, Alteria Plastics
for OEM plastic components injection, Ter-AutoSteel
for steel stamping and chassis assembly, TERCAST for
the production of aluminum ingots and die casting, and
Sonnenstarke Solar for the production of solar panels and
solar streetlights.
EAST PORT SAID DEVELOPMENT (EP) proudly
introduces the visionary project, East Port Said Automotive
Zone (EPAZ), at the Intra-African Trade Fair (IATF). EP is
committed to harnessing AfCFTA’s potential to cultivate a
thriving industrial ecosystem, with a specic focus on the
automotive sector through EPAZ. EP encompasses 16
square kilometers and boasts state-of-the-art infrastructure.
Situated strategically within the Suez Canal Economic
Zone of Egypt, EPAZ is poised to emerge as a world-class
automotive manufacturing and logistics hub. Our mission
extends beyond industry excellence; we are dedicated
to fostering job creation, sustainable development, and
improved connectivity. EPAZ envisions itself as a fully
integrated automotive manufacturing facility, designed to
attract 2 to 4 original equipment manufacturers (OEMs).
These OEMs will share Common Production Divisions while
also establishing their Bodyshop and Assembly Lines.
EGYPTIAN GERMAN AUTOMOTIVE COMPANY (EGA) is
NATCO Group’s premium industrial arm for vehicle assembly
and component manufacturing, being a strategic partner
of choice for prestigious OEMs, including but not limited
to, Mercedes Benz, GM, VW, Toyota, Kia and many other
leaders in the automotive industry. We are a regional MENA
benchmark in the eld of mobility solutions, with numerous
certications from national, international organizations and
industry leaders. As part of our vertical integration, EGA
partnered with other shareholders and invested in Egyptian
Kuwaiti Foundry in 2014 with a capacity of 37K Ton/year of
grey and ductile cast iron.
DR. GREICHE is the leading glass processor in the Middle
East and Africa. established 1985 in Egypt; Providing
quality Glass products through our 6 factories for various
sectors including home appliance, lighting, security sectors,
mirrors, decorative, façades, glass installation services and
Automotive; (As we are the O.E.M of many automotive
brands such as Jeep, Toyota, Nissan, MCV and more), we
export to more than 40 countries around the globe. We use
the latest technologies and tools, conducting several quality
control tests to ensure that our glass meet the highest
standards of quality, approved by the European Union and
acquired many ISO certications.
NISSAN MOTOR EGYPT is a subsidiary of Nissan Motor
Co., with more than 1000 employees and technicians.
Located in Giza, Egypt, Nissan Motor Egypt is assembling
Sunny and Sentra. It is the only Global OEM* in Egyptian
automotive sector that owns 100% of its plant.Nissan
Motor Egypt is leading the passenger cars segment in the
Egyptian market with Sunny, Sentra, Juke and Qashqai.
Nissan Motor Egypt is committed to fullling Nissan’s global
promise of enriching people’s lives by delivering the benets
of automotive innovations that move everyone to a safe,
sustainable, and exciting world. The company is striving to
deliver the best customer experience in every touchpoint
through a wide network of 16 authorized dealers with more
than 44 outlets all over Egypt, including 35 showrooms and
25 services centers in various governorates. Nissan Egypt
is part of Nissan’s Regional Business Unit in Africa which
serves 42 Sub-Saharan Africa markets.
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