Apparel- Women & Kids style guide

1. General Image Guidelines

2. Ethnic wear

a. Image guide

b. Title guide

c. Bullet points

d. Product description

e. Attribute coverage

f. Key word abuse

g. Semi-Stitched Salwar Suit

h. Dress Material

3. Intimate Wear

i. Bra

a. Title guide

b. Attribute coverage

c. Bullet points

ii. Underwear

a. Title guide

b. Attribute coverage

c. Bullet points

iii. Sleepwear

a. Title guide

b. Attribute coverage

c. Bullet points

4. Kids Wear

a. Image guide

5. Western Wear

5(iv) Bottoms (Skirts, Pants & Capris, Jeans)

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5(v) Pants & Capris/Jeans

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5 (vi) Outerwear

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5 (vii) Blazer / Outerwear

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5.(viii) Accessories

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5 (ix) Shorts

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5 (x) Skirts

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5 (xi) Suit

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5 (xii) Sweater

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

5 (Xiii) Hat

a. Title guide

b. Attribute coverage

c. bullet points

d. Product description

6. Image guidelines – Combination / pack of multiple products

1. General Image Guidelines

 Product images are displayed on the search page and the product detail page. A professional image helps

customers discover your product and can drive traffic to your product listings. Show customers what they will

receive in their shipment (and only what they will receive). Make it easy for them to identify your product

with a clear, high-quality image displaying exactly what you're offering.

 The product should occupy 90% of the image area, and the background must be 100% white.

 Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.

 The product image must be free of text or watermarks.

 For a model shot, the model must be facing the camera standing with arms on the side or waist strictly.

 No mannequins. A product shot is however acceptable such that is shows the item in entirety with a neat

crop.

 Each product must compulsorily have a main and back product image complying with the above standards.

 Only professional models to be accepted; if not, please crop the face of the model.

 Include only what the customer will receive; no accessories like sunglasses, extra jewelry, belts, scarves,

flowers – unless they are accompanied with the product.

 No celebrity images to be used; also the original product must be imaged – no representative images

permitted.

 The images need to be cropped at the nose for all intimates products.

 Images of intimate apparel, lingerie, and swimwear products should not be sexually explicit or obscene, as

determined by Amazon.

 All kids wear products to be shot on flats. No models are allowed.

 The product shown in image must be recognizable, in focus and well lit.

 Multi-products need to be shot flat without models for all categories

 A third image should only be added in case of special features, which need another image to enable the

customer to clearly see and understand that feature. For example: Sweatshirts with detachable hoodies,

nursing bras, bras with detachable moulds/cups, embroidery or similar features on the sleeve, which are not

visible in the front/back view and are capable of influencing purchase decisions.

2. ETHINIC WEAR

 Products included: Sarees, salwar suits, kurtas, dress materials, chudidar, Patiala, dhoti, ethnic skirts, blouses,

Islamic clothing, Lehenga-cholishn

2. (a) Ethnic Wear - Image guide

2. (b) Ethnic Wear - Title guide

 Parent ASIN: brand+department+material+style+sub-cat

E: ‘ithika Woes Chiffo A-line Kurta

 Child ASIN : brand+department+material+style+sub-cat (part_number+col+size name)

E: ‘ithika Woes Chiffo A-line Kurta (001_Green_Small)

2. (c) Ethnic Wear - Bullet points

 Style details: Eg: pre-pleated saree, A-line kurta etc

 Accompaniments: Eg. comes with unstitched blouse piece of 0.80 meters; comes with dupatta of 1.5 meter; Sold with sleeve

separates

 Embroidery and weave details if any

 Total number of items sold: 3 for SKD, 2 for saree+blouse piece, 3 for SKD dress material etc

 Detailed wash care instructions. Eg: Wash separately in cold water; do not bleach; dry in shade; medium to hot iron

 For all fabric, semi stitched, dress material products: fabric measurements are mandatory

2.(d) Ethnic Wear - Product description

To be kept simple and focused only on the product. A good example is: This Coral Pink black bodice floor length net anarkali has

tailored kalis and black raw silk bodice with sequinned full sleeves. It has a scoop neck and open back with drawstrings and tapers at

the empire waist ending with a wide flare at the hemline. Includes Black Net Dupatta with floral embroidery on all sides; Black Italian

Crepe Leggings. Front Neck - 8 inches; Back Neck -12 inches; Anarkali Length - 57 inches darted cut bodice ending at the waistline with

built in cups with double lining for a perfect form fit.

Fabric: Imported soft net Fully Lined in Italian Crepe Concealed Side Zip Entry

A bad example: Look raishig i this lue hikakari kurta this suer ad ath eeroes eyes at the party. This suit is tailored to

perfetio to ake ou look eautiful ad elegat.

2.(e) Ethnic Wear - Attribute coverage

 Mandatory Attributes: brand, collection name, color map, colour name, department, item name, outer material, part

number, recommended browse nodes, style, external product id, external product id type, item price, Size map, Size name,

bullet points, PTD, image, relationship type

 Preferred attributes1 (90% coverage): Care instructions, embroidery type, number of items, occasion type, pattern, target

gender, main image url, other image url, parent child, item length description, chest size,

 Preferred attributes2 (80% coverage): sleeve type, weave, swatch image url, neck, neck style

2.(f) Ethnic Wear - Bad Keywords

 Please remove all references to Desiger Replica ad Bollyood from the feed.

 Please check keywords there should be no abuse eg saree keyword added for lehenga, using brand words like BIBA for

other products that are not from BIBA

2.(g) Ethnic Wear - Semi Stitched Salwar suit (additional to the above guide):

 Semi-stitched items to be classified as Free Size under Size name but the detail page MUST give details of width (chest size,

hip size) and length in inches

 Detail Page should clarify that the product on display is for representation only and should call out if anything in the image is

different or does not come with the product (matching leggings, dupatta etc)

 Share a swatch of the embroidery if any

 The Title MUST state that the item is semi-stitched

 The image uploaded could be that of the stitched suit on body (compliant with the overall image guide as mentioned above)

 Note: Please reoe all refereces to Desiger ad Bollyood fro the feed.

2.(h) Ethnic Wear – Dress Material (additional to the above guide):

 Dress materials/ unstitched items to be classified as Free Size under Size name but the detail page MUST give length and

width of the fabric for the kurta, lehenga, bottom and the dupatta

 The Detail page bullets MUST give details of the colour and fabric type for the bottom, kurta and dupatta and neck details

(round or V); DP should clarify that the product on display is for representation only and should call out if anything in the

image is different or does not come with the product (matching leggings, dupatta etc)

 Share a swatch of the embroidery if any

 The Title MUST clarify that the item is unstitched / dress material

 The image uploaded could be that of the stitched suit on body (compliant with the overall guide as mentioned above). The

ideal image is that the kurta be wrapped (as shown below) to indicate that this is fabric being sold.

 Note: Please reoe all refereces to Desiger ad Bollyood fro the feed.

3. INTIMATE WEAR

Products included: Inner, Sleep, Swim, & Shape Wear

 Images of intimate apparel, lingerie, and swimwear products should not be sexually explicit or obscene, as determined

by Amazon. In addition, images of such products must comply with the following rules:

 Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not permitted.

 Images that display full nudity (breasts, genitalia, bare bottoms and so on) are not permitted. No bars or other types of

graphics are permitted to cover exposed body parts.

 Thongs and panties must use front views for the main product image. Back views can only be uploaded as alternate

views.

 For all uderear iages, the odels hads should ot e iluded i the image and the image should be cropped at

the waist and the knee. For all bra images, the face should be cropped at the nose and body cropped at waist. For

shapewear, crop at the kee if its a od suit.

 When using sheer garments, use either cutlets or matching undergarments as needed.

 If thong or sheer, shoot main view and showing just enough of the rear cheek to give an indication of the top rear fabric

area, without shooting directly into the cleft of the model's rear.

 For innerwear, all images need to be cropped eyes below as shown below:

 Mannequin images acceptable provided they are on white background only.

 Examples of wrong images:

 Erotic wear products are not permitted on the platform. A product that is not functional innerwear or sleepwear will be

removed from the site (includes costumes)

3(i) Bra -Products included: Everyday bras, sports bras, maternity/nursing bras, shapewear bra

3 (a) Bra – Title

 Brand+special feature+type of bra

Ex: Lovable multiway non-wired maternity bra

3 (b) Bra – Attribute coverage

 Mandatory Attributes : Band_Size, Brand, Colour name and Colour Map, Cup Size, Size Name, size map, Department,

Item Name, Part Number, Recommended Browse Node, Special Feature, External Product ID, External Product ID type,

Item Price, MRP, Support Type, Bullet Points, Product Type, Image, Material

 Preferred attributes (90% coverage): Relationship type, Variation Theme, Control type (only for shapewear bra)

 Special features: Please include multiple values ex. same bra can be multiway, padded and underwired – please add all 3

values under three different columns

3 (c) Bra – Bullet points

 All Special Features of the bra. Eg. Pushup bra, underwired, multi way straps

 Material composition Eg 98% cotton with 2% spandex

 Wash Care instructions

 Any accompaniments: Eg. Comes with detachable spare set of straps

3(ii) Underwear - Products included: briefs, thongs, hipsters, tangas, boxers, and shaping underwear, shorts & suit

3 (a) Underwear – Title

 Brand+department+type of underwear

Ex: Triumph women multipack hipster underwear

3 (b) Underwear – Attribute coverage

 Mandatory Attributes: Brand, Colour name and Colour Map, Size Name, size map, Department, Item Name, Part

Number, Recommended Browse Node, External Product ID, External Product ID type, Item Price, MRP, Bullet Points, PTD,

Image, Material Preferred attributes (90% coverage): Relationship type, Variation Theme, Control type (only for

shapewear)

3 (d) Underwear – Bullet points

 Type of underwear Eg: high waist, multi pack, maternity, tummy tucker, bikini brief

 Number of total units: Eg. 3 units for pack of 3

 Material composition: Eg 98% cotton and 2% spandex

 Wash care instructions

 Call out that Uderears aot e retured or ehaged if opeed or tried for hgiee reasos This does ot appl

to shapewear

3(iii) Sleepwear - Products included: night suit sets, pyjamas, sleep shorts, sleep tees and vests, night dresses, baby dolls, negligees,

chemises.

3 (a) Sleepwear – Title

 Brand+department+product specialty+type of nightwear

Ex: July Women mickey print pyjama & top set

3 (b) Sleepwear – Attribute coverage

 Mandatory Attributes: Band_Size, Brand, Colour name and Colour Map, Size Name, Department, Item Name, Part

Number, Recommended Browse Node, External Product ID, External Product ID type, Item Price, MRP, Bullet Points, PTD,

Image, Material

 Preferred attributes (90% coverage): Relationship type, Variation Theme, Sleeve Type

3 (d) Sleepwear – Bullet points

 Material composition Eg 98% cotton and 2% spandex

 Type of nightwear eg night dress with gown, shorts & vest set etc

 Wash care instructions

 No. of units - eg 2 for a top and bottom set

4. KIDS WEAR

4(a) Kids wear - Images

 Each product must compulsorily have a main and back product image complying with the above standards

 Images on model not accepted

 No mannequins permitted

 No props permitted

 The product shown in image must be recognizable, in focus and well lit

 Multi-products need to be shot flat without models for all categories

 Flat images acceptable with white background only. Ref image below:

5. WESTERN WEAR

5 (a). Image guide:

5 (i) Dresses

Products Included: all western wear dresses – long or short. (Please do not add anarkali salwar suits to this PTD )

 Full model shots required- entire length of dress/outfit should be covered

 No accessories unless part of the outfit

5 (a) Dresses - Title

 Parent ASIN: [Brand] + [department] + [style] + [node name]

Eg. Vanca Women Pencil Dress

 Child ASIN [Brand] + [department] + [style] +[part_number] [colour_name] [size_name]

Eg: Vanca Women Pencil Dress (001, Black, Small)

5(b) Dresses - Attribute coverage

 Mandatory Attribute : brand, collection name, color, department, item name, outer material, part number, recommended

browse nodes, style, external product id, external product id type, item price, size map, sleeve type, item length, main image

url, other image url, parent child, relationship type, variation theme, product type, bullet point, care instructions, product

description.

 Preferred attributes (90% coverage) : number of items, occasion type, target gender, pattern, neck style, special size type (if

applicable), inner material.

Exceptions: Please do ot etioed other as alue i title

5(c) Dresses - Bullet points

 Outer material composition

 Wash Care instructions

 Style

 Sleeve Type

 Any extra products included (shurgs/belts/scarves/bows/sash)

 If aessor is for represetatio ol, the the sae eeds to e learl etioed eg: elt o odel for represetatio

only)

 Special instructions by brand if any

5(d) Dresses - Product description

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg: This

well fitted, strapless patterned maxi dress has a smocked back, side slits, a concealed size sipper and a cotton lining. Team with a scarf

for a weekend brunch look. Please do not add desriptios like est dress, ill ake ou look eautiful. Please do ot all the

product Bollywood, replica or designer.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, Alice & Trixie is a

susidiar of MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer produts that are aufatured

using premier fabrics and the latest in international trends & styling. Please do not add desriptios like est ester ear aker,

ost fashioale produts et.

5 (ii) Uppers-(Shirts, Tops & Tees, Sweaters)

Products included: All formal and casual shirts, vests, tops, tees, spaghetti tops

 Images should highlight the product being sold-images should be cut off mid-thigh level

 No full model shots-please see images below for reference

5(iii) Shirt

Products included: All formal and casual shirts, vests, tops, tees, spaghetti tops

5(a) Shirt – Title

 Parent ASIN: [Brand] + [department] + [style] + [kind of product]

Eg. UCB women button down shirt

 Child ASIN [Brand] + [department] + [style] + [kind of product]+[part_number] [colour_name] [size_name]

Eg: . UCB women button down shirt (001, Black, Small)

Exceptions: Please do ot etioed other as alue i title

5(b) Shirt - Attribute coverage

Mandatory Attributes : brand, collection name, color, department, item name, outer material, part number, recommended browse

nodes, style, external product id, external product id type, item price, size map, sleeve type, main image url, other image url, parent

child, relationship type, variation theme, fit type, product type, product description, bullet point, care instructions, collar style

Preferred attributes (90% coverage):: number of items, occasion type, target gender, pattern, chest size, neck style, sleeve cuff style,

special size type (if applicable), inner material (if applicable)

5(c) Shirt - Bullet Points:

 Outer material composition

 Wash Care instructions

 Style

 Sleeve Type

 Neck Style

 Collar Style –if applicable

 Any extra products included (shrugs/belts/scarves/bows/sash)

 If aessor is for represetatio ol, the the sae eeds to e learl etioed .eg: sarf o odel for represetatio

ol

 Special instructions by brand

5(d) Shirt - Product description

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg:

Contrast paisley printed top with a v-neck and a relaxed fit. This top is easy-to-wash and maintain. Team it with a pair of jeans,

jeggings or linen pants. Please do not add desriptios like est shirt, ill ake ou look eautiful. Please do ot all the produt

Bollywood, replica or designer.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, NYDJ is a subsidiary of

MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer produts that are aufatured usig premier

fabrics and the latest in international trends & styling. Please do not add descriptions like est ester ear aker, ost fashioale

produts et.

5 (iv) Bottoms (Skirts, Pants & Capris, Jeans)

 Images should highlight the product being sold- images waist downwards only

 No full model shots-please see images below for reference

5(v) Pants & Capris/Jeans

Products included: Jeans, pants, capris, formal and casual trousers, western wear leggings (not chudidars)

5 (a) Pants & Capris/Jeans - Attribute coverage

 Mandatory Attributes : brand, collection name, color, department, item name, outer material, part number, recommended

browse nodes, style, external product id, external product id type, item price, size map, leg style, waist style, waist size, main

image url, other image url, parent child, relationship type, variation theme, product type, bullet point, care instructions,

product description

 Preferred attributes (90% coverage): inseam length, number of items, occasion type, target gender, pattern, closure type,

special size type (if applicable)

5 (b) Pants & Capris/Jeans – Title

 Parent ASIN: [Brand] + [department] +[leg style] + [specific product category]

 Eg. DKNY women slim fit trousers

 Child ASIN [Brand] + [department] +[leg style] + [specific product category]+[part_number] [colour_name] [size_name]

Eg: . DKNY women slim fit trousers (001, Black, Small)

Exceptions: Please do ot etioed other as alue i title

5 (c) Pants & Capris/Jeans - Bullet points

 Outer material composition

 Wash Care instructions

 Leg Style

 Waist Type

 Any extra products included eg belt

 If aessor is for represetatio ol, the the sae eeds to e learl etioed .eg: elt o odel for represetatio

ol

 Special instructions by brand

5 (d) Pants & Capris/Jeans - Product description

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg: These

regular fit summer trousers has five pockets, zip fly and button closure. Easy to wash and lined with 100% rayon, the trousers offer a

solution for office daily wear. Please do not add desriptios like est jeas, ill ake ou look eautiful. Please do ot all the

product Bollywood, replica or designer.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, NYDJ is a subsidiary of

MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer products that are manufactured using premier

fabrics and the latest in international trends & styling. Please do not add desriptios like est ester ear aker, ost fashioale

produts et

5 (vi) Outerwear

 The image should always display the full length of the outerwear.

 Image should not be cut off to display only a portion of the product. For long coats, jackets and blazers, full model images are

required.

5 (vii) Blazer / Outerwear

Includes products: Jackets, shrugs, gilets, coats, waist coats, outerwear vests (no woolens, knits sweaters or cardigans)

5.(a) Title

 Parent ASIN: [Brand] + [department] + [style] + [product name]

Eg: Chemistry Women Mandarin Collar Jacket

 Child ASIN : [Brand] + [department] + [style] + [product name] +[part_number] [colour_name] [size_name]

Eg: Chemistry Women Mandarin Collar Jacket (001, Black, Small)

5.(b) Blazer / Outerwear - Attribute coverage

Mandatory Attributes : brand, collection name, color, department, item name, outer material, part number, recommended browse

nodes, style, external product id, external product id type, item price, size map, chest size, sleeve type, item length, main image url,

other image url, parent child, relationship type, variation theme, product type, bullet point, care instructions

Preferred attributes (90% coverage): collar style, number of items, occasion type, product description, target gender, pattern, closure

type, fit type, neck style, special size type(if applicable), inner material

5. (c) Blazer / Outerwear - Bullet points

 Outer material composition

 Wash Care instructions

 Inner material composition (lining)

 Style/Pattern/Fit

 Closure Type

 Any extra products included eg belt, spare buttons

 Special instructions by brand

5.(d) Blazer / Outerwear - Product description

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg: With

high peaked lapels and a center back vent, this Calvin Klein's Single Button suit jacket makes for comfortable office wear. The jacket

has acetate lining. Can be teamed with trousers or skirts. Please do not add desriptios like est lazer, ill ake ou look

eautiful. Please do ot all the produt Bollood, replia or desiger.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, Calvin Klein is a

susidiar of MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer produts that are aufatured

using premier fabrics and the latest in international trends & styling. Please do not add desriptios like est ester ear aker,

ost fashioale produts et.

5.(viii) Accessories

5 (a) Accessories -Title

 Parent ASIN: [Brand] + [department] + [node name in singular – ex: belt not belts]

Eg: Chemistry Women Belt

 Child ASIN : [Brand] + [department] + [node name] +[part_number] [colour_name] [size_name]

Eg: Chemistry Women Belt (001, Black, 28)

Exception to titles: Arm warmers & muffs, scarf, hat & glove sets, scarves & wraps – for these nodes please mention the specific

product mentioned by brand in their item name. Eg: Forever New Womens Scarf

5(b) Accessories - Attribute coverage

Mandatory Attributes: brand, collection name, color, department, item name, outer material, part number, recommended browse

nodes, external product id, external product id type, item price, size map (if free size, bullet point should mention the same), main

image url, other image url, parent child, relationship type, variation theme, product type

Preferred attributes (90% coverage): bullet point, care instructions, number of items, occasion type, product description, target

gender, pattern, belt length, material composition, dimensions/ item length

5(c) Accessories - Bullet Points:

 Material

 Wash Care – if applicable

 Style- if applicable

 Free Size- if applicable

 Dimensions/ Item length

 No of pieces in pack (eg: set of 3 pashmina stoles)

 Any extra products included

 If aessor is for represetatio ol, the the sae eeds to e learl etioed .eg: elt o odel for represetatio

ol

 Special instructions by brand

5(d) Accessories - Product Description:

Product Description: Proide a rief sopsis of the produt desriig its aterial opositio, stle, olour, oasio et. Eg: This

olourful sarf is % otto. Tea it ith a pair of jeas or a suer dress. Please do not add desriptios like est sarf, ill

make ou look eautiful. Please do ot all the produt Bollood, replia or desiger.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, TrendsBlue is a

susidiar of MA“ Holdigs, “outh Asias largest supplier of niche market western wear. They offer products that are manufactured

usig preier faris ad the latest i iteratioal treds & stlig.

Please do not add desriptios like est ester ear aker, ost fashioale produts et.

5 (ix) Shorts

Products Included: All kinds of shorts; (not swim shorts or sleep shorts)

5 (a) Shorts -Title

 Parent ASIN: [Brand] + [department] + [material] + [node name]

Eg: : UCB women cotton shorts with belt

 Child ASIN : [Brand] + [department] + [node name] +[part_number] [colour_name] [size_name]

Eg: UCB women cotton shorts with belt (001, Black, Small)

Exception to titles: Arm warmers & muffs, scarf, hat & glove sets, scarves & wraps – for these nodes please mention the specific

product mentioned by brand in their item name. Eg: Forever New Womens Scarf

5(b) Shorts - Attribute coverage

Mandatory Attributes: brand, collection name, color, department, item name, outer material, part number, recommended browse

nodes, style, external product id, external product id type, item price, size map, waist size, main image url, other image url, parent

child, relationship type, variation theme, product type, bullet point, care instructions, product description.

Preferred attributes (90% coverage): number of items, occasion type, target gender, pattern, closure type, special size type (if

applicable)

5(c) Shorts - Bullet Points:

 Outer material composition

 Wash Care instructions

 Style

 Waist Type

 If aessor is for represetatio ol, the the sae eeds to e learl etioed .eg: elt o odel for represetatio

ol

 Special instructions by brand

5(d) Shorts - Product Description:

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg: With

five pockets, welted in back styling, zip fly and button closure these are the perfect lightweight, pair of soft summer fitted shorts.

Team with a pair of fluid t-shirt for a contemporary look. Please do not add desriptios like est Beruda shorts, ill ake ou look

eautiful. Please do ot all the produt Bollood, replia or desiger.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, Dockers is a subsidiary

of MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer produts that are aufatured usig

premier fabrics and the latest in international trends & styling. Please do not add desriptios like est ester ear aker, ost

fashioale produts et

5 (x) Skirts

Products Included: All western wear and ethnic wear skirts (please add ethic under style refiner for ethnic skirts)

5 (a) Skirts -Title

 Parent ASIN: [Brand] + [department] + [style] + [node name]

Eg Vero Moda Women pleated skirt

 Child ASIN : [Brand] + [department] + [style] + [node name] +[part_number] [colour_name] [size_name]

Eg: Vero Moda Women pleated skirt (001, Black, Small)

5 (b) Skirts - Attribute coverage

Mandatory Attributes: brand, color, department, item name, outer material, part number, recommended browse nodes, style,

external product id, external product id type, item price, size map, waist size, item length, instructions, number of items, occasion

type, product description, target gender, product type, main image url, other image url, parent child, relationship type, variation

theme, bullet point, care instructions

Preferred attributes (90% coverage): pattern, closure type, special size type (if applicable), inner material

5 (c) Skirts - Bullet Points:

 Outer material composition

 Wash Care instructions

 Style

 Any extra products included

 If aessor is for represetatio ol, the the sae eeds to e learl etioed .eg: elt o odel for represetatio

ol

 Special instructions by brand

5 (d) Skirts - Product Description

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg: This

fitted, long pencil cut skirt is the ideal for office daily use and comes with a belt. Team with a formal shirt and blazer. Please do not

add desriptios like est stlish skirt, ill ake ou look eautiful. Please do ot all the produt Bollood, replia or designer.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, Basler is a subsidiary of

MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer produts that are aufatured usig premier

fabrics and the latest in international trends & styling. Please do not add desriptios like est ester ear maker, most fashionable

produts et

5 (xi) Suit

Products included: Skirts suit, dress suit, pant suit

5 (a) Suit -Title

 Parent ASIN: [Brand] + [department] + [number of units] + [type of suit]

Eg. Mango Women 3-piece dress suit

 Child ASIN : [Brand] + [department] + [number of units] + [type of suit] +[part_number] [colour_name] [size_name]

Eg: Mango Women 3-piece dress suit (001, Black, Small)

5 (b) Suit - Attribute coverage

Mandatory Attributes: brand, color, department, item name, outer material, part number, recommended browse nodes, external

product id, external product id type, item price, size map, chest size (for blazer/jacket), leg style (for bottoms), waist style (for

bottoms), sleeve type (for blazer/jacket), waist size (for bottom), parent child, relationship type, variation theme, main image url,

other image url, bullet point, care instructions, product description.

Preferred attributes (90% coverage): item length (only for dress suit & blazer/jacket), inseam length (for bottoms), number of items,

occasion type, target gender, pattern, closure type (for bottom & blazer), fit type, special size type (if applicable), inner material.

5 (c) Suit - Bullet Points:

 Outer material composition

 Wash Care instructions

 Number of items in pack

 Item Length (trouser/skirt/dress only)

 Style (trouser- leg style/ skirt-style/ dress-style)

 Collar style (blazer/jacket/coat/waist-coat)

 If aessor is for represetatio ol, the the sae eeds to e learl etioed .eg: elt o odel for represetatio

ol

 Special instructions by brand

5 (d) Suit - Product Description

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg: This

fitted skirt suit with a notch collar jacket and a just-above-knee length pencil skirt is ideal for a meeting or a big day at work. Team

with a printed scarf. Please do not add desriptios like est foral suit, ill ake ou look eautiful. Please do ot all the produt

Bollywood, replica or designer.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, Le Suit is a subsidiary of

MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer produts that are aufatured usig premier

fabrics and the latest in international trends & styling. Please do not add desriptios like est ester ear aker, ost fashioale

produts et

5 (xii) Sweater

Products Included: Sweaters, Cardigans, Shrugs, Ponchos, outerwear knitted vests

5 (a) Sweater -Title

 Parent ASIN: [Brand] + [department] + [material] + [kind of knit]

Eg. Monte Carlo women cotton & acrylic cardigan

 Child ASIN : [Brand] + [department] + [material] + [kind of knit]+[part_number] [colour_name] [size_name]

Eg: Monte Carlo women cotton & acrylic cardigan (001, Black, Small)

5 (b) Sweater - Attribute coverage

Mandatory Attributes: brand, color, department, item name, outer material, part number, recommended browse nodes, external

product id, external product id type, item price, size map, sleeve type, parent child, relationship type, variation theme, product type,

main image url, other image url, pattern, bullet point, care instructions, product description.

Preferred attributes (90% coverage): number of items, occasion type, target gender, neck style, special size type (if applicable), inner

material

5 (d) Sweater - Product Description

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg: This

loose fit pullover with asymmetrical hemlines and a draped construction is perfect for a casual evening out. The sweater has eyelet

pointelle graphic allover. Can be teamed with a simple pair of jeans or leggings. Please do not add desriptios like est Beruda

shorts, ill ake ou look eautiful. Please do ot all the produt Bollood, replia or desiger.

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, BCBGMAXAZRIA is a

susidiar of MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer produts that are aufatured

using premier fabrics and the latest in international trends & styling. Please do not add desriptios like est ester ear aker,

ost fashioale produts et

5 (c) Sweater - Bullet Points:

 Outer material composition

 Wash Care instructions

 Sleeve Type

 Neck Style

 Any extra products included (muffler/scarf/hat/belt/bow)

 If aessor is for represetatio ol, the the sae eeds to e learl etioed .eg: elt o odel for represetatio

ol

 Special instructions by brand

5 (Xiii) Hat

Products included: all hats and caps

5 (a) Hat -Title

 Parent ASIN: [Brand] + [department] + [type of hat]

Eg. Puma Women Fedora Straw hat

 Child ASIN : [Brand] + [department] + [type of hat] +[part_number] [colour_name] [size_name]

Eg: . Puma Women Fedora Straw hat (001, Black, Small)

Exceptions: Please do ot etioed other as alue i title; for ode ae hats & aps pls pik oe of the to as

identified by brand

5 (b) Hat - Attribute coverage

Mandatory Attributes: brand, collection name, color, department, item name, outer material, part number, recommended browse

nodes, external product id, external product id type, item price, size map, main image url, other image url, parent child, relationship

type, variation theme, product type, bullet point, care instructions, product description.

Preferred attributes (90% coverage): number of items, occasion type, target gender, pattern

5 (c) Hat - Bullet Points:

 Material

 Style

 Free Size- if applicable

 Any extra products included (shrugs/belts/scarves/bows/sash)

 If aessor is for represetatio ol, the the sae eeds to e learl etioed .eg: elt o odel for represetatio

ol

 Special instructions by brand

5 (d) Hat - Product Description

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour, occasion etc. Eg: This

classic fedora straw hat is free size and available in different band colours. Team it with a pair of jeans or a summer dress. Please do

not add desriptios like est dress, ill ake ou look eautiful. Please do ot all the produt Bollood, replia or desiger

Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, TrendsBlue is a

susidiar of MA“ Holdigs, “outh Asias largest supplier of ihe arket ester ear. The offer produts that are aufatured

using premier fabrics and the latest in international trends & styling. Please do not add descriptions like est ester ear aker,

ost fashioale produts et.

6. IMAGE GUIDELINES FOR COMBINATIONS/PACKS OF MULTIPLE PRODUCTS- ADDITIONAL TO ABOVE