Microsoft Word - Flagstaff Tourism Study 2017-2018 Final 1-15-19.doc

Acknowledgements



Theauthorswouldliketorecognizeallthepeoplewhohelpedtomakethisstudypossible.First,thanks

gototheFlagstaffConvention&VisitorsBureau,whichhasbeenanadvocateoftourismresearchto

informitsmarketingandpromotionefforts.Inparticular,wewanttothankTraceWard,Flagstaff

CVB

Director,andLoriPappas,MarketingandPublicRelationsManager,fortheirsupportandparticipation

intheproject.WithoutthesupportofeveryoneattheCVB,thiscriticalmarketresearchprojectwould

nothavebeenpossible.ThanksalsogotoKariRoberg,ResearchManagerandColleenFloyd,Directorof

Researchat

theArizonaOfficeofTourismwithoutwhosehelpthisprojectwouldalsonothavebeen

possible.



WewanttoacknowledgethehelpofmanyindividualsintheFlagstafftourismcommunitywhowerekey

tothesuccessofthisproject,including:



• LittleAmericaHotel–SusanJennings

• Flagstaff

VisitorCenter–AnnaGood

• MuseumofNorthernArizona–SuzanneShenton

• FlagstaffExtreme–RachelBuzzard 

• LowellObservatory–MollyBaker

• BestWesternPonySoldierInn&Suites–ScottGramsandMarkRoss

• ResidenceInnbyMarriottDowntown–MistyMedina

• DoubleTreeby

HiltonFlagstaff–BelenMendez

• GreenTreeInn–FrankBenitez

• TheWeatherford–KlaudiaNess



Thededicatedstaffattheselocationscontactedvisitors,askedthemtocomplet ethesurvey,and

collectedresponses.Itwasthroughtheireffortsthatthisprojectachievedthesamplesizesneeded.



Finally,weextend

aspecialthankyoutoallthosewhovisitedFlagstaffandagreedtoshareinformation

abouttheirexperiences.Withouttheirwillingness topartici pateinthesurveyprocess,thisreportsimply

wouldnothavebeenpossible.



TheAHRRCTeam:

ThomasCombrink,M.S.,SeniorResearchSpecialist

MelindaBradford,B.S.,ResearchSpecialist

Rebecca

Ruiz,ResearchAssistant



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    2



ExecutiveSummary

In2017‐2018theCityofFlagstaffcommissionedtheArizonaHospitalityResearchandResourceCenter

(AHRRC)atNorthernArizonaUniversitytoconductavisitorsurveytoupdateinformationcollectedin

theprior2014survey.Overthelastfouryears,tourismtoFlagstaffhasgrownsteadily,occupancyrates

inFlagstaffhaveincreased

andthenearbyGrandCanyonNationalParkhasseenover6millionvisitorsin

2017.FlagstaffiswellpositionedforitsroleasagatewaytotheGrandCanyon,Sedonaandotherparks

andmonumentsinnorthernArizona.

The2017‐2018surveywasconductedoveraperiodof12months,

fromSeptember2017through

August2018,andproducedatotalof2,349completedsurveys.Thetypicalportraitthatemergesofthe

visitortoFlagstaffisofhigh‐incometravelpartieswhoarerepeatvisitors;theyaremostlikelyfrom

neighboringstatesorthePhoenixmetroarea.Inadditiontovisitingthe

GrandCanyon,theymostoften

experienceFlagstaff’soutdoorrecreation,visitworld‐classmuseums,andvisitnationalandstateparks.

VisitorCharacteristics:



• Halfofvisitorswerefromout‐of‐state(57%),30%wereArizonaresidents,and13%were

internationalvisitors.

• Out‐of‐statevisitorswereledbyCalifornia,Texas,

Illinois,WisconsinandFlorida.

• MostArizonaresidentswerefromMaricopaCounty(70%),especiallyPhoenix,Scottsdale,

GilbertandMesa;abouteightpercentwerefromPimaCounty,mainlyTucson;therest(22%)

werespreadthroughoutthestate;inall,93communitieswereinthesample.

• Roughlyonein12(13%)wasaninternationalvisitor,ledbythosefromCanada,theUnited

Kingdom,andAustralia.Inall,44countrieswerecapturedinthesample.

• Almosthalfwererepeatvisitors(49%)whoaveraged3.9visitsinthelastyear;alittleoverone‐

halfwerefirst‐timevisitors(51%).

• Averageovernight

length‐of‐stayinFlagstaffwas3.0days.

• Overhalf(55%)ofvisitorstraveledwithfamilymembers;another20%traveledingroupsof

familyandfriends.

• Averagepartysizewasthreepersons,withmedianoftwopersons;one‐fourthofparties(28%)

traveledwithchildrenunder18years.

• Thevastmajorityofvisitorstraveledbyautomobile,eitherprivatevehicles(57%)orrentalcars

(27%).PhoenixSkyHarborInternationalAirport(23%)andPhoenix(21%)followedby LasVegas

(15%)weretheprimarysourceofrentalcaroriginsforvisitorstoFlagstaff.

• Byfar,thetopreasonforthe

visitwasleisure(72%),followedbypassingthrough(13%).

• Forhalf(50%)thevisittoFlagstaffwastheprimarydestinationoftheirtrip;fortheremainder

(50%)thevisitwasonestoponalongertrip.Forthelatter,themaindesti nationswereGrand

CanyonNationalPark,thePhoenix

MetroareaandSedona.

• Lodgingstaysweredominatedbyhotelsandmotels–fully79%ofthesample.

• Togaingreaterinsightintothemostpopularvisitoractivities,optionsweredividedintotwo

categories:

• Coreattractions:GrandCanyonNationalPark(68%),Route66nostalgia(34%),and

LowellObservatory

(28%)werethecoreattractionsforvisitors.

• SupportingResources:dominatedbyHistoricDowntown(44%),hikingorwalkingon

trails(32%),andnumerousotheractivitiesandattractions.

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    3



• In2017‐2018,anestimated$502.8millionindirectvisitorspendingproducedatotaleconomic

impactof$749million,including$321.7millioninlabor income,$59millioninstateandlocal

taxes,and$65millioninfederaltaxes.

VisitorSatisfaction:

• Visitorsatisfactionwasveryhigh–9.1out

ofapossible10.

Demographics:

• Averagevisitoragewas47years,slightlyolderthanthe45yearsofArizonavisitorsgenerallyin

2017.

• Moremaleswererepresentedinthesample(58% )thanwerefemales(42%).

• Averageannualhouseholdincomewasquitehighat$100,543,considerablyhigherthan

the

2017averageforArizonavisitorsof$66,610.



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    4



Comparisonto2014FlagstaffVisitorStudy



InFY2014,theAHRRCwascommissionedbytheFlagstaffConventionandVisitorsBureautoconducta

verysimilarsurveyofvisitorstotheCityofFlagstaff,duringwhichatotalof1,730surveyswere

collected.The2018samplewas2,349,or36%higherthanthe2014sample;andthelargersamplemay

accountforsomeofthedifferences.Thesurveyinstrumentsusedforthe2009,2014and2017‐2018

surveysweresimilarinmostrespects;thebiggestchangewasthatnovisitorexpenditureswere

collectedinthecurrentsurvey.

Thebiggestchangesinthefindingsofthepriorsurveyswere:

Flagstaffastheprimarydestinationincreasedfrom42%in2009to53%in2014anddropped

slightlyto50%inthelatestsurvey;

2) Length‐of‐stayincreasedfrom2.5daysin2014to3.0daysinthelatestsurvey;

3) Satisfactionincreasedtoanall‐timehighof9.1

in2018,upfrom8.9in2014;

4) Averagehouseholdincomeofvisitorsincreaseddramaticallyto$100,543.



Overall,thefindingsofthesurveyswereverysimilar:



• In‐stateresidentvisitorsdeclinedinthesample–in2009,33%;in2014,40%;in2018,30%.

• Thetopdomesticorigin

statesremainedverysimilar–in2009,California,Texas,Wisconsin,

Florida,NewYork,Washington,Illinois,NewMexicoandPennsylvania;in2014,California,

Texas,Illinois,Colorado,NewMexico,Nevada,Wisconsin,NewYorkandFlorida;in2018

California,Texas,Illinois,Wisconsin,Florida,Colorado,NewMexico,WashingtonandMichigan.

• Thepercentageof

in‐statevisitorsfromtheGreaterPhoenixareaincreased–in200954%and

in201455%,increasingto70%in2018.

• Percentageofinternationalvisitorsinthesampledeclined–in2009,17%;in2014,droppedto

11%;andincreasedto13%in2018.

• Partysizeremainedconstant–in2009,3.2persons;in2014,3.1persons;in2018,3.2persons.

• Travelpartycompositionwassimilar–in2009,60%traveledwithfamilygroups;in2014,60%;

decreasedto55%in2018.

• Primarydestination–in2009,42%saidFlagstaffwastheprimarydestination;in2014,

53%;and

50%in2018.

• Leisurevisitors–in2009,52%wereleisurevisitors;in2014,57%;increasedto72%in2018.

• Travelmode–in2009,85%byprivateorrentalcar;in2014,91%;84%in2018.

• Lengthofstayincreased–in2009,2.6nights;

in2014,2.5nights;3.0nightsin2018.

• Percentstayinginhotels/motels–in2009,77%;in2014,75%;79%in2018.

• Averageper‐partyper‐dayspending–in2009,$548;in2014,$553.

• Visitorsatisfaction–in2009,8.5outof10;in2014,8.9

outof10;9.1outof10in2018.

• Averageage–in2009,49years;in2014,52years;47yearsin2018.

• Gender–in2009,50%femaleand50%male;in2014,57%femaleand43%male;58%maleand

42%femalein2018.

• Income

–in2009,averagehouseholdincomewas$79,000;in2014,increasedto$99,000;

increasedto$100,543in2018.



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    5



TableofContents



Comparisonto2014FlagstaffVisitorStudy..................................................................................................4

TableofContents..........................................................................................................................................5

ListofTables.................................................................................................................................................7

ListofFigures................................................................................................................................................8

FlagstaffVisitorStudy...................................................................................................................................9

Introduction..............................................................................................................................................9

Methods....................................................................................................................................................9

SampleDescription...................................................................................................................................9

SurveyResults.............................................................................................................................................12

OriginofvisitorstoFlagstaff

...................................................................................................................13

OriginofdomesticvisitorstoFlagstaff...................................................................................................14

OriginofArizonavisitorstoFlagstaff......................................................................................................15

OriginofinternationalvisitorstoFlagstaff.............................................................................................16

IsthisyourfirsttriptoFlagstaff?............................................................................................................17

Whoistravelingwithyouonthistrip?...................................................................................................17

Howmanypeoplearetraveling

withyouonthistrip?..........................................................................18

HowlongdoyouplantospendinFlagstaff?..........................................................................................19

WhattypeoftransportationdidyouusetovisitFlagstaff?...................................................................19

Ifyourentedacar,wheredidyoupickitup?........................................................................................20

Whatistheprimarypurposeofyourcurrent

triptoFlagstaff?.............................................................21

IsFlagstafftheprimarydestinationofyourtrip?...................................................................................23

Ifnot,whatlocationistheprimarydestinationofyourtrip?................................................................23

IfyouarestayinginFlagstaff,whattypeoflodgingareyouusing?.......................................................24

Importanceofattractionsinyourdecisionto

visittheFlagstaffarea....................................................25

AttractionsandActivitiesyouparticipatedinwhileonyourvisittoFlagstaff.......................................26

CoreResourcesandAttractions..............................................................................................................26

SupportingFactorsandResources..........................................................................................................27

OverallhowsatisfiedareyouwithyourvisittoFlagstaff?.....................................................................29

Demographics.............................................................................................................................................30

Ageofvisitors

..........................................................................................................................................31

Genderofvisitors....................................................................................................................................31

HouseholdIncome..................................................................................................................................32

EconomicImpactofTourismonFlagstaffarea.......................................................................................33

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    6



Introduction........................................................................................................................................34

RegionalExpenditureResults.............................................................................................................34

RegionalEconomicImpactAnalysisResults.......................................................................................37

Discussion/Recommendations................................................................................................................38

Bibliography............................................................................................................................................39

AppendixA:SurveyQuestionnaire.........................................................................................................40

AppendixB:EconomicContributionMethods.......................................................................................43

AppendixC:SeasonalComparison..........................................................................................................45

AppendixD:IfFlagstaffisnotyourprimarydestination

whatistheprimarydestinationofyourtrip?

.................................................................................................................................................................81

AppendixE:Businesssector/meetingname...........................................................................................94

AppendixF:Ifyourentedacarwheredidyoupickitup?...................................................................100

AppendixG:OriginofDomesticVisitorstoFlagstaff............................................................................104

AppendixH:OriginofArizonaVisitorstoFlagstaff

...............................................................................107

AppendixI:Attendingaspecialevent..................................................................................................111

AppendixJ:Otherattractions/activities...............................................................................................115

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    7



ListofTables

Table1.AtwhichFlagstafftourismbusinessdidyoureceivethissurvey?................................................10

Table2.Flagstaffmonthlydatacollections................................................................................................11

Table3.StatesoforiginofdomesticvisitorstoFlagstaff...........................................................................14

Table4.Top‐tenArizonacitiesoforiginofvisitorstoFlagstaff.................................................................15

Table5.Origin

ofinternationalvisitorstoFlagstaff...................................................................................16

Table6.IsthisyourfirsttriptoFlagstaff?..................................................................................................17

Table7.Whoistravelingwithyouonthistrip?.........................................................................................17

Table8.Howmanypeoplearetravelingwithyouonthistrip?.................................................................18

Table9.Visitorbreakdown–day

orovernightvisitors..............................................................................19

Table10.WhattypeoftransportationdidyouusetovisitFlagstaff?.......................................................19

Table11.Wheredidyoupickupyourrentalcar?......................................................................................20

Table12.WhatistheprimarypurposeofyourcurrentvisittoFlagstaff?.................................................21

Table13.BusinessorConference

name.....................................................................................................22

Table14.IsFlagstafftheprimarydestinationofyourtrip?.......................................................................23

Table15.Ifnot,whatlocationistheprimarydestinationofyourtrip?.....................................................23

Table16.IfyouarestayinginFlagstaff,whattypeoflodgingareyouusing?...........................................24

Table17.Importance

ofattractionsinyourdecisiontovisittheFlagstaffarea........................................25

Table18.CoreattractorsfortheFlagstaffarea..........................................................................................27

Table19.SupportingfactorsoftourismintheFlagstaffarea....................................................................28

Table20.Otheractivitiesorattractionsvisited..........................................................................................29

Table21.Overallhowsatisfiedareyouwith

yourvisittoFlagstaff?.........................................................29

Table22.AgerangesofFlagstaffvisitors....................................................................................................31

Table23.GenderofvisitorstoFlagstaff.....................................................................................................31

Table24.AverageagesbygenderofFlagstaffvisitors...............................................................................32

Table25.Whatcategorybestdescribesyourannualhouseholdincomebeforetaxes?...........................32

Table26.

EstimateofregionalexpendituresbydayvisitorstoFlagstaff..................................................35

Table27.EstimateofregionalexpendituresbyovernightvisitorstoFlagstaff........................................36

Table28.EstimateofregionalexpendituresbyallvisitorstoFlagstaff....................................................36

Table29.Impactandmultipliersof$737.5millionofregionalexpendituresbyFlagstaffarea

visitors...37



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    8



ListofFigures

Figure1.OriginofvisitorstoFlagstaff........................................................................................................13

Figure2.PartyComposition........................................................................................................................18



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    9



FlagstaffVisitorStudy

Introduction

TheFlagstaffConventionandVisitorsBureau,theprimarysourceoftourismmarketingandpromotion

forthecity,wantedtoupdateitsprior2014VisitorStudyandre‐confirmtargetmarkets.TheFlagstaff

CVBhasbeenproactiveinconductingresearchandcollectingtourism data on visitorstoFlagstaff.Thus,

theconventionand

visitorsbureauwithco‐opfundingfromtheArizonaOfficeofTourismcontracted

withtheArizonaHospitalityResearchandResourceCenterintheW.A.Fran keCollegeofBusinessat

NorthernArizonaUniversitytoconductayear‐longstudy,whichranfromSeptember2017toAugust

2018.Thisprojectisintended

toprovidemeaningfultourismdatathatwillassisttheFlagstaffCVBwith

futureproductdevelopment,marketing,andadvertisingdataandinformation.

Methods

Theresearchmethodsusedinthisstudyaredescribedinthissection.Thiswasa12‐monthsurveyof

visitorstoFlagstaff,andthelengthoftimetakenforthisstudyisoneofitsgreateststrengths.Visitor

surveyscanbeconductedoverashorttime,foraperiodofweeks,

oratasinglespecialevent(e.g.,fair

orfestival).However,suchbriefglimpsesofvisitorsareinsufficienttoprovidethedetailed,cross‐

sectionalandseasonaldataneededforathoroughanalysis.Itwas,therefore,recommendedthatthe

CityofFlagstaffcollectsurveysoveranentireyeartoprovidecomprehensive,

seasonaldata,andto

accountforvariationsinlength‐of‐stay,travelpatterns,andtypesofvisitors.Thesurveyschedulewas

setuptobegincollectionsinSeptember2017andwascompletedinAugust2018.

Inordertocollectdatathatwouldbecomparabletothatcollectedinthepreviousvisitor

survey,the

surveyinstrument(AppendixA–twopagesinlength)wascreatedconsistingofstandardizedquestions

askedofvisitorstoallsites.Standardizedquestionsincluded:visitororiginsandpartysize;length‐of‐

stay;priorvisitsandfrequencyofvisits;primaryreasonsforthevisit;modesoftransportation;qualityof

theexperience;activitiesvisitorsparticipatedin;and,demographics(age,gender,income).

AllthesurveysfortheFlagstaffCVBstudywerecompletedaspapersurveyquestionnairesbyvisitors

whileintheFlagstaffareaatthevarioussurveysites.Asamplingplanandsurveyschedulewerecreated

toguidesurveylocationsincollection.

Initially,staffatsurveysiteswereinstructedinhowtohandout

surveysinarandomizedfashionduringatleastoneweekoutofeachmonth,includingbothweekdays

andweekends,inordertoobtainrepresentativesamples.Allsiteswerealsoprovidedwithaprescribed

distributionschedulewithtargetnumbers

tocollecteachmonth.Allcompletedsurveyswerereturned

totheAHRRCforautomateddataprocessingandanalysis.Oncethedatawerecollected,thesurveys

wereanalyzedusingSPSS™software.

SampleDescription

Thesampledescribedinthisreportconsistsof2,349surveyscompletedbyvisitorstotheFlagstaffarea.

Thesurveysweredistributedacrossthecommunityatavarietyoftourismbusinesses andattractions.

FlagstaffVisitorCenter(42.4%)andFlagstaffExtreme(13.3% )collectedthemostsurveys.Thesesites

werefollowedbyLittleAmerica

(7.4%),LowellObservatory(7.4%),theDoubleTreebyHilton(7.3%),the

MarriottDowntown(7.0%),andtheBestWesternPonySoldier(6.7%).Othersitesthatcontributedto

thesurveyweretheMuseumofNorthernArizona(4.8%),theGreenTreeInn(2.9%),theWeatherford

(0.5%),andDaysHotel(0.4%).Onesurveysite,FlagstaffExtreme,

wasclosedinNovemberand

December.Allotherattractionsandmuseumsoperatedyearround.

ThelistofcollectionlocationsandnumbersofsurveyscollectedareshowninTable1.

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    10



Table1.AtwhichFlagstafftourismbusinessdidyoureceivethissurvey?

Count Percent(%)

FlagstaffVisitorCenter 995 42.4%

FlagstaffExtreme 313 13.3%

LittleAmerica 173 7.4%

LowellObservatory 173 7.4%

DoubleTreebyHiltonFlagstaff 171 7.3%

ResidenceInnbyMarriottDowntown 165 7.0%

BestWesternPonySoldier 157 6.7%

MuseumofNorthernArizona 113 4.8%

GreenTreeInn 67 2.9%

TheWeatherford 12 0.5%

DaysHotel‐LuckyLane 10 0.4%

Total 2,349 100.0%



Anestimated2,760surveysweredistributedbysurveysites.The2,349returnedsurveysyieldsa

responserateof71%,whichiswellaboveindustrystandardsforthistypeofsurvey.Themarginoferror

forthetotalsampleis+/‐5.7%witha95%confidencelevel.Thetotalnumberof

surveysreceivedfor

theFlagstaffsurveyisadequatetodescribetouristactivityaccuratelyduringthetimeofthesurvey.The

remainderofthisreportpresentsdatafromthe2,349surveysofvisitorstotheFlagstaffareaduringthe

studyperiod.

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    11



SurveycollectionsbymonthintheFlagstaffareaareshowninTable2.Thesamplingplanweighted

surveycollectionssothatthelargestnumberofsurveyswascollectedduringthebusiestseason,

summer,andthefewestsurveyswerecollectedduringtheslowerwintermonths.Thelargestcollections

wereinApril,

May,June,andJuly,atraditionallybusytimeinFlagstaff.Theleastnumberofsurveys

werecollectedduringthewintermonthsofNovember,DecemberandJanuaryaswellasSeptember.

Table2.Flagstaffmonthlydatacollections



Count Percent(%)

September‐2017 54 2.3%

October‐2017 190 8.1%

November‐2017 160 6.8%

December‐2017 144 6.1%

January‐2018 122 5.2%

February‐2018 191 8.1%

March‐2018 218 9.3%

April‐2018 268 11.4%

May‐2018 264 11.2%

June‐2018 257 10.9%

July‐2018 281 11.9%

August‐2018 200 8.6%

Total 2,349 100.0%





2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    12

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SurveyResults

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2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    13

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OriginofvisitorstoFlagstaff

WheredovisitorscomefromtovisitFlagstaff?Responsesweredominatedbyout‐of‐statevisitors

(57.0%),whorepresentedmorethanhalfofthesample.In‐stateresidents accountedfornearlyathird

ofthesample(29.8%).MorethanonetenthofvisitorstoFlagstaffwereinternationalvisitors(13.2%).It

should

bestatedthatforreasonsofcostandsimplicity,thesurveyinstrumentwasofferedinEnglish

only.Itwasalsorarelypossibletointercepttourbusvisitors,andthusinternationalvisitorstoArizona

areundoubtedlyunderrepresentedinthesample.SeeFigure1.

Figure1.OriginofvisitorstoFlagstaff



29.8%

57.0%

13.2%

ArizonaResidents Out‐of‐StateResidents Internati onalVi sitors

FlagstaffVisitorOrigins

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2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    14

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OriginofdomesticvisitorstoFlagstaff

ArizonadominatedallotherU.S.statesasthesourceofdomesticvisitorstoFlagstaff(34.2%).Other

statesthatsentlargenumbersofvisitorsincluded:California(14.3%),Texas(6.8%),Illinois(3.5%),and

Wisconsin(3.3%).ThissetofstatesistypicalofvisitorstoArizonagenerallyandisconsistentwithprior

originsdata

forFlagstaffvisitors.Inall,thetop10statesaccountfor74percentoftotaldomestic

visitors.Basedonthisdata,wecansaythatArizonaresidentsvisitFlagstaffatthesamerateasthe

statewideaverageof28percent.ForacompletelistoforiginbystateseeAppendix

G.

Table3.StatesoforiginofdomesticvisitorstoFlagstaff

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Count Percent(%)

Arizona 659 34.2%

California 275 14.3%

Texas 131 6.8%

Illinois 67 3.5%

Wisconsin 63 3.3%

Florida 52 2.7%

Colorado 49 2.5%

NewMexico 46 2.4%

Washington 41 2.1%

Michigan 41 2.1%

Top‐tenstatesoforigin 1,424 73.9%

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2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    15

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OriginofArizonavisitorstoFlagstaff

Amongin‐statevisitors,MaricopaCountyprovidednearlythree‐quartersofallin‐statevisitors(70.2%)

toFlagstaff,especiallythecommunitiesofPhoenix(18.4%),Scottsdale(8%)andGilbert(5.9%).Asmaller

cohortofvisitorscamefromPimaCounty(7.9%),specificallyTucson(4.7%).PrescottincentralArizona

contributedovertwopercent.These

top10citiesac countforthree‐fifthsofin‐statevisitors.Seethe

resultsinTable4;thetotallistofin‐stateoriginsisinAppendixH.

Table4.Top‐tenArizonacitiesoforiginofvisitorstoFlagstaff

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Count Percent(%)

Phoenix

118 18.4%

Scottsdale

51 8.0%

Gilbert

38 5.9%

Mesa

37 5.8%

Glendale

36 5.6%

Tucson

30 4.7%

Chandler

25 3.9%

Peoria

19 3.0%

SunCity

17 2.7%

Prescott

16 2.5%

Top‐TenCities

387 60.5%

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2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    16

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OriginofinternationalvisitorstoFlagstaff

Internationalvisitorsaccountedfor13.2percentofthesample(287visitors).Ca nada (29.3%)accounted

forthelargestpercentageofinternationalvisitorstoFlagstaff,followedbytheUnitedKingdomand

Scotland(14.3%).Togetherthesetwocountriesaccountfortwo‐fifthsofallinternationalvisitorsto

Flagstaff.Australia(7.3%)providedthenextlargest

visitorvolumefollowedbyFrance(6.3%).Itis

notablethatthesearepredominantlyEnglish‐speakingcountries.Whiletheseareverytypicalvisitor

originsforArizonatourismgenerally,itshouldbestatedthatitwasbeyondthescopeandcostofthis

surveytotranslatethesurveyinstrumentintoalllanguages.

Thissamplerepresentsanundercountof

totalinternationalvisitorstoFlagstaff,however44countrieswerestillrepresentedinthesample.All

originsforinternationalvisitorsarelistedinTable5.

Table5.OriginofinternationalvisitorstoFlagstaff

Count Percent(%)

Canada 84 29.3%

UnitedKingdom/Scotland 41 14.3%

Australia 21 7.3%

France 18 6.3%

Germany 17 5.9%

TheNetherlands 9 3.1%

Japan 8 2.8%

NewZealand 7 2.4%

Denmark 7 2.4%

Spain 6 2.1%

China 6 2.1%

Brazil 6 2.1%

Mexico 6 2.1%

Belgium 4 1.4%

Taiwan 3 1.0%

Singapore 3 1.0%

Philippines 3 1.0%

Italy 4 1.4%

Switzerland 2 0.7%

Sweden 2 0.7%

RussianFederation 2 0.7%

PuertoRico 2 0.7%

Hungary 2 0.7%

Count Percent(%)

CzechRepublic 2 0.7%

Chile 2 0.7%

Argentina 2 0.7%

Zimbabwe 1 0.3%

Vietnam 1 0.3%

TrinidadAndTobago 1 0.3%

Spain 1 0.3%

SouthKorea 1 0.3%

SolomonIslands 1 0.3%

Slovakia 1 0.3%

Panama 1 0.3%

Poland 1 0.3%

Palestine 1 0.3%

Lebanon 1 0.3%

Turkey 1 0.3%

Ireland 1 0.3%

Indonesia 1 0.3%

India 1 0.3%

Guatemala 1 0.3%

Finland 1 0.3%

Austria 1 0.3%

Total 287 100.0%

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2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    17

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IsthisyourfirsttriptoFlagstaff?

Thesamplewasalmostequallysplitbyfirst‐timevisitors(51%)andrepeatvisitors(49%).Afollow‐up

questionaskedrepeatvisitorshowmanytimestheyhadvisitedFlagstaffinthepastyear;theaverage

wasnearlyfour(3.9)visitsduringthattime,andthemedianwastwo.In‐statevisitors

returnattwicethe

rate(81%)ofout‐of‐statevisitors(38%)andhavevisitedanaverageof4.5timesinthelastyear.The

local,in‐statemarketreturnstoFlagstafftoengageinoutdoorrecreation,specialevents,winter

activitiesorclimaterelieftoescapetheheatofsouthern

deserts.SeeTable6.

Table6.IsthisyourfirsttriptoFlagstaff?

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Count Percent(%)

Yes 1,171 51.0%

No 1,123 49.0%

Total 2,294 100.0%

 Mean Median

Ifno,howmanytimeshaveyou

visitedinthepastyear?



3.9



2.0

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Whoistravelingwithyouonthistrip?

WhatwasthecompositionofvisitorpartiestoFlagstaff?Thosetravelingasfamilygroupsaccountedfor

morethanhalfofvisitorparties(55%),followedbythosetravelinginpartiesoffa milyandfriends

(19.8%).Asmallercohorttraveledwithfriendsonly(12.1%),ortraveledalone(8.1%).Theremainder

traveledwithan

organizedgroup(2.8%)orbusinessassociates(2.1%).SeeTable7.

Table7.Whoistravelingwithyouonthistrip?

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Count Percent(%)

FamilyOnly 1,204 55.0%

FamilyandFriends 434 19.8%

FriendsOnly 264 12.1%

Nobody,travellingalone 177 8.1%

OrganizedGroup 62 2.8%

BusinessAssociates 47 2.1%

Total 2,188 100.0%

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2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    18

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Howmanypeoplearetravelingwithyouonthistrip?

TheaveragevisitorpartytoFlagstaffconsistedofthree(3.2)people,whilethemedianpartysizewas

twopersons.Largevisitorpartiesofmorethanninepeopleaccountedfor2%ofthesample.Theselarge

partieswereallassociatedwithgroupsatFlagstaffExtreme,inwhichtheaveragepartysizewas

9

persons.Childrenwerefoundin27.7percentofallvisitorparties;thosewithchildrenintheparty

averaged3.7children(medianoftwochildren).

Theaveragenumbersofmen,women,andchildrenineachpartywere1.6,1.7and3.7,respectively;the

mediannumberofmenandwomenwere

oneeach,whilenumberofchildrenhadamedianoftwo.See

Table8.

Table8.Howmanypeoplearetravelingwithyouonthistrip?



Mean Median

Numberofwomen 1.7 1.0

Numberofmen 1.6 1.0

Numberofchildrenunder18yearsofage 3.7 2.0

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Figure2.PartyComposition

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2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    19

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HowlongdoyouplantospendinFlagstaff?

Basedonthesample,nearlythree‐fourthsofvisitorstoFlagstaff(74.4%)wereovernightvisitors,while

25.6%weredayvisitors.Onaverage,overnightvisitorsspentthreedays(3.0)inFlagstaff,slightlyless

thantheaverageovernightlength‐of‐stayforArizonavisitorsgenerallyof3.6daysin2017(Source:

ArizonaOffice

ofTourism,ArizonaVisitorProfile2017,LongwoodsInternational).Sincetheremaybea

concernofbiasinthesampletowardsovernightvisitors,asimilaranalysiswasrun,removingvisitors

whostayedinhotels/motelsfromthesample,todetermineiftheratioofovernighttodayvisitorsis

different.The

analysisshowsthatwhenrespondentssurveyedathotels/motelsareremovedthatthe

dayvisitorratioincreasesby12percent(37.6%)comparedtotheoverallsample(25.6%).Itappears

fromthedatathatdayvisitorsmaybeunderrepresentedinthetotalsample.SeeTable9.

Table9.Visitorbreakdown–dayorovernightvisitors



OverallSample Non‐lodgingSiteSample



Count Percent(%) Count Percent(%)

OvernightVisitors 1,748 74.4% 865 62.4%

DayVisitors 601 25.6% 521 37.6%

Total 2,349 100.0% 1,386 100.0%

WhattypeoftransportationdidyouusetovisitFlagstaff?

Thevastmajorityofvisitorsarrivedbyautomobile,eitherinprivatevehicles(57.4%),orinrentalcars

(27%),followedbyRV/campers(3.6%)andairservice(3.4%).Verysmallpercentagesofrespondents

usedothertypesoftransport.Seefindings inTable10.

Table10.WhattypeoftransportationdidyouusetovisitFlagstaff?



Count Percent(%)

Privateauto 1,323 57.4%

Rentalcar 623 27.0%

RV/camper 83 3.6%

Airservice 78 3.4%

Tourbus 64 2.8%

Other 46 2.0%

Shuttlecompany/Greyhoundbus 41 1.8%

Train/Amtrak 36 1.6%

Motorcycle 10 0.4%

Total 2,304 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    20



Ifyourentedacar,wheredidyoupickitup?

Morethanaquarter(27.0%)ofvisitorsarrivedinFlagstaffbyrentalcar.Thefly‐drivemarketisvery

importanttotourismdestinationsinthestateandtoFlagstaff.Wherevisitorspickeduptheirrentalcars

isalsoimportantasitprovidesinformationaboutwherevisitorsarriveinthestatebefore

visiting

Flagstaffandotherattractions.Respondentswroteinthelocationwheretheypickeduptheirrental

cars.Whentheresponseswereanalyzed,thelargestcohort(44%)ofvisitorspickeduptheirrentals

eitherinPhoenix(23.3%)oratSkyHarborInternationalAirport(20.7%).Othercommunitiesthatserve

asentrypoints

forFlagstaffandregionalvisitorsareLasVegas,NevadaandFlagstaff’sownPulliam

Airport.Thetoptenrentalspotsaccountfor84%ofallrentalcarvisitorstoFlagstaff.Seefindingsfor

thisquestioninTable11andallrentallocationsinAppendixF.

Table11.Wheredidyoupickupyourrentalcar?

Count Percent(%)

Phoenix 145 23.3%

PhoenixSkyHarborInternationalAirport 129 20.7%

LasVegas,NV 77 12.4%

FlagstaffPulliamAirport 73 11.7%

LosAngelesInternationalAirport(LAX) 37 5.9%

SanFrancisco,CA 21 3.4%

Tucson 18 2.9%

MesaGatewayAirport 11 1.8%

Houston,TX 6 1.0%

SaltLakeCity,UT 4 0.6%

Total‐TopTenLocations 521 83.6%



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    21



WhatistheprimarypurposeofyourcurrenttriptoFlagstaff?

Asizablemajorityofallvisitors(71.8%)cametoFlagstaffforvacationorleisurepurposes.After

vacation/leisure,thenextmostimportantactivitywasjustpassingthroughthetownonthewayto

somewhereelse(12.7%).Lessthanone‐tenthofvisitorscameforotherpurposes(8.9%),whichwere

notenumerated.Remaining

trippurposesincludedbusinessorconferencevisits(5.5%),whichincluded

visitstoNAU,FlagstaffExtreme,W.L.Goreandschoolfieldtrips.Finally,asmallpercentageof

respondents(1.0%)indicatedthattheywerestayinginasecondhomeorresidenceinFlagstaff.See

Table12.

Table12.WhatistheprimarypurposeofyourcurrentvisittoFlagstaff?



Count Percent(%)

Vacation/Leisure 1,651 71.8%

Justpassingthrough 292 12.7%

Other 205 8.9%

Business/Conference 127 5.5%

Visitsecondhome 24 1.0%

Total 2,299 100.0%



Visitorswhoindicatedtheywerevisitingforbusinessorconferences,wereaskedtowriteinthespecific

businessorconferencemeeting.ThelistinTable13comprisesthemostcommonresponses.All

responsestothisquestionarefoundinAppendixE.





2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    22



Table13.BusinessorConferencename



Count Percent(%)

GeologicalSocietyOf

AmericaConference

20 8.3%

WLGore 5 2.1%

NAU/TrustLawConference 5 2.1%

Construction 2 0.8%

Sales 2 0.8%

Work 2 0.8%

Interview 2 0.8%

OverlandExpoWest'18 1 0.4%

WildlandWorker 1 0.4%

TruckRecovery 1 0.4%

RushPeterbilt 1 0.4%

GrandCanyonRailroad 1 0.4%

BNSFRailway 1 0.4%

GoreMedical 1 0.4%

Medical 1 0.4%

FlagstaffMedicalCenter 1 0.4%

PartTimePhysician 1 0.4%

CareerSupportOncology 1 0.4%

NewDiamondAndNano

CarbonConference

1 0.4%

2017DNRSummit

Conference

1 0.4%

Count Percent(%)

Construction/Engineering 1 0.4%

BillElectric 1 0.4%

PeabodyTransfer 1 0.4%

Peabody 1 0.4%

Discover 1 0.4%

Auditor 1 0.4%

MD&A 1 0.4%

Operations/Production 1 0.4%

AstronomicalObservation 1 0.4%

ThesisResearch 1 0.4%

USFSTruck 1 0.4%

NonProfit 1 0.4%

Fiduciary 1 0.4%

InsightInterns 1 0.4%

LegacyBeverage 1 0.4%

TelevisionShow 1 0.4%

BeerBusiness 1 0.4%

WorkDone 1 0.4%

Work(Other) 1 0.4%

TotalBusinessand

ConferenceResponses

70 28.9%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    23



IsFlagstafftheprimarydestinationofyourtrip?

Halfofrespondents(50.1%)indicatedthatFlagstaffwasthemaindestinationoftheirtrip.The

remainder(49.9%)saidthevisittoFlagstaffwasnottheirprimarydestination.SeeTable14.

Table14.IsFlagstafftheprimarydestinationofyourtrip?

Count Percent(%)

Yourmaindestination 1,142

50.1%

Onestoponalongertrip 1,136

49.9%

Total 2,278 100.0%



Ifnot,whatlocationistheprimarydestinationofyourtrip?

GrandCanyonNationalPark(30.6%)wasthemaindestinationofthe50percentofvisitorsforwhom

Flagstaffwasnottheirprimarydestination.TheGrandCanyonasaprimarydestinationwasfollowedby

thePhoenixmetroarea(14%)andSedona(11.4%).Respondentswithnoparticulardestination,suchas

thosetakinga

roadtrip,accountedfor7.3percent ofthesample.SeeTable15forthetoptenprimary

destinationsotherthanFlagstaff;thecompletelistisinAppendixD.

Table15.Ifnot,whatlocationistheprimarydestinationofyourtrip?



Count Percent(%)

GrandCanyonNationalPark 342 30.6%

PhoenixMetro 156 14.0%

Sedona 127 11.4%

Noparticulardestination

(roadtrip/justtraveling)

81 7.3%

California(excludingL.A.) 73 6.5%

Utah 41 3.7%

NationalParks

(excludingtheGrandCanyon)

40 3.6%

Arizona(General) 39 3.5%

LosAngeles,CA 32 2.9%

LasVegas,NV 29 2.6%

Total‐TopTenLocations 960 86.1%



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    24



IfyouarestayinginFlagstaff,whattypeoflodgingareyouusing?

Thevastmajorityofvisitors(78.8%)stayedineitherahoteloramotelw hileinFlagstaff,apositive

findingthatreflectstheappealofFlagstaff’slodgingsector.Muchsmallerpercentagesstayedin

Airbnb/VRBOhomes(8.6%),campgrounds/RVparks(6.7%),thehomesoffriendsorfamily(5.7%),

secondhomes(2.5%)andbed

&breakfasts(2.0%).SeeTable16.

Table16.IfyouarestayinginFlagstaff,whattypeoflodgingareyouusing?



Count Percent(%)

HotelorMotel 1,465 78.8%

Airbnb‐VRBO 160 8.6%

Campground‐RVPark 124 6.7%

HomeofFamily‐Friends 105 5.7%

SecondHome 46 2.5%

Bed&Breakfast 38 2.0%

Doesnotaddupto100%becauseofmultipleresponses.



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    25



ImportanceofattractionsinyourdecisiontovisittheFlagstaffarea

VisitorscompletingthesurveywereaskedabouttheimportanceofseveraliconicNorthernArizonaand

Flagstaffattractionstotheirvisit.Theattractionsincludedwere:visitingGrandCanyonNatio nalPark,

visitingthePeaks/Snowbowlskiarea,experiencingFlagstaff’smuseumsandobservatories,havinga

Route66experience,visitingforclimaterelief(coolsummers),experiencing

Flagstaff’sfoodculture,

experiencingFlagstaff’sAleTrail/beerculture,havingawintersnowexperience,andhiking/mountain

bikingorrecreatingonthenationalforest.SeeTable17.

Table17.ImportanceofattractionsinyourdecisiontovisittheFlagstaffarea

Mostdefinitely

notareason

Nota

reason Neither

Somewhat

ofareason

Mostdefinitely

areason Mean

TovisitGrandCanyonNationalPark 12.6% 20.7% 8.1% 11.6% 46.9% 3.6

ToexperienceFlagstaff’smuseums

andobservatories

13.8% 22.6% 15.3% 28.4% 19.9% 3.2

TohaveaRoute66experience 15.4% 23.2% 17.3% 24.7% 19.4% 3.1

Tohike/mountainbike/recreateon

thenationalforest

17.9% 23.9% 17.5% 20.4% 20.3% 3.0

ToexperienceFlagstaff’sfoodculture 16.1% 27.2% 22.1% 24.1% 10.5% 2.9

Togetclimaterelief(coolsummers) 20.9% 26.6% 19.2% 16.5% 16.7% 2.8

ToexperienceFlagstaff’sAleTrail/

beerculture

25.5% 30.7% 21.8% 13.4% 8.5% 2.5

TovisitthePeaks/Snowbowl 26.2% 37.2% 18.0% 9.6% 9.0% 2.4

Tohaveawintersnowexperience 34.7% 31.5% 17.3% 7.0% 9.5% 2.3

1=MostDefinitelyNotaReason

5=MostDefinitelyaReason



VisitingGrandCanyonNationalPark,meanscore3.6,waseithersomewhatortheprimaryreasonfor

visitingtheFlagstaffareafor58.5percentofallrespondents.Visitingtheparkwasaprimaryreasonfor

visitorsinspring(62.7%)andsummer(60.5%).ExperiencingFlagstaff’smuseumsandobservatories

werethenextmostimportant

reasonforvisitingtheFlagstaffarea,meanscore3.2.Visitingmuseums

andobservatorieswasaprimaryactivityinthesummerfor54.7percentofrespondents.

HavingaRoute66experience,meanscore3.1wasthenextmostimportantreasonforvisitingthe

Flagstaffarea,withthelargestnumberofvisitors

(49.6%)visitinginsummer.Hiking/mountain

biking/recreatingonthenationalforestlandsaroundFlagstaffhadthefourthhighestmeanscoreof3.0,

with42.9percentrecreatinginthefall.ThenextmostimportantreasonwastoexperienceFlagstaff’s

foodculture,withameanscoreof2.9andthemajorityofrespondentscoming

totheareaforthefood

cultureinsummer(37.7%).Climaterelief,wasmostimportantto41.7percentofresponden ts inthe

summer,withameanscoreof2.8.

ThelastthreeattractionsfortheFlagstaffareahadlowermeanscores,andhadtheirgreatestactivity

levelsinwinter.Experiencing

Flagstaff’sAleTrailandbeerculturescoredlower,2.5,with24.7percent

ofrespondentsratingitimportantinwinter.TheAleTrailwasfollowedbyvisitingthePeaks/Snowbowl

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    26



whichscored2.4andwasconsideredmostimportantinfallandwinter,21.5%respectively.Finally

havingawintersnowexperience,meanscore2.3wasconsideredmostimportantinwinterwith31.5%

consideringitareasonforvisitingtheFlagstaffarea.VisitorstotheFlagstaffareahaveastrongseasonal

component

andseasonaldifferencesarefoundinAppendixC,SeasonalComparison.



AttractionsandActivitiesyouparticipatedinwhileonyourvisittoFlagstaff

VisitorstoFlagstaffwereaskedabouttheattractionstheyvisitedandtheactivitiestheyparticipatedin

duringtheirvisit.Toassistthevisitorandforeaseofanalysis,theseFlagstaffattractionsandactivities

weregroupedintofourdistinctcategories:(1)LocalVenues,manyoftheseuniqueandwithintheCity

Flagstaff;(2)LocalAttractions,oractivitiesthattakeplaceatmuseums,etc.;(3)OutdoorAttractions,

activitiesthatincludehiking,biking,mountainbiking,etc.;and,(4)NationalParksandMonuments, 

specificallyNationalParkServiceadministeredsites.Thesearefurthergroupedintotwocategories

Amenities/InfrastructureandDestinationDrivers.CrouchandRitchie(1999)

deriveamodelofTourism

DestinationCompetitivenes sthatisdeterminedbythreemajorcomponents:“coreresourcesand

attractors”,“supportingfactorsandresources”,and“destinationmanagementfactors”.The“core

resourcesandattractors”includetheprimaryelementsofdestinationappeal.Itisthese“thatarethe

fundamentalreasonsthatprospectivevisitorschooseone

destinationoveranother”(Ritchie,1999).The

“supportingfactorsandresources”includedwithinthiscomponentofthemodelarelandscapeand

climate,cultureandhistory,activities,andspecialevents.Theattractionsandactivitiesthatcomprise

Flagstaff’sdestinationecosystemwillbeanalyzedintermsof“coreresourcesandattractors,”and

“supportingfactors

andresources,”whilethe“destinationmanagementfactors”iscomprisedofallthe

tourismserviceprovidersandisnotspecificallyanalyzedhere.

CoreResourcesandAttractions

GrandCanyonNationalParkisthemostpotentattractorfortheregion,receivingmorethan6million

annualvisitorsin2017.VisitorstoFlagstaffwhoalsogotoGrandCanyonNationalParkalsospendtime

intheregionenjoyingotheractivitieswhiletheyarehere.VisitorsforwhomGrandCanyonNational



Park(68.2%)isacoreattractionarealsoattractedbyFlagstaff’sHistoricDowntown(48%),Route66

nostalgia(46%),hikingorwalkingtrails(41%),visitingLowellObservatoryandotherna tional parkunits

aroundFlagstaff,includingSunsetCraterVolcano,WupatkiandWalnutCanyonNationalMonuments.

Thesevisitorsarelessinterestedinplaying

inthesnow,mountainorroadbiking,attendingaspecial

event,orfishinginarealakes.ThesevisitorsarebothArizonaresidentsandalsovisitorsfromArizona’s

maintouristmarketssuchasCaliforniaandTexas.

Route66nostalgia(34%)isalsoapopularattractionforFlagstaffvisitors.Flagstaffiswellpositioned

to

attractvisitorsinterestedinRoute66.FlagstaffbenefitsfromthepublicityoftheapproachingRoute66

centennial,thepotentialrestorationofsomeoftheroute66motelsintown,andevenalocalbrewery

themedafterthe“MotherRoad”.OtherimportantattractionsareLowellObservatory(28%)andthe

Museum

ofNorthernArizona(14%),alongwithSunsetCrater(18%),WalnutCanyon(17%)andWupatki

NationalMonuments(13%).Lesserattractionsareplayinginthesnow(8%)andRiordanMansionState

Park(6%).AcompletelistofthecoreattractorscanbefoundinTable18.



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    27



Table18.CoreattractorsfortheFlagstaffarea

CoreResourcesandAttractors Frequency Percent(%)

GrandCanyonNationalPark 1,603 68.2%

Route66nostalgia 804 34.2%

LowellObservatory 663 28.2%

SunsetCraterNationalMonument 414 17.6%

WalnutCanyonNationalMonument 395 16.8%

MuseumofNorthernArizona 338 14.4%

WupatkiNationalMonument 298 12.7%

Playinsnow 183 7.8%

RiordanMansionStatePark 148 6.3%



SupportingFactorsandResources

The“supportingfactorsandresources”oftheFlagstaffregioncanbeconsideredtobethebuilt

environment,aswellasthelandscapeandclimate,cultureandhistory,activities,andspecialeventsthat

visitorsattendinthearea.ThebuilttourismdestinationofFlagstaffisthehistoricdowntownwhichis

widelyvisited

(44%).Otherresourcesusedbyvisitorsarehikingandwalkingtrails(32%),Ziplining(an

activityatFlagstaffExtreme)(10%),NorthernArizonaUniversityandtheArizonaSnowbowl,9%

respectively.Nootheractivitiesattractmorethan8percentofpa rticipants. Thisisnottosayhowever,

thattheseactivitiesarenotimportant

astheyallprovidedepthtothetourismexperienceinFlagstaff.

ThecompletelistofsupportingresourcescanbefoundinTable19.Allresponsesforattendingspecial

eventsarefoundinAppendixI.

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    28



Table19.SupportingfactorsoftourismintheFlagstaffarea

SupportingFactorsandResources Frequency Percent(%)

HistoricDowntownFlagstaff 1,034 44.0%

Hikingorwalkingtrails 746 31.7%

Ziplining 223 9.5%

Anyotherattraction 224 9.5%

NorthernArizonaUniversity 218 9.3%

ArizonaSnowbowl 215 9.1%

Birdwatchingorwildlifeviewing 179 7.6%

Takingaguidedtour 173 7.4%

Attendingaspecialevent 168 7.1%

Visitingartgalleries 163 6.9%

CampingorRVstay 138 5.9%

TheArboretumatFlagstaff 122 5.2%

Mountainorroadbiking 115 4.9%

Fishingarealakes 74 3.1%



Respondentscouldwriteinotheractivitiesandthetop10ofthesearelistedinTable20.Visitstonearby

Sedona(12.7%)wasthemostpopulardestinationforvisitors.VisitstoSedonawerefollowedbytripsto

FlagstaffExtremeAdventure(6.9%),aropescourseinFortTuthillthatalsoservedas

asurveycollection

site,andlocalrestaurantsandbreweries(6.4%).ThiswascloselyfollowedbytripstoBearizona(5.5%),a

drive‐thruwildlifepreserveinWilliams,andMeteorCraterNationalLandmark(5.5%),locatedeastof

FlagstaffbetweenWinslowandFlagstaff.Nootheractivitiesaccountedformorethanfivepercentof

responses.SeeTable20;thecompletelistofotheractivitiesisinAppend ixJ.

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    29



Table20.Otheractivitiesorattractionsvisited



Count Percent(%)

Sedona 46 12.7%

FlagstaffExtremeAdventure 25 6.9%

Localrestaurants/breweries 23 6.4%

Bearizona 20 5.5%

MeteorCraterNationalLandmark 20 5.5%

Shopping 15 4.2%

PetrifiedForest 13 3.6%

AntelopeCanyon 7 1.9%

Trainwatching 6 1.7%

Golf 4 1.1%

Top10OtherActivities 179 49.5%



OverallhowsatisfiedareyouwithyourvisittoFlagstaff?

ThosecompletingthesurveywereverysatisfiedoverallwiththeirvisittoFlagstaff.Themeanoverall

satisfactionscorewas9.1outofapossible10andfullyhalf(49.8%)ratedFlagstaffat10.SeeTable21.

Table21.OverallhowsatisfiedareyouwithyourvisittoFlagstaff?



Low‐1 2 3 4 5 6 7 8 9 10‐High Mean

Overallsatisfactionwith

yourexperienceinFlagstaff



0.0%



0.0%



0.0%



0.3%



1.5%



1.3%



5.9%



18.7%



22.3%



49.8%



9.1

 1=Low

5=NeitherHighnorLow

10=High



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    30



Demographics



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    31



Ageofvisitors

TheaverageageofvisitorstoFlagstaffwas47years,withamedianageof48years,bothofwhichare

closetotheaverageageofArizonavisitorsgenerally,whichis45

years(Source:ArizonaOfficeof

Tourism,Arizona2017:RegionalVisitorsResearch,LongwoodsInternational ).Table22illustratesthe

ageofvisitorsrecodedintoranges,showingthatalmostonehalf(45.8%)ofthesurveysamplewas45

yearsofageoryounger,with32.6percentbetween46and65years.Aclearminority

(21.6%)was66

yearsorolder.SeeTable22.

Table22.AgerangesofFlagstaffvisitors

Count Percent(%)

35yearsandunder 633 31.4%

36‐45years 289 14.4%

46‐55years 324 16.1%

56‐65years 334 16.6%

66‐75years 333 16.6%

76yearsandolder 100 5.0%

Total 2,013 100.1%

Averagevisitorageinyears=47.3years



Genderofvisitors

Overall,thereweremoremalesinthesample(58.1%)thanfemales(41.9%).SeeTable23.

Table23.GenderofvisitorstoFlagstaff



Count Percent(%)

Male 1,272 58.1%

Female 916 41.9%

Total 2,188 100.0%



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    32



Didanysignificantdifferencesexistinvisitors’agebygender?Nosignificantdifferenceswerefound; on

average,males(average48years)wereslightlyolderthanfemales(averageage47years).SeeTable24.

Table24.AverageagesbygenderofFlagstaffvisitors



Mean

Male 48years

Female 47years



HouseholdIncome

VisitorstoFlagstaffhadanaverageannualhouseholdincome,derivedfrommid‐points,of$100,543,

whichishigherthanthestateaverageof$66,610fordomesticovernightvisitors(Source:ArizonaOffice

ofTourism,Arizona2017:RegionalVisitorResearch,LongwoodsInternational).Infact,twoofeveryfive

visitors(42%)hadhousehold

incomesinexcessof$100,000.SeeTable25.

Table25.Whatcategorybestdescribesyourannualhouseholdincomebeforetaxes?



Count Percent(%)

Lessthan$40,999 350 18.1%

$50,000to$74,999 412 21.3%

$75,000to$99,999 355 18.4%

$100,000to$124,999 292 15.1%

$125,000to$149,999 143 7.4%

$150,000to$174,999 124 6.4%

$175,000to$199,999 70 3.6%

$200,000orhigher 187 9.7%

Total 1,933 100.0%

AverageHouseholdIncomefrommid‐points$100,543



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    33



EconomicImpactofTourismonFlagstaffarea



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    34



Introduction

Inthe2017‐2018surveyofvisitorstotheFlagstaffarea,locatedinCoconinoCounty,nospecific

questionsonvisitorexpenditureswereasked.However,itisevidentfromtheimportantparttourism

playsintheFlagstaffeconomythatthesevisitorsspendmoneyintheregionaleconomy.Understanding

theregionaleconomicimpacts

ofvisitorscanillustratetheeconomicimportanceoftourismand

recreationalactivitiestoFlagstaff,andcanbecomparedtotheimpactsofotheractivities.Inorderto

calculatetheeconomicimpactofvisitorsontheFlagstaffandregionaleconomyaverageper‐person

expendituresfordomesticovernighttripsintheArizona

OfficeofTourism’s(AOT)NorthernRegion,

whichcomprisesCoconino,NavajoandApachecounties,areused.Thedataarefromnationaldata

sampleresearchcommissionedbyAOTfromLongwoodsInternational™andusedwithpermission.The

overnightexpendituresaresubstitutedforvisitorspendinginFlagstaffwhicharethenusedtoprovide

spendingtotals

forovernightvisitors.TheLongwoodsInternationaldata,however,doesnotprovideday

visitorexpenditures.Inordertoaccountfordayvisitorexpenditures,theanalysisusedthedayvisitor

expendituresfromthe2014‐2015studyadjustedforinflation(3.4%).

ExpendituresfromFlagstaffvisitorswereenteredintotheInput‐OutputmodelImpact

analysisfor

PLANing(IMPLAN)andeconomicimpactsandmultipliereffectswerecalculatedforCoconinoCounty,

Arizona.Economicimpactanalysis(EIA)measuresthedirectandextendedeffectsofexpenditures

relatedtoatouristactivitybydetailingindustry responseandmultipliereffectsonmanyregional

economicindicatorssuchasoutput,income,andemployment.



RegionalExpenditureResults

Fortheeconomicanalysis,eachsurveyrepresentsatravelparty.Toestimatethenumberofvisitorsto

theFlagstaffareaapopulationestimatewasdevelopedtouseinexpandingper‐partyexpenditurestoall

potentialvisitorstothearea.Itisestimatedthatapproximately5,455,480individualsvisitedthe

Flagstaffareain

2017‐2018(theperiodofthesurvey).Thisestimateisderivedfromattractionsvisitation

(nationalandstateparks),lodgingsupply(hotelsandtimeshareproperties)aswellasaverage

occupancyandprivateattractionentrancenumbers.Thispopulationestimateislikelytobean

underestimateofvisitationasitdoesnot

includetrafficcountdata.Theresearchers,however,preferto

erronthesideofconservativepopulationestimates.Onlyout‐of‐regionvisitorsareincludedinthis

analysis,anestimated3.5%ofthesamplewerefromCoconinoCountyandwereremovedfromthe

total.Therefore,5,264,539out‐of‐regionvisitorsareincluded

intheeconomicimpactanalysis.

VisitorstotheFlagstaffareaduringthestudyperiodcomprisebothdayvisitors,thoseintheareafor

lessthanoneday,andthosewhoarestayingovernight.ThemedianlengthofstayintheFlagstaffarea

was2.0nights,whichwasusedtoexpand

theper‐dayexpendituresestimatedinthesurvey.Fromthe

surveyweknowthatdayvisitorscomprise25.6percentofallFlagstaffvisitors,thistranslatesinto

1,347,722visitors,whileovernightvisitorsaccountfor74.3percentofthesamplewhichtranslatesto

3,916,817visitorsforatotalof5,264,539visitors.Directexpenditures

areestimatedforbothday

visitors(Table26)andforovernightvisitors(Table27).Expendituresforbothovernightanddayvisitors

aretotaledandusedasinputstotheI/Omodel‐Table28usedinthesubsequenteconomic

contributionanalysis.Themeanoraverageisusedinthisestimate.The

meanper‐personper‐daydirect

expenditureestimatesareincludedinTable26,below.Finallythevisitorpopulationestimateis

multipliedbyper‐personper‐dayexpendituresforthedirectexpenditure.

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    35

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Table26.EstimateofregionalexpendituresbydayvisitorstoFlagstaff



DayTrip

Per‐person

per‐daymean

expenditure

Percentage

with

expenditures

Population

Estimate

Direct

Expenditures

Lodging $0 0% 0 $0

RestaurantFood&Beverage $30 87% 1,175,213 $34,936,159

Recreation/Entertainment $14 71% 955,535 $13,832,322

Retail/Shopping $17 66% 889,496 $14,715,829

Transportation $23 80% 1,079,525 $25,070,505

Total $84 $88,554,816



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    36

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Per‐personper‐daymeanexpendituresaremultipliedbythemedianlengthofstay,2daysinthiscase,

sothatallexpendituresarecaptured.Thepopulationestimatesandthepercentageofthevisitor

populationwithexpenditu resismuchhigherthanthosefoundinthedayvisitorcalculations.SeeTable



27.

Table27.EstimateofregionalexpendituresbyovernightvisitorstoFlagstaff



OvernightTrip

Per‐person

per‐daymean

expenditure

Per‐person

per‐tripmean

expenditure

Percentage

with

expenditures

Population

Estimate

Direct

Expenditures

Lodging $74 $125 48% 1,864,405 $233,050,596

RestaurantFood&

Beverage

$51 $71 79% 3,109,952 $221,832,911

Recreation/Entertainment $14 $28 42% 1,633,313 $45,732,752

Retail/Shopping $17 $50 43% 1,695,982 $84,799,083

Transportation $28 $25 65% 2,542,014 $63,550,352

Total $184 $299 $648,965,694

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Finallytotaldirectexpendituresfordayandovernightvisitorsarecombinedandusedasinputstothe

IMPLANmodel.SeeTable28.

Table28.EstimateofregionalexpendituresbyallvisitorstoFlagstaff



DayTrip OvernightTrip TotalExpenditures

Lodging $0 $233,050,596 $233,050,596

RestaurantFood&Beverage $34,936,159 $221,832,911 $256,769,070

Recreation/Entertainment $13,832,322 $45,732,752 $59,565,074

Retail/Shopping $14,715,829 $84,799,083 $99,514,912

Transportation $25,070,505 $63,550,352 $88,620,857

Total $88,554,816 $648,965,694 $737,520,510

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    37



RegionalEconomicImpactAnalysisResults

Thetotalestimatednumberofout‐of‐regionvisitorstotheFlagstaffareainthestudyperiodwas

5,264,539visitors.Thesevisitorswereresponsibleforsome$737millionofexpendituresinCoconino

County,AZ,withanaverageregional(spendinginFlagstaffandCoconinoCounty)expenditureof$140

perparty.Expendituresrecorded

foreachindustrialcategorywereenteredintoIMPLAN’simpact

analysis.SeeAppendixBforanexplanationofinput‐outputanalysisandterms.

Table29showsthedirect,indire ct,andinducedeffectsofregionalexpendituresmadebynon‐local

visitors.

Table29.Impactandmultipliersof$737.5millionofregionalexpenditures

byFlagstaffareavisitors

ImpactType

Direct

Effect

Indirect

Effect

InducedEffect

TypeSAM

Multipliers

Total

Effect

TotalOutput $502,758,310 $82,462,990 $163,946,030 1.490 $749,167,330

TotalEmployment(FTEjobs) 8,207 676 1,358 1.248 10,241

TotalLaborIncome $245,119,252 $24,987,417 $51,609,562 1.312 $321,716,231

GDP $294,077,835 $44,134,461 $94,299,579 1.471 $432,511,875

State&LocalTaxes $45,390,926 $3,565,282 $10,206,865 $59,163,073

FederalTaxes $47,077,123 $5,614,593 $12,343,842 $65,035,558



Ifregionalexpendituresaresubstantial,increasedtaxrevenueswillbegenerated.Thesetaxrevenues

canalsobesubstantial,particularlyintourismandservice‐orientedindustries,whereadditionaltax

collectionsoccur.AsseeninTable29,visitorstotheFlagstaffareaspurredanadditional$59millionof

taxrevenueforCoconino

Countyandthestate.Muchofthismoneyisre‐investedintoinfrastructure

andcommunityneedsthatfurthersupporttourismandrecreationindustries.

ThemajorityoftaxrevenuecomingfromtheFlagstaffareavisitorsistheresultofsalestaxpaidto

restaurants,hotels,andretailstores.Otherfeeandexcise

taxesarecommoninsectorssuchascar

rentalsandlodgingindustries.



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    38



Discussion/Recommendations

Flagstaffhaslongbeenatouristattraction,benefitingfromafavorabletransportlocation,mountain

sceneryandclimate.TourisminFlagstaffhasgrownovertheyearsandtransformedfroma

predominantlysummerdestinationtoafourseasondestinationattractingavarietyofvisitors.These

visitorsaremotivatedbyanumberofattractions

tovisitFlagstaffandthelocalarea.Thisdiscussionwill

examinetheprimaryattractionsandmotivationsforvisitorstotheFlagstaffarea.



VisitingGrandCanyonNationalParkisaprimaryreasonforvisitingtheFlagstaffarea forhalfofthe

visitors(58.5%)inthestudy.TheimportanceofGrandCanyon

NationalParkasamajorattraction

cannotbeoveremphasized;in2017theparkattracted6.3million visitors totheregion,a41percent

increaseinthedecade2007‐2017.Flagstaffiswellpositionedtocontinuetoserveasabaseforthe

growingnumberofvisitorsattractedbythepark.

Flagstaff

isalsowellpositionedfortheculturalvisitor,interestedinvisitingtheworld‐classmuseums

suchastheMuseumofNorthernArizona,worldfamousobservatoriessuchasLowellandtheNaval

ObservatoryandotherlocalmuseumsandattractionsliketheArboretum.Almosthalfofthe

respondents(48.3%)indicatedthatthe

museumsandobservatorieswereimportanttotheirvisittothe

Flagstaffarea.

America’s“MotherRoad,”thehistoricRoute66ofSteinbeck’scharactersandTVshowshasalways

attractedanichegroupoftourists.WiththeupcomingcentennialofRoute66in2026,visitorinterestis

growing.Flagstaffhasstrongtiesto

Route66andthehistorythatdrivesthemystiqueoftheroute. 

Morethantwo‐fifths(44.1%)ofvisitorsindicatedthatRoute66experienceswereimportantintheir

decisiontovisitFlagstaff.

Outdoorrecreationonthe1.856‐millionacreCoconinoNationalForesthaslongbeenanattractionfor

Flagstaff.Attracting

visitorsforactivitiessuchashiking,mountainbiking,andrecreatingarean

importantattractionforvisitors.

OvertheyearsFlagstaffhasstartedtodevelopauniquefoodculture,withman ynewrestaurants

attractingbothlocalsandnon‐locals.Athirdofvisitorsinthesurvey(34.6%)indicatedthatexperiencing

Flagstaff’sfood

culturewasintegraltotheirdecisiontovisit.Alsoofinteresttovisitorsisthegrowing

interestinFlagstaff’sbrewingscene.CurrentlyFlagstaf fhassevenbreweriesscatteredthroughoutthe

city,attractinglocalsandvisitors.

Flagstaff’smountainclimatehaslongbeenanattractionforvisitorswithvisitorsmakingthedecisionto

visitFlagstaffbasedonthemountainclimateandcoolersummertemperatures.Visitors arealso

attractedtoFlagstafftovisitthePeaks/Snowbowlandhavingwintersnowexperiencesarealso

importantattractionsforFlagstaff.

Flagstaffhasawell‐developedtourisminfrastructure,includingsufficienthotel,restaurantandcultural

amenitiesthatwillservevisitorsand

continuetoattractandencouragevisitorstostaylongerinthe

community.Thechallengeforthewholetourismcommunitywillbetoextendthetouristseasoninto

theshoulderseasons,fallandwinter.ItisrecommendedthatFlagstaffcontinuetoreachitstarget

marketsbutalsostarttodevelopmarketing

andproductdevelopmentnichestotheoutdoorrecreation

andfood/beersectorsofthecommunity.ItisrecommendedthatFlagstaffcontinuestomaintainlinksto

theNationalParksandMonumentsintheregion,especiallyGrandCanyonNationalPark.

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    39



Bibliography

G.I.Crouch,J.R.B.Ritchie.Tourism,competitiveness,andsocialprosperity.

JournalofBusinessResearch,44(1999),pp.137‐152

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    40



AppendixA:SurveyQuestionnaire

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    41



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    42



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    43



AppendixB:EconomicContributionMethods

Input‐Output(I‐O)modelsareanimportanttoolusedinassessingtheeconomicimpactsofspecific

activities.TheI‐Omodelincorporatestransactiontablestokeeptrackofinter‐industrysalesand

purchases,aswellasexogenoussectorsoffinaldemandsuchashouseholds,government,andforeign

trade.Thename,

“I‐OModel,”isaresultofeachindustrialsectorinthemodelbeingbothabuyeranda

sellerofinputsandoutputs.

TheI‐Omodelcanbeused toconducteconomicimpactanalysis.Economicimpactanalysisinvolves

applyingafinaldemandchangetotheeconomicI‐O

model,andthenanalyzingtheresultingchangesin

theeconomy(IMPLANAnalysisGuide,2013).Impactscanbeone‐timeimpacts,suchastheconstruction

ofanewfactory,ortheycanberecurringimpacts,suchasthearrivalofanewindustry.Often,the

impactanalysisisconcernedwithmultipliereffects,

ortheamountofmoneythatisre‐circulated

throughtheeconomyafteraninitialexpenditure.AllexpendituresareassumedtooccurinCoconino

County,specificallyintheFlagstaffarea.Visitorspurchase lodging,food,transportation,entertainment,

etc.,whilevisitingFlagstaffandthisrepresents“new”expe ndituresintheregion.Thisanalysis

doesnot

includerespondentswholiveinCoconinoCountyastheydonotrepresent“new”outputtotheregion

becauseitisassumedthatregionalresidentswouldhaveallocatedthoseexpenditurestoindustrial

sectorswithinthecountyanyway.

Direct,indirect,andinducedeffectsofvisitorexpenditureswerecalculatedfortheFlagstaff

area.The

directeffectsofexpenditurescapturetheamountofpurchasesmadebyparticipantsineachindustrial

category.Commoditypurchasescontributingtodirecteffectsneedtobemarginedtoeffectively

allocateeconomicimpacts.Forexample,manycommoditiesavailableinCoconinoCountywerenot

necessarilymanufacturedwithin thecounty(e.g.gasoline,

souvenirs,etc.).Bymarginingcommodities,

producerandpurchaserpricesareseparated.IMPLANusesregionalpurchasingcoefficients(RPCs)to

estimategrossregionaltradeflows(grossexportsandimports),andincorporatestheRPCsintothe

allocationofdirecteffectsattributabletothedefinedstudyarea.Aregionalpurchasingcoefficient

representstheproportionof

thetotaldemandsforagivencommoditythatissuppliedbytheregionto

itself(IMPLANAnalysisGuide,2013).

Indirecteffectsareameasureofeconomicactivityinotherindustrialsectorsthatisspurredbythe

directeffects.Forexample,Flagstaffareavisitorsprovidedaneconomicboosttolocalfood/beverage

andlodgingsectors(adirecteffect).Thesehotelsandrestaurantsrequireanumberofinputsfromother

industriessuchasutilities,bulkfoodandbeverageingredients,andequipment.Indirecteffectsarethe

increasedeconomicactivityintheseotherindustrialsectorscausedbyadditionalhotelandrestaurant

patrons.

Inducedeffectsarean

estimateofincreasedeconomicactivityresultingfromwagesandincome

attributedtothedirecteffects.Stayingwiththepreviousexample,aportionofwagesearnedby

workersinthefood/beverageandlodgingsectorsarethenlocallyre‐spentinotherindustrialsectors.

IMPLANusesPersonalConsumptionExpenditures(PCEs)tomodel

inducedeffects.PCEsprovide

estimatesofconsumerexpendituresongoodsandservicesbydifferentincomeclasses(IMPLAN

AnalysisGuide,2013).

TypeSAMmultipliersarepresentedforeachoftheeconomicimpactcategories.Directoutputinthe

modeldiffersfromdirectspendinginTable28becauseofleakage.TypeSAMmultipliers

aresimilarto

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    44



TypeIIImultipliersinthattheyrepresenttheratiooftotaleffectstodirecteffectsandincludeindirect

andinducedeffects.Theyarealsosimilarinincorporatingemployment‐basedPersonalConsumption

Expenditures(PCEs)tomodeloverallinducedeffects.IMPLAN’sTypeSAMmultipliersdifferfrom

traditionalmultipliersbecauseIMPLANusesall

socialaccountingmatrixinformationtogeneratea

modelthatcapturestheinter‐institutionaltransfers(IMPLANAnalysisGuide,2012).



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    45



AppendixC:SeasonalComparison

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    46



FlagstaffCVBVisitorStudy

SeasonalComparison

SurveysCollectedbyMonth



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

Count Count Count Count

September2017



54



October2017



190

November2017



160

December2017



144

January2018 122



February2018 191



March2018 218



April2018



268



May2018



264



June2018



257



July2018



281



August2018



203



Total 531 789 538 494

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

IsFlagstafftheprimarydestinationofyourtrip?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Yes 49.8% 45.0% 48.1% 61.2%

No 50.2% 55.0% 51.9% 38.8%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    47



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Howlongbeforevisitingdidyouplanthistrip?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Onemonthorless 42.2% 32.8% 34.8% 40.8%

2months 16.7% 16.3% 14.4% 14.3%

3‐5months 21.2% 26.7% 25.4% 22.1%

6‐12months 9.3% 14.4% 17.2% 13.1%

Morethan1yearinadvance 3.5% 3.6% 4.4% 3.2%

Didnotplananythingin

advance

7.0% 6.3% 3.8% 6.5%

Total 100.0% 100.0% 100.0% 100.0%

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

IsthisyourfirsttriptoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Yes 52.3% 54.4% 54.5% 40.4%

No 47.7% 45.6% 45.5% 59.6%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    48



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

IfthisisnotyourfirsttriptoFlagstaff,howmanytimeshaveyouvisitedinthelastyear?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

1 34.0% 33.0% 42.0% 28.3%

2 19.0% 21.9% 16.8% 24.7%

3 18.4% 15.8% 13.7% 12.1%

4 9.5% 4.2% 5.3% 8.1%

5 3.4% 6.0% 3.8% 5.1%

6 3.4% 2.8% 3.1% 4.0%

7 1.4%



0.8% 2.5%

8



2.3% 3.8% 1.0%

10 5.4% 4.7% 3.1% 5.6%

11 0.7% 0.5% 0.8% 0.5%

12 2.0% 0.9% 1.5% 3.5%

13



1.4%

14



1.9% 0.5%

15



0.5% 0.8% 1.0%

17

 

0.5%

18

 

0.8%

19

 

0.5%

20 2.7% 3.3% 3.8% 1.0%

21



0.5%

24

 

0.5%

25

 

0.5%

27



0.5%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    49



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

AveragenumberoftimesyouhavevisitedFlagstaffinthelastyear?



SurveyCalendarQuarters

Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

AverageTimes

Visited

AverageTimes

Visited

AverageTimes

Visited

AverageTimes

Visited

Ifnotyourfirstvisithowmanytimes

haveyouvisitedinthelastyear?

3.5 4.1 3.7 4.1

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

WhatistheprimarypurposeofyourcurrentvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Vacation/Leisure 77.0% 68.2% 75.4% 68.2%

Justpassingthrough 11.7% 13.1% 11.2% 14.9%

Other 8.4% 8.8% 8.1% 10.5%

Business/Conference 2.1% 8.7% 4.9% 4.6%

Visitsecondhome 0.8% 1.2% 0.4% 1.9%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    50



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

WhattypeoftransportationdidyouusetogettoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Privateauto 59.8% 52.2% 58.3% 62.4%

Rentalcar 24.6% 32.0% 26.9% 21.8%

RV/Camper 2.7% 5.0% 4.2% 1.7%

AirService 2.7% 3.5% 3.0% 4.4%

TourBus 5.7% 1.7% 2.1% 2.3%

Other 0.6% 2.7% 1.3% 3.1%

Shuttlecompany/GreyhoundBus 2.3% 1.8% 1.5% 1.5%

Train/Amtrak 1.6% 0.9% 2.5% 1.7%

Motorcycle 0.0% 0.4% 0.2% 1.2%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    51



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Ifyourentedacar,wheredidyoupickitup?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

PHOENIX 21.9% 27.3% 17.2% 19.0%

PHOENIXSKYHARBOR

INTERNATIONALAIRPORT

22.7% 21.3% 15.9% 21.9%

FLASTAFFPULLIAMAIRPORT 14.1% 3.2% 5.5% 17.1%

LASVEGAS 0.8% 4.7% 7.6% 9.5%

LOSANGELESINTERNATIONAL

AIRPORT(LAX)

3.9% 4.3% 7.6%

LASVEGAS,NV 9.4% 3.2% 2.8% 1.0%

SANFRANCISCO,CA 1.6% 3.2% 4.8% 3.8%

TUCSON 3.1% 1.2% 2.1% 2.9%

AIRPORT 3.2% 3.4%

LASVEGASINTERNATIONAL

AIRPORT

4.3% 

LOSANGELES 0.8% 0.7% 2.9%

LASVEGASAIRPORT 0.8% 1.6% 0.7%

HOUSTON,TX 0.8% 3.4%

CHANDLER 2.3% 2.1%

TUSCONAIRPORT 1.6% 1.2%



MESAGATEWAYAIRPORT 1.6% 1.4% 1.0%

FLAGSTAFF 0.8% 2.1%

SALTLAKECITY 2.8%

LOSANGELES,CA 3.1%



CHICAGO 1.6%



TEXAS 2.3%



SCOTTSDALE 0.4%



1.9%

PHOENIX,AZ 0.8% 0.7%

MESA 0.8%



1.0%

HERTZ 1.4% 1.0%

FLAGSTAFFPULLIAMAIRPORT 1.6%



1.0%

ALBUQURQUE,NM 1.4% 1.0%

WASHINGTON,DC 1.6%



UBER 0.8%



TAXI 0.8%



SUNCITY 0.8% 0.7%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    52



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Ifyourentedacar,wheredidyoupickitup?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

SANTABARBARA,CA 0.8%



SANDIEGO,CA 0.4%



1.0%

PHOENIX 0.4% 0.7%

OKLAHOMACITY 0.8%



DENVER,CO



1.9%

CHICAGO,IL



1.9%

BULLHEADCITY



1.9%

ALBUQUERQUE 0.8% 0.7%

ALABAMA 0.8%



YELLOWSTONE 0.7%

VISTA,CA 0.4%



VISALIA,CA(NEAROURHOME)



1.0%

VEGAS 0.7%

UHAUL



1.0%

TRUCK



1.0%

TEMPE/PHOENIX 0.4%



TEMPE 0.7%

TEMECULA,CA 0.4%



SEGUIN,TEXAS 0.7%

SCHOOLCAR 0.4%



SANDIEGO



1.0%

SANANTONIO,TX 0.4%



SALINAS,CA 0.7%

ROCKFORD,IL



1.0%

PROVO,UTAH 0.4%



PHOENIX,ARIZONA 0.4%



PHOENIXMESAGATEWAY

AIRPORT

0.7%

PHOENIX 0.4%



PENASCOLA,FL 0.8%



PALMSPRINGSAIRPORT 0.4%



PALMSPRINGS 0.4%



OTRTRUCKDRIVER 0.4%



OREM,UTAH 0.4%



OKLAHOMA 0.4%



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    53



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Ifyourentedacar,wheredidyoupickitup?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

NEWYORK



1.0%

NATIONALAIRPORT 0.8%



MOTORCYCLETODENVER



1.0%

MONTANA 0.7%

MEDFORD,OR 0.7%

MEDFORDOR 0.7%

MARTINEZ,CA 0.4%



LOSANGLES 0.4%



LONGBEACH,CA 0.7%

LASVEGAS 0.7%

INALASKA 0.4%



HUNTINGTONBEACH,CA



1.0%

HERTZINPHOENIX 0.8%



FOXLAXAIRPORT 0.4%



FLAGSTAFFLIMOUSINELLCBUS 0.8%



FLAGSTAFF 0.7%

ELPASOTX



1.0%

DOLLARPHX 0.4%



DENVERINTERNATIONAL

AIRPORT

0.4%



DENVERAIRPORT 0.4%



DALLAS,TX 0.8%



CONWAY,ARKANSAS 0.7%

CLARKSVILLETENNESSEE 0.7%

CHICAGO 0.4%



CHICAG0 0.4%



CHATTANOOGA,TN. 0.7%

CALIFORNIA 0.7%

BUDGET/AVISFLAGSTAFF 0.7%

BUDGETRENTACAR 0.7%

BUDGETATTHEAIRPORT 0.4%



BUDGET 0.4%



BOISEAIRPORT 0.4%



AUSTIN,TX 0.7%

ATLANTA,GA 0.8%



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    54



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Ifyourentedacar,wheredidyoupickitup?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

ATTHEAIRPORTINLASVEGAS

(HERTZ)

0.7%

ANTHEM 0.8%



ALLAMO 0.4%



ALAMO(SALTLAKECITY) 0.4%



ALAMASANFRANSISCO 0.4%



AIRPORTPHOENIX 0.7%

ABQAIRPORT 0.4%



Total 100.0% 100.0% 100.0% 100.0%

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

IsthistriptoFlagstaff....



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Adaytriponly 29.4% 26.3% 27.3% 18.6%

Anovernighttrip 70.6% 73.7% 72.7% 81.4%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    55



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Ifyouarestayingovernight,howlongareyoustaying?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

0 0.3%



0.6%

1 23.2% 27.0% 21.4% 31.1%

2 34.6% 28.1% 29.4% 31.1%

3 19.7% 15.0% 14.5% 20.6%

4 8.3% 12.1% 8.3% 6.1%

5 4.4% 6.1% 9.8% 2.8%

6 2.5% 3.1% 5.6% 3.6%

7 4.8% 4.3% 5.0% 2.2%

8 0.3% 0.4% 1.2%

9



0.4% 0.3% 0.3%

10 1.0% 1.2% 1.8% 0.8%

11



0.4% 0.3% 0.3%

12



0.4% 0.3% 0.3%

13 0.3%



0.3%

14 0.6% 1.0% 0.9% 0.6%

15



0.2%

17

 

0.3%

21



0.2%

25



0.2%

26

 

0.3%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    56



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Ifyouarestayingovernight,howlongareyoustaying?



SurveyCalendarQuarters

Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

AverageNights AverageNights AverageNights AverageNights

Ifstayingovernight,howmany

nightsareyoustaying?

2.8 3.1 3.4 2.6

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Ifyouarestayingovernight,howlongareyoustayingbytypeofaccommodation?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

AverageNights AverageNights AverageNights AverageNights

HotelorMotel 2.6 2.8 3.0 2.3

Bed&Breakfast 2.0 2.7 1.0 4.7

Airbnb‐VRBO 3.8 3.4 4.5 4.6

Campground‐RVPark 3.9 4.1 4.3 4.0

SecondHome 3.8 7.3 5.0 3.5

Homeoffamily‐friends 3.6 5.0 4.3 4.0

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Ifyouarestayingovernight,howlongareyoustayingbyprimarypurposeofcurrentvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

AverageNights AverageNights AverageNights AverageNights

Justpassingthrough 1.2 1.5 1.3 1.5

Visitsecondhome 2.0 5.7 4.5 3.2

Vacation/Leisure 3.0 3.1 3.4 2.7

Business/Conference 2.5 3.6 3.1 3.8

Other 3.1 4.2 5.6 3.0

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    57



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

HowmuchofareasondidtheseattractionsplayinyourdecisiontovisittheFlagstaffarea?



SurveyCalendarQuarters

Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

Mean Mean Mean Mean

TovisitGrandCanyon

NationalPark

3.6 3.7 3.6 3.3

TovisitthePeaks/Snowbowl 2.6 2.3 2.3 2.5

ToexperienceFlagstaffs

museumsandobservatories

3.2 3.1 3.3 3.0

TohaveaRoute66

experience

3.1 3.1 3.3 2.8

Togetclimaterelief

(coolsummers)

2.6 2.8 3.1 2.7

ToexperienceFlagstaff’s

foodculture

2.9 2.9 2.9 2.8

ToexperienceFlagstaff’sAle

Trail/beerculture

2.5 2.4 2.6 2.5

Tohaveawintersnow

experience

2.7 1.9 2.0 2.5

Tohike‐mountainbike‐

recreateontheNational

Forest

3.0 3.0 2.9 3.1

1=MostDefinitelyNot

5=MostDefinitelyaReason

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

IfstayingovernightinFlagstaff,whattypeoflodgingareyouusing?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

HotelorMotel 81.8% 79.0% 73.6% 81.0%

Airbnb‐VRBO 9.6% 6.6% 11.3% 8.0%

Campground‐RVPark 3.4% 8.6% 9.1% 4.6%

Homeoffamily‐friends 3.9% 6.9% 6.0% 5.1%

SecondHome 3.2% 1.9% 1.4% 3.6%

Bed&Breakfast 1.5% 2.6% 0.7% 3.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    58



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

StateoforiginforFlagstaffvisitors?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Arizona 36.9% 28.0% 30.4% 44.9%

California 9.5% 15.5% 14.5% 16.8%

Texas 12.4% 3.8% 8.7% 3.8%

Illinois 3.4% 4.4% 3.7% 1.9%

Wisconsin 5.1% 3.2% 3.7% 1.2%

Florida 1.7% 3.8% 3.7% 0.9%

Colorado 3.9% 2.4% 2.6% 1.4%

NewMexico 1.5% 1.9% 1.5% 5.0%

Washington 1.7% 2.2% 2.4% 2.1%

Michigan 1.9% 2.8% 1.7% 1.7%

NewYork 1.5% 2.5% 1.5% 1.4%

Nevada 1.0% 1.7% 1.7% 2.4%

Virginia 1.5% 1.1% 2.2% 1.7%

Ohio 1.5% 2.5% 0.9% 0.7%

Oklahoma 0.2% 1.6% 1.3% 1.2%

Pennsylvania 1.2% 1.6% 1.1% 0.0%

NewJersey 0.2% 0.8% 1.3% 1.9%

Oregon 0.2% 2.1% 0.9% 0.2%

Iowa 1.7% 0.6% 1.7% 0.0%

NorthCarolina 0.7% 1.4% 0.9% 0.7%

Tennessee 0.0% 1.4% 1.1% 0.9%

Georgia 0.5% 1.4% 1.3% 0.2%

Maryland 1.2% 0.9% 0.7% 0.7%

Massachusetts 0.2% 0.8% 1.3% 0.9%

Louisiana 1.0% 0.8% 1.1% 0.2%

Alabama 0.7% 0.9% 0.0% 1.4%

Utah 1.0% 1.3% 0.2% 0.2%

Nebraska 1.0% 1.1% 0.2% 0.5%

Kentucky 0.5% 0.3% 1.7% 0.2%

Indiana 0.5% 0.5% 1.5% 0.0%

Kansas 1.0% 0.8% 0.4% 0.0%

Delaware 1.5% 0.0% 0.7% 0.0%

Connecticut 0.0% 0.9% 0.2% 0.5%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    59



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

StateoforiginforFlagstaffvisitors?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Idaho 0.0% 0.8% 0.4% 0.2%

Arkansas 0.0% 0.6% 0.4% 0.5%

SouthCarolina 0.2% 0.3% 0.7% 0.5%

NewHampshire 0.2% 0.2% 0.4% 0.9%

Wyoming 0.0% 0.6% 0.2% 0.5%

WestVirginia 0.7% 0.2% 0.0% 0.7%

Hawaii 0.5% 0.2% 0.0% 0.5%

SouthDakota 0.0% 0.5% 0.0% 0.5%

Mississippi 0.5% 0.2% 0.2% 0.0%

Alaska 0.0% 0.3% 0.2% 0.0%

DistrictofColumbia 0.2% 0.3% 0.0% 0.0%

PuertoRico 0.2% 0.2% 0.2% 0.0%

Vermont 0.0% 0.3% 0.0% 0.0%

Maine 0.2% 0.0% 0.2% 0.0%

Montana 0.0% 0.2% 0.0% 0.0%

NorthDakota 0.2% 0.0% 0.0% 0.0%

APOCentral 0.0% 0.0% 0.2% 0.0%

RhodeIsland 0.2% 0.0% 0.0% 0.0%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    60



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

OriginofArizonavisitorsforFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

PHOENIX 24.3% 15.2% 19.7% 15.5%

SCOTTSDALE 6.6% 9.7% 4.4% 10.2%

GILBERT 5.3% 4.2% 5.8% 8.0%

MESA 5.9% 6.7% 5.1% 5.3%

GLENDALE 6.6% 6.1% 7.3% 3.2%

TUCSON 2.6% 2.4% 5.8% 7.5%

CHANDLER 2.0% 4.2% 2.9% 5.9%

PEORIA 1.3% 3.6% 5.8% 1.6%

SUNCITY 2.6% 0.6% 4.4% 3.2%

PRESCOTT 0.0% 5.5% 2.9% 1.6%

TEMPE 3.3% 0.6% 2.2% 3.2%

FLAGSTAFF 2.6% 1.2% 2.9% 1.6%

QUEENCREEK 0.0% 1.8% 0.0% 3.7%

COTTONWOOD 2.6% 0.0% 3.6% 0.5%

GUADALUPE 3.9% 0.0% 2.2% 0.0%

ANTHEM‐DESERTHILLS 0.7% 3.0% 1.5% 0.0%

PARADISEVALLEY 0.0% 0.0% 0.7% 3.2%

LAKEHAVASUCITY 1.3% 0.0% 0.7% 2.1%

CAVECREEK 2.0% 1.8% 0.0% 0.5%

PAYSON 1.3% 1.2% 0.0% 1.1%

OROVALLEY 0.7% 0.0% 2.9% 0.5%

SURPRISE 1.3% 1.2% 0.0% 0.5%

SADDLEBROOKE 1.3% 1.8% 0.0% 0.0%

NEWRIVER 1.3% 0.6% 0.7% 0.5%

KINGMAN 1.3% 1.8% 0.0% 0.0%

CAMPVERDE 0.0% 2.4% 0.7% 0.0%

BULLHEADCITY 0.0% 0.0% 0.0% 2.7%

BUCKEYE 2.0% 1.2% 0.0% 0.0%

TUBACITY 0.0% 1.2% 0.0% 1.1%

SUNLAKES 0.7% 0.0% 0.7% 1.1%

SEDONA 0.0% 1.2% 0.7% 0.5%

PRESCOTTVALLEY 0.0% 0.6% 2.2% 0.0%

LITCHFIELDPARK 0.7% 0.6% 0.7% 0.5%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    61



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

OriginofArizonavisitorsforFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

CORONADO 0.0% 0.6% 0.7% 1.1%

GOODYEAR 2.0% 0.0% 0.7% 0.0%

SUN 1.3% 0.0% 0.0% 0.5%

SHOWLOW 0.7% 1.2% 0.0% 0.0%

SECONDMESA 0.0% 0.6% 0.0% 1.1%

REDLAKE 0.7% 0.6% 0.0% 0.5%

GRANDCANYON 1.3% 0.0% 0.7% 0.0%

GOODYEAR 0.7% 0.6% 0.0% 0.5%

FRY 0.0% 1.2% 0.0% 0.5%

CASAGRANDE 0.0% 0.0% 0.7% 1.1%

CAREFREE 0.7% 0.6% 0.0% 0.5%

AVONDALE 2.0% 0.0% 0.0% 0.0%

AGUILA 0.7% 0.6% 0.7% 0.0%

YUMA 0.0% 0.0% 0.7% 0.5%

YOUNGTOWN 0.7% 0.0% 0.7% 0.0%

WADDELL 0.0% 0.6% 0.7% 0.0%

SAHUARITA 0.0% 0.0% 0.7% 0.5%

RINCON 0.0% 0.0% 0.7% 0.5%

MUNDSPARK 0.0% 0.6% 0.0% 0.5%

MISSION 0.0% 0.6% 0.7% 0.0%

LAVEEN 0.7% 0.0% 0.0% 0.5%

LAKESIDE 0.0% 0.6% 0.7% 0.0%

GREENVALLEY 0.0% 0.6% 0.7% 0.0%

GANADO 0.0% 0.6% 0.0% 0.5%

FORTLOWELL 0.0% 1.2% 0.0% 0.0%

ELOY‐TOLTEC 1.3% 0.0% 0.0% 0.0%

WILLIAMS 0.0% 0.0% 0.7% 0.0%

WHITERIVER 0.7% 0.0% 0.0% 0.0%

UNIVOFARIZONA 0.0% 0.6% 0.0% 0.0%

TONOPAH 0.0% 0.6% 0.0% 0.0%

TOLLESON 0.0% 0.0% 0.7% 0.0%

SPRINGERVILLE 0.0% 0.0% 0.0% 0.5%

SOUTHTUCSON 0.0% 0.0% 0.7% 0.0%

SONOITA 0.7% 0.0% 0.0% 0.0%

SHONTO 0.0% 0.0% 0.7% 0.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    62



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

OriginofArizonavisitorsforFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

POSTON 0.0% 0.0% 0.7% 0.0%

PINETOP 0.0% 0.6% 0.0% 0.0%

PALOVERDE 0.0% 0.6% 0.0% 0.0%

OVERGAARD 0.7% 0.0% 0.0% 0.0%

NAZLINI 0.0% 0.0% 0.0% 0.5%

MORENCI 0.0% 0.0% 0.0% 0.5%

MOHAVEVALLEY 0.0% 0.0% 0.0% 0.5%

MAYER 0.0% 0.6% 0.0% 0.0%

MARANA 0.0% 0.6% 0.0% 0.0%

LEUPP 0.0% 0.0% 0.0% 0.5%

KINO 0.0% 0.6% 0.0% 0.0%

KEARNY 0.0% 0.0% 0.0% 0.5%

KEAMSCANYON 0.0% 0.6% 0.0% 0.0%

KAYENTA 0.0% 0.0% 0.0% 0.5%

KAIBITO 0.0% 0.6% 0.0% 0.0%

HOTEVILLA 0.0% 0.0% 0.0% 0.5%

HEREFORD 0.0% 0.0% 0.0% 0.5%

GROOMCREEK 0.0% 0.6% 0.0% 0.0%

GREENEHAVEN 0.0% 0.6% 0.0% 0.0%

GLOBE 0.0% 0.6% 0.0% 0.0%

FLORENCE 0.7% 0.0% 0.0% 0.0%

DEWEY 0.7% 0.0% 0.0% 0.0%

CHINOVALLEY 0.0% 0.0% 0.0% 0.5%

CAMERON‐CEDARRIDGE 0.0% 0.6% 0.0% 0.0%

BLACKCANYONCITY‐ROCKSPRINGS 0.0% 0.6% 0.0% 0.0%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    63



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

OriginofinternationalvisitorsforFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

CANADA 47.6% 21.9% 20.4% 19.6%

UNITEDKINGDOM 14.3% 13.3% 11.1% 19.6%

AUSTRALIA 4.8% 12.4% 5.6% 2.2%

FRANCE 3.6% 9.5% 9.3% 0.0%

GERMANY 1.2% 4.8% 13.0% 8.7%

THENETHERLANDS 1.2% 3.8% 3.7% 4.3%

JAPAN 2.4% 1.0% 7.4% 2.2%

SPAIN 0.0% 4.8% 1.9% 2.2%

NEWZEALAND 2.4% 2.9% 0.0% 4.3%

DENMARK 0.0% 1.0% 9.3% 2.2%

MEXICO 2.4% 1.0% 0.0% 6.5%

CHINA 0.0% 3.8% 1.9% 2.2%

BRAZIL 2.4% 1.9% 1.9% 2.2%

BELGIUM 0.0% 1.9% 1.9% 2.2%

TAIWAN 1.2% 0.0% 1.9% 2.2%

SINGAPORE 2.4% 0.0% 0.0% 2.2%

PHILIPPINES 0.0% 2.9% 0.0% 0.0%

ITALY 0.0% 1.9% 0.0% 2.2%

HONGKONG 0.0% 1.0% 0.0% 4.3%

SWITZERLAND 0.0% 0.0% 1.9% 2.2%

SWEDEN 0.0% 1.0% 1.9% 0.0%

RUSSIANFEDERATION 1.2% 0.0% 1.9% 0.0%

PUERTORICO 1.2% 1.0% 0.0% 0.0%

HUNGARY 0.0% 0.0% 0.0% 4.3%

CZECHREPUBLIC 2.4% 0.0% 0.0% 0.0%

CHILE 2.4% 0.0% 0.0% 0.0%

ARGENTINA 0.0% 1.9% 0.0% 0.0%

ZIMBABWE 0.0% 0.0% 0.0% 2.2%

VIETNAM 0.0% 1.0% 0.0% 0.0%

TRINIDADANDTOBAGO 0.0% 1.0% 0.0% 0.0%

SOUTHKOREA 0.0% 1.0% 0.0% 0.0%

SOLOMONISLANDS 0.0% 0.0% 1.9% 0.0%

SLOVAKIA 0.0% 0.0% 1.9% 0.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    64



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

OriginofinternationalvisitorsforFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

PORTUGAL‐UNITED

KINGDOM

0.0% 0.0% 0.0% 2.2%

POLAND 0.0% 1.0% 0.0% 0.0%

PANAMA 0.0% 0.0% 1.9% 0.0%

PALESTINE 1.2% 0.0% 0.0% 0.0%

LEBANON 1.2% 0.0% 0.0% 0.0%

ITALY/TURKEY 1.2% 0.0% 0.0% 0.0%

IRELAND 1.2% 0.0% 0.0% 0.0%

INDONESIA 1.2% 0.0% 0.0% 0.0%

INDIA 0.0% 1.0% 0.0% 0.0%

GUATEMALA 1.2% 0.0% 0.0% 0.0%

FINLAND 0.0% 1.0% 0.0% 0.0%

AUSTRIA 0.0% 1.0% 0.0% 0.0%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    65



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

PleaseindicateyouroverallsatisfactionwithyourexperienceinFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

Overallsatisfactionwith

yourexperienceinFlagstaff

9.1 9.0 9.1 9.1

1=Notatallsatisfied

5=Neithersatisfiednordissatisfied

10=Totallysatisfied

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

AttendingaspecialeventinFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

NORTHPOLEEXPERIENCE 0.0% 0.0% 0.0% 36.7%

WEDDING 0.0% 12.2% 3.0% 6.1%

NAUGRADUATION 0.0% 10.2% 0.0% 8.2%

GSACONFERENCE 0.0% 18.4% 0.0% 0.0%

FLAGSTAFFEXTREME 6.3% 4.1% 3.0% 4.1%

CONFERENCE 0.0% 6.1% 3.0% 2.0%

POLAREXPRESS,WILLIAMS 0.0% 0.0% 0.0% 6.1%

OBSERVATORY 6.3% 0.0% 3.0% 2.0%

CHOCOLATETRAIL 18.8% 0.0% 0.0% 0.0%

WORK 0.0% 0.0% 0.0% 4.1%

SNOWBOWL80THANNIVERSARY 12.5% 0.0% 0.0% 0.0%

RODEO 0.0% 0.0% 6.1% 0.0%

REUNION 0.0% 2.0% 0.0% 2.0%

NEWYEARSEVECELEBRATION 6.3% 0.0% 0.0% 2.0%

GRADUATION 0.0% 4.1% 0.0% 0.0%

GEOCONFERENCE 0.0% 4.1% 0.0% 0.0%

FAMILYREUNION 0.0% 4.1% 0.0% 0.0%

ZIPLINE 0.0% 2.0% 0.0% 0.0%

WINTERFEST 6.3% 0.0% 0.0% 0.0%

TRAINDAY 0.0% 2.0% 0.0% 0.0%

SIGMAPI 0.0% 0.0% 0.0% 2.0%

SEMINARFEAST 0.0% 0.0% 0.0% 2.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    66



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

AttendingaspecialeventinFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

SCIENCEFEST 0.0% 0.0% 0.0% 2.0%

SCHOOLRETREAT 0.0% 0.0% 3.0% 0.0%

SCHOOLCONFERENCE 0.0% 2.0% 0.0% 0.0%

SAG 0.0% 2.0% 0.0% 0.0%

ROUTE66CLASSIC 0.0% 0.0% 3.0% 0.0%

REDWHITEBLUERAMERICALEGION 0.0% 0.0% 3.0% 0.0%

PUMPKINPATCH 0.0% 0.0% 0.0% 2.0%

PLAYONCLIMATECHANGE 0.0% 0.0% 3.0% 0.0%

PLAY 6.3% 0.0% 0.0% 0.0%

PARADE4THOFJULY 0.0% 0.0% 3.0% 0.0%

OVERLANDEXPO 0.0% 2.0% 0.0% 0.0%

ORPHEUMTHEATRE 6.3% 0.0% 0.0% 0.0%

OPENSTUDIOSSEDONA 0.0% 0.0% 0.0% 2.0%

OCTOBERFEST 0.0% 0.0% 0.0% 2.0%

NDNC 0.0% 0.0% 3.0% 0.0%

NAVAJOAUCTION 0.0% 2.0% 0.0% 0.0%

NAUORIENTATION 0.0% 0.0% 3.0% 0.0%

NAUFRATREUNION 0.0% 0.0% 0.0% 2.0%

NAUFAMILYWEEKEND 0.0% 0.0% 0.0% 2.0%

NAUBANDDAY 0.0% 0.0% 0.0% 2.0%

NAU 0.0% 0.0% 0.0% 2.0%

MUSIC 0.0% 0.0% 3.0% 0.0%

MEETING 0.0% 0.0% 3.0% 0.0%

MEETDANIELTIGER 0.0% 0.0% 3.0% 0.0%

MADEINTHESHADE 0.0% 2.0% 0.0% 0.0%

LLSBCHAMPION 0.0% 0.0% 3.0% 0.0%

HOUSE 0.0% 0.0% 0.0% 2.0%

HOPIFESTIVAL 0.0% 0.0% 3.0% 0.0%

HOCKEYCAMP 0.0% 0.0% 3.0% 0.0%

HIGHLANDGAMES 0.0% 0.0% 3.0% 0.0%

HERE 0.0% 0.0% 3.0% 0.0%

GROUPCAMP 0.0% 2.0% 0.0% 0.0%

GRANDCHILDSOCCER 0.0% 2.0% 0.0% 0.0%

GRADUATIONNAU 0.0% 2.0% 0.0% 0.0%

FLEAMARKET 0.0% 2.0% 0.0% 0.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    67



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

AttendingaspecialeventinFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

FARMERSMARKET 0.0% 2.0% 0.0% 0.0%

ESCAPESPACE 6.3% 0.0% 0.0% 0.0%

DIVECOMPETITIONATNAU 0.0% 2.0% 0.0% 0.0%

COMEDY 0.0% 0.0% 0.0% 2.0%

COLLEGETOURNAU 6.3% 0.0% 0.0% 0.0%

COLLEGEPROF.VISIT 0.0% 0.0% 3.0% 0.0%

CLIFFORDWHITETHEATRE 0.0% 0.0% 3.0% 0.0%

CENTERFORTHEARTS 0.0% 0.0% 3.0% 0.0%

CELTICFEST 0.0% 0.0% 3.0% 0.0%

CARCONVENTION 0.0% 0.0% 3.0% 0.0%

CARCLUB 0.0% 0.0% 3.0% 0.0%

BRIDALEXPO 6.3% 0.0% 0.0% 0.0%

BOBCATSBASKETBALLGAMENAU 6.3% 0.0% 0.0% 0.0%

BLUESANDBREW 0.0% 2.0% 0.0% 0.0%

BEER 0.0% 2.0% 0.0% 0.0%

AZBEERWEEK 6.3% 0.0% 0.0% 0.0%

ASBACONFERENCE 0.0% 2.0% 0.0% 0.0%

ARTWALK 0.0% 0.0% 3.0% 0.0%

ARTFAIR 0.0% 0.0% 3.0% 0.0%

ADVENTUREZIPLINEPARK 0.0% 0.0% 0.0% 2.0%

AA 0.0% 2.0% 0.0% 0.0%

9OTHBIRTHDAYCELEBRATION 0.0% 0.0% 3.0% 0.0%

4THOFJULYPARADE 0.0% 0.0% 3.0% 0.0%

4THOFJULYEVENTS 0.0% 0.0% 3.0% 0.0%

4THOFJULY 0.0% 0.0% 3.0% 0.0%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    68



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Otherattraction/activityyouparticipatedinduringyourvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

SEDONA 7.5% 6.5% 4.1% 4.8%

FLAGSTAFFEXTREMEADVENTURE 3.8% 6.5% 2.7% 9.5%

BEARIZONA 5.0% 4.1% 5.4% 7.1%

METEORCRATER 5.0% 1.6% 5.4% 4.8%

WORK 1.3% 0.8% 1.4% 3.6%

TRAVELINGTHROUGH 5.0% 0.0% 1.4% 0.0%

BREWERIES 1.3% 0.8% 2.7% 1.2%

PETRIFIEDFORESTNATIONAL

MONUMENT

2.5% 0.0% 2.7% 0.0%

GOLF 0.0% 2.4% 1.4% 0.0%

SEDONA,PETRIFIEDFOREST 1.3% 0.0% 2.7% 0.0%

POLAREXPRESS 0.0% 0.0% 0.0% 3.6%

PIONEERMUSEUM 2.5% 0.0% 1.4% 0.0%

NAU 0.0% 0.0% 1.4% 2.4%

VISITORSCENTER 1.3% 0.0% 1.4% 0.0%

VISITINGFRIENDS 1.3% 0.0% 0.0% 1.2%

VISITFRIENDS 0.0% 0.0% 1.4% 1.2%

TWINARROWS 1.3% 0.0% 1.4% 0.0%

SKIING 0.0% 1.6% 0.0% 0.0%

SEDONAANDWINSLOW 1.3% 0.0% 1.4% 0.0%

SANFRANCISCOPEAKS 1.3% 0.0% 1.4% 0.0%

RESTAURANTS 0.0% 1.6% 0.0% 0.0%

PASSTHROUGH 1.3% 0.0% 1.4% 0.0%

OAKCREEKCANYON 2.5% 0.0% 0.0% 0.0%

NORTHERNARIZONAUNIVERSITY 0.0% 1.6% 0.0% 0.0%

HIKING,GRANDCANYON 1.3% 0.0% 1.4% 0.0%

HERE 0.0% 0.8% 1.4% 0.0%

FLAGSTAFFMEDICALCENTER 0.0% 0.0% 0.0% 2.4%

FIELDTRIP 0.0% 1.6% 0.0% 0.0%

FAMILY 0.0% 0.0% 1.4% 1.2%

CAMERONTRADINGPOST 0.0% 0.8% 0.0% 1.2%

BUFFALOPARK 2.5% 0.0% 0.0% 0.0%

BREWPUBS 1.3% 0.0% 1.4% 0.0%

YARNSTORE 0.0% 0.8% 0.0% 0.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    69



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Otherattraction/activityyouparticipatedinduringyourvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

X‐TREME 0.0% 0.0% 1.4% 0.0%

WINSLOWMETEORCRATER 0.0% 0.0% 1.4% 0.0%

WENTTOTEXAS

OPURCHASEA

TRUCK

0.0% 0.0% 0.0% 1.2%

WEWANTEDTOGOTORIORDAN

MANSIONANDTHEARBORTEUMBUT

NOTOPEN.

1.3% 0.0% 0.0% 0.0%

VOLCANOTUBES 0.0% 0.0% 0.0% 1.2%

VISITINGSISTER 0.0% 0.0% 0.0% 1.2%

VISITINGMYDAUGHTER 1.3% 0.0% 0.0% 0.0%

VISITINGFAMILYINUTAHBUTWILL

RETURNANDSEEMOREOF

FLAGSTAFF.

0.0% 0.0% 0.0% 1.2%

VISITINGFAMILY 0.0% 0.0% 0.0% 1.2%

VISITINGDOWNTOWN,WALKING 0.0% 0.8% 0.0% 0.0%

VISITINGDAUGHTER 0.0% 0.0% 1.4% 0.0%

VISITINGANDSEEINGTHEAREA 0.0% 0.0% 1.4% 0.0%

VISITINGAMTRAKTRAINSTATIONFOR

BUSINESS

0.0% 0.0% 0.0% 1.2%

VISITINGAFRIEND 0.0% 0.0% 1.4% 0.0%

VISITEDSEDONA 1.3% 0.0% 0.0% 0.0%

VISITSEDONA 0.0% 0.0% 1.4% 0.0%

VISITRELATIVE 0.0% 0.8% 0.0% 0.0%

VISITFAMILY 0.0% 0.8% 0.0% 0.0%

URBANMARKETANDFARMERS

MARKET

0.0% 0.0% 1.4% 0.0%

UNIVERSITY 0.0% 0.8% 0.0% 0.0%

TUBACITY 0.0% 0.0% 0.0% 1.2%

TRAINWATCHINGWITHGRANDKIDS 1.3% 0.0% 0.0% 0.0%

TRAINWATCH 0.0% 0.0% 1.4% 0.0%

TRAINSTATION 0.0% 0.0% 1.4% 0.0%

TOUCHINGAHISTORICCHIMNEYON

PRIVATEPROPERTY

0.0% 0.8% 0.0% 0.0%

TOSEEMOUNTAINSFORFIRSTTIME 0.0% 0.8% 0.0% 0.0%

THRIFTSHOPS,BOOKSTORES 0.0% 0.8% 0.0% 0.0%

THEPLACE 0.0% 0.0% 1.4% 0.0%

SWIMMINGP00L 0.0% 0.0% 1.4% 0.0%

SWIMMINGATHOTELPOOL 0.0% 0.8% 0.0% 0.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    70



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Otherattraction/activityyouparticipatedinduringyourvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

SPRINGTRAINING‐PHOENIX 0.0% 0.0% 1.4% 0.0%

SPRINGTRAINING 1.3% 0.0% 0.0% 0.0%

SPAINSEDONA 0.0% 0.0% 0.0% 1.2%

SNOWBOWL 1.3% 0.0% 0.0% 0.0%

SLIDEROCK 0.0% 0.0% 0.0% 1.2%

SHOPPING‐RESALESHOPS 0.0% 0.8% 0.0% 0.0%

SHOPPING 0.0% 0.8% 0.0% 0.0%

SEEINGTHETRAINS 1.3% 0.0% 0.0% 0.0%

SEEINGTHECOUNTRY1MILEATA

TIME

0.0% 0.8% 0.0% 0.0%

SEEINGMYDEAN'SLISTKID 0.0% 0.8% 0.0% 0.0%

SEDONA/DAYTRIPSFROMPHOENIX 0.0% 0.8% 0.0% 0.0%

SEDONA,PAINTEDDESERT/PETRIFIED

FOREST

0.0% 0.0% 1.4% 0.0%

SEDONA,JEROME,VERDERAILROAD 0.0% 0.8% 0.0% 0.0%

SEDONA,ANTELOPECANYON,

BEARIZONA

0.0% 0.8% 0.0% 0.0%

SEDONATRAILS 0.0% 0.0% 0.0% 1.2%

SEDONAAZ 0.0% 0.0% 1.4% 0.0%

SEDONA‐REDROCKJEEPTOURS 0.0% 0.8% 0.0% 0.0%

SEDONA 0.0% 0.8% 0.0% 0.0%

RT66 0.0% 0.8% 0.0% 0.0%

ROUTE66PASSPORT 0.0% 0.0% 1.4% 0.0%

ROUTE66 1.3% 0.0% 0.0% 0.0%

ROPESCOURSE 0.0% 0.8% 0.0% 0.0%

ROCKCLIMBINGGYM 0.0% 0.8% 0.0% 0.0%

ROCKCLIMBING 0.0% 0.8% 0.0% 0.0%

ROADSIDEATTRACTIONS 0.0% 0.0% 1.4% 0.0%

RIORDANMANSION 0.0% 0.8% 0.0% 0.0%

RIMTORIMHIKE 0.0% 0.8% 0.0% 0.0%

REUNIONFESTIVITIES 0.0% 0.0% 0.0% 1.2%

RESALESHOPS 0.0% 0.8% 0.0% 0.0%

RELAXANDENJOYTHEWEATHER 0.0% 0.8% 0.0% 0.0%

REDROCKCOUNTY 1.3% 0.0% 0.0% 0.0%

REDROCK 0.0% 0.8% 0.0% 0.0%

REALESTATE 0.0% 0.0% 0.0% 1.2%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    71



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Otherattraction/activityyouparticipatedinduringyourvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

RAFTINGONTHECOLORADOR.INTHE

G.C.

0.0% 0.8% 0.0% 0.0%

RAFTINGCOLORADORIVER 0.0% 0.8% 0.0% 0.0%

RAFTINGANDANTELOPECANYON 0.0% 0.8% 0.0% 0.0%

POSSIBLEMOVE 0.0% 0.8% 0.0% 0.0%

PIONEERMUSEUM/METEORCRATER 1.3% 0.0% 0.0% 0.0%

PIONEERMUSEUMSEDONA 1.3% 0.0% 0.0% 0.0%

PINKJEEP 0.0% 0.0% 0.0% 1.2%

PHARMACYANDOTHERESSENTIAL

SHOPPING

0.0% 0.8% 0.0% 0.0%

PETRIFIEDFOREST/PAINTEDDESERT 0.0% 0.0% 0.0% 1.2%

PETRIFIEDFOREST,WUPATKINAT'L

MONUMENT,METEORCRATER

0.0% 0.0% 1.4% 0.0%

PETRIFIEDFOREST,METEORCRATER 0.0% 0.0% 0.0% 1.2%

PETRIFIEDFORESTNAVAJONATIONAL

MONUMENT

0.0% 0.0% 0.0% 1.2%

PETRIFIEDFOREST 0.0% 0.0% 1.4% 0.0%

PETIFIEDFOREST,SEDONAAREA,

GOLFING,MONTEZUMA'SCASTLEAND

WELL.

1.3% 0.0% 0.0% 0.0%

PEABODYCOALMINEATBLACKMESA 0.0% 0.8% 0.0% 0.0%

PAYFORPARKINGKIOSKWERE

CONFUSING

0.0% 0.0% 0.0% 1.2%

PASSINGTHROUGHONOURWAY

HOMEFROMCOLORADO

0.0% 0.0% 0.0% 1.2%

PASSINGTHROUGH‐BUTLOVED

BLACKBARTS

0.0% 0.8% 0.0% 0.0%

PASSINGTHROUGH 0.0% 0.8% 0.0% 0.0%

PAINTEDDESERT,PETRIFIEDFOREST

NATIONALPARK

1.3% 0.0% 0.0% 0.0%

PAINTEDDESERT,PETFOREST 0.0% 0.0% 1.4% 0.0%

PAINTEDDESERTNATIONAL

MONUMENT,PETRIFIEDFOREST

NATIONALPARK

0.0% 0.0% 1.4% 0.0%

ORPHEUM 0.0% 0.0% 1.4% 0.0%

ONTHEWAYSTOPPEDAT

PREHISTORICFOREST

1.3% 0.0% 0.0% 0.0%

OATMAN/BURROS! 0.0% 0.8% 0.0% 0.0%

OAKCANYON 0.0% 0.0% 1.4% 0.0%

NORTHLANDPOLAREXPRESS 0.0% 0.0% 0.0% 1.2%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    72



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Otherattraction/activityyouparticipatedinduringyourvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

NORTHPOLEEXPERIENCE 0.0% 0.0% 0.0% 1.2%

NORTHARIZONAMUSEUMAWESOME 0.0% 0.0% 0.0% 1.2%

NONE,NOTENOUGHTIME 0.0% 0.8% 0.0% 0.0%

NAVAJONATION 1.3% 0.0% 0.0% 0.0%

MOVIES,SHOPPING,BREWERY,

BARNES&NOBLE

0.0% 0.8% 0.0% 0.0%

MONTEZUMAMONUMENTS 1.3% 0.0% 0.0% 0.0%

MONTEZUMACASTLE 1.3% 0.0% 0.0% 0.0%

MONTAZUMACASTLENATIONAL

MONUMENT,SEDONA,PETRIFIED

FOREST

1.3% 0.0% 0.0% 0.0%

METEORCRATER,SEDONA 0.0% 0.0% 1.4% 0.0%

METEORCRATER,PETRIFIEDFOREST 1.3% 0.0% 0.0% 0.0%

METEORCRATER/PETRIFIEDFOREST 0.0% 0.8% 0.0% 0.0%

MEETINGWITHCOLLEAGUESTOPLAN

RESEARCH

0.0% 0.8% 0.0% 0.0%

MEETING&PICKINGUPDAUGHTERAT

AMTRAKSTATION

0.0% 0.0% 0.0% 1.2%

LOVEBEINGHEREITISBEAUTIFUL

ANDFRIENDLY

1.3% 0.0% 0.0% 0.0%

LOTSOFRESTAURANTS 0.0% 0.8% 0.0% 0.0%

LOOKINGAROUND 0.0% 0.0% 0.0% 1.2%

LOCKETTMEADOWFALLCOLORS 0.0% 0.0% 0.0% 1.2%

LOCALRESTAURANTANDDOUBLE

TREE

1.3% 0.0% 0.0% 0.0%

LOCALBUSINESSES 0.0% 0.8% 0.0% 0.0%

LOCALBREWERY 1.3% 0.0% 0.0% 0.0%

LOCALBREWERIES 0.0% 0.8% 0.0% 0.0%

LOCALBARS,LIVEMUSIC,ATV

SEDONA

0.0% 0.0% 0.0% 1.2%

LITTLEAMERICAHOTELERESORT 0.0% 0.8% 0.0% 0.0%

LAVACAVES 1.3% 0.0% 0.0% 0.0%

LAKEPOWELL,ANTELOPECANYON 0.0% 0.8% 0.0% 0.0%

LAPOSADAHOTEL 0.0% 0.8% 0.0% 0.0%

KICKSTANDKAFE 0.0% 0.0% 0.0% 1.2%

KENDRICPEAK 0.0% 0.8% 0.0% 0.0%

KAIBAB 0.0% 0.0% 1.4% 0.0%

JUSTWALKINGAROUNDTOKILLTIME 0.0% 0.0% 1.4% 0.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    73



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Otherattraction/activityyouparticipatedinduringyourvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

JUSTPASSINGTHROUGH 0.0% 0.0% 0.0% 1.2%

JUSTHANGINGOUT;WILLRETURNTO

EXPLOREMORE

0.0% 0.0% 1.4% 0.0%

JUSTGETTINGAWAYFROMTHEHEAT! 0.0% 0.8% 0.0% 0.0%

JUSTENJOYFLAGSTAFF 0.0% 0.8% 0.0% 0.0%

JUSTEN‐ROUTETOMADISON,IN 0.0% 0.8% 0.0% 0.0%

JUSTCRUZINGAROUND 0.0% 0.0% 1.4% 0.0%

JEEPTRAILS 0.0% 0.0% 0.0% 1.2%

INTERVIEW/POSSIBLERELOCATION 0.0% 0.0% 0.0% 1.2%

INFO 0.0% 0.8% 0.0% 0.0%

IWOULDLIKETOSEEALL 0.0% 0.8% 0.0% 0.0%

IDONTKNOWYET 0.0% 0.0% 0.0% 1.2%

HOUSEISBEINGFIXED 0.0% 0.0% 0.0% 1.2%

HORSECAMPING/TRAILS 0.0% 0.8% 0.0% 0.0%

HOPILAND,WINSLOW,PETRIFIED

FOREST,SEDONA

0.0% 0.0% 0.0% 1.2%

HOCKEYTOURNAMENT 1.3% 0.0% 0.0% 0.0%

HISTORYOFFLAGSTAFF 0.0% 0.8% 0.0% 0.0%

HISTORICTOWNWALK 0.0% 0.8% 0.0% 0.0%

HIKING 1.3% 0.0% 0.0% 0.0%

HELICOPTERTOUR 0.0% 0.8% 0.0% 0.0%

HAVEDONEALLTHESEPREVIOUSLY 0.0% 0.0% 1.4% 0.0%

HAVASUPAIGUIDEDTOURVIA

WILDLANDTREKKINGCO.

0.0% 0.0% 0.0% 1.2%

HARKINSTHEATER,HUMPHREY'SPEAK 0.0% 0.0% 1.4% 0.0%

GREATRESTAURANTS&SHOPPING 0.0% 0.8% 0.0% 0.0%

GRANDKIDS 1.3% 0.0% 0.0% 0.0%

GRANDCANYON 0.0% 0.8% 0.0% 0.0%

GOINGTOHOPIFROMHERE 0.0% 0.8% 0.0% 0.0%

GOINGTOHOPIANDZUNIFROM

HERE

0.0% 0.8% 0.0% 0.0%

GOKARTS 0.0% 0.8% 0.0% 0.0%

GOKARTING,LAZERTAG 0.0% 0.8% 0.0% 0.0%

GLENCANYONANDDAM 0.0% 0.8% 0.0% 0.0%

GLENCANYON 0.0% 0.0% 1.4% 0.0%

GETAWAY 0.0% 0.0% 0.0% 1.2%

GEOLOGICFIELDTRIP 0.0% 0.8% 0.0% 0.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    74



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Otherattraction/activityyouparticipatedinduringyourvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

FOOTBALLGAME 0.0% 0.0% 0.0% 1.2%

FOOD/DRINK 0.0% 0.0% 1.4% 0.0%

FOOD/OUTDOORSTORE 0.0% 0.8% 0.0% 0.0%

FOLKFESTIVAL,HOPIFESTIVAL 0.0% 0.0% 1.4% 0.0%

FLAGSTAFFADVENTURECOURSE 1.3% 0.0% 0.0% 0.0%

FEAST,CONFERENCE 0.0% 0.0% 0.0% 1.2%

FAMILYINPHOENIX 1.3% 0.0% 0.0% 0.0%

FAMILYANDFRIENDTIME 0.0% 0.0% 0.0% 1.2%

FALLCOLOR,HARTPRAIREROAD 0.0% 0.0% 0.0% 1.2%

EXTREMEADVENTURE 0.0% 0.0% 0.0% 1.2%

EXPRESS 0.0% 0.0% 0.0% 1.2%

ESCAPESPACE 1.3% 0.0% 0.0% 0.0%

ELDEN,PUEBLOHAUNTEDTOUR 0.0% 0.8% 0.0% 0.0%

DROVEINTOSEDONA 1.3% 0.0% 0.0% 0.0%

DRIVINGTHRU 0.0% 0.8% 0.0% 0.0%

DRIVINGSCENICAREAS 0.0% 0.8% 0.0% 0.0%

DINNERATTRAINLOCATION 0.0% 0.0% 1.4% 0.0%

DININGOUT 1.3% 0.0% 0.0% 0.0%

DAYTRIPS‐ONETOPE

RIFIEDFORES

 0.0% 0.8% 0.0% 0.0%

CRUZING 1.3% 0.0% 0.0% 0.0%

COCONINONATIONALFOREST 0.0% 0.0% 0.0% 1.2%

COALMINECANYON,NAVAJO 0.0% 0.0% 1.4% 0.0%

COALMINECANYON 1.3% 0.0% 0.0% 0.0%

CHURCHVISITSATFLAGSTAFFSDA 0.0% 0.0% 1.4% 0.0%

CHURCHVISITS 1.3% 0.0% 0.0% 0.0%

CHECKINGNEIGHBORHOODS 0.0% 0.8% 0.0% 0.0%

CHACOCANYON‐CANYONDECHELLY,

HOPIANDNAVAJORESERVATIONS

ANDCULTURE

0.0% 0.8% 0.0% 0.0%

CELEBRATEANNIVERSARY 0.0% 0.0% 1.4% 0.0%

CANYONDINETOSEDONAANDBACK,

COALMINECANYON

1.3% 0.0% 0.0% 0.0%

CANYONDECHELLEYANDHOPI 1.3% 0.0% 0.0% 0.0%

CAMEUPFORANNIVERSARY 0.0% 0.8% 0.0% 0.0%

BUSINESSCONFERENCE 1.3% 0.0% 0.0% 0.0%

BUSINESS 0.0% 0.8% 0.0% 0.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    75



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Otherattraction/activityyouparticipatedinduringyourvisittoFlagstaff?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

BRIDALSHOWER 1.3% 0.0% 0.0% 0.0%

BICENTENNIALMOONTREE 0.0% 0.8% 0.0% 0.0%

BETTERTOURBUSPARKINGDOWN

TOWN

0.0% 0.8% 0.0% 0.0%

BEER 0.0% 0.0% 0.0% 1.2%

BEAVERSTREETBREWERYRAIL

TRAFFIC

1.3% 0.0% 0.0% 0.0%

BEARIZONA,ICESKATINGRINK 0.0% 0.0% 0.0% 1.2%

BEARJAWHIKE 0.0% 0.0% 0.0% 1.2%

BASEFROMWHICHTOHIKEAND

EXPLORESEDONA

0.0% 0.0% 0.0% 1.2%

BARINGERCRATER 0.0% 0.8% 0.0% 0.0%

BARENATION 0.0% 0.8% 0.0% 0.0%

ATTENDINGTHE2017OMESUMMIT

CONFERENCE

0.0% 0.0% 0.0% 1.2%

ATEATBRIX 1.3% 0.0% 0.0% 0.0%

ARIZONATRAILFROMMEXTOUTAH 0.0% 0.8% 0.0% 0.0%

ANTIQUESTORES 0.0% 0.0% 1.4% 0.0%

ANTIQUESHOPS 0.0% 0.8% 0.0% 0.0%

ANTELOPECANYON/HORSESHOE

BEND

0.0% 0.8% 0.0% 0.0%

ANTELOPECANYON,HORSESHOE

BEND

0.0% 0.8% 0.0% 0.0%

ANTELOPECANYON,ARCHES,CANYON

LANDS,ZION,BRYCE,GRANDCANYON,

OAKCREEKCANYON

0.0% 0.0% 1.4% 0.0%

ANTELOPECANYON/LAKEPOWELL 0.0% 0.8% 0.0% 0.0%

ANTELOPECANYON 0.0% 0.8% 0.0% 0.0%

ANASAZIANDOTHERHISTORICSITES 0.0% 0.0% 0.0% 1.2%

ANASAGYDWELLINGS 0.0% 0.0% 1.4% 0.0%

AMTRAKSTATIONTOWATCHTRAINS 0.0% 0.0% 1.4% 0.0%

AAMTGS 0.0% 0.8% 0.0% 0.0%

ARESTFROMTHECACTUS 0.0% 0.8% 0.0% 0.0%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    76



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Whatgenderdoyouidentifywith?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Male 57.1% 57.2% 60.0% 58.8%

Female 42.9% 42.8% 40.0% 41.2%

Total 100.0% 100.0% 100.0% 100.0%

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

AgerangesofFlagstaffvisitors



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

20andunder 14.4% 9.2% 9.1% 5.3%

21‐25years 5.0% 3.6% 4.5% 8.0%

26‐30years 7.2% 7.7% 5.8% 13.5%

31‐35years 9.2% 7.7% 6.4% 11.0%

36‐40years 5.9% 6.0% 7.9% 10.5%

41‐45years 4.8% 6.8% 6.2% 10.3%

46‐50years 7.2% 6.3% 6.0% 8.7%

51‐55years 7.4% 8.8% 11.6% 8.7%

56‐60years 8.3% 7.9% 8.5% 5.7%

61‐65years 10.2% 9.3% 10.1% 5.7%

66‐70years 10.2% 12.3% 9.7% 6.6%

71‐75years 5.7% 8.2% 8.3% 3.2%

76yearsandolder 4.6% 6.0% 6.0% 2.7%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    77



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

AverageageofFlagstaffvisitors

 Ageinyears



Winter(January‐March) Mean 46.1

Median 48.0

Spring(April‐June) Mean 49.5

Median 53.0

Summer(July‐September) Mean 49.3

Median 52.0

Fall(October‐December) Mean 43.2

Median 42.0

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

AverageageofFlagstaffvisitors

 Mean Median

Winter(January‐March) 46.1 48.0

Spring(April‐June) 49.5 53.0

Summer(July‐September) 49.3 52.0

Fall(October‐December) 43.2 42.0

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    78



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

AverageageofFlagstaffvisitorsbymonthvisited



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

January2018 46.6 . . .

February2018 46.6 . . .

March2018 45.3 . . .

April2018 . 53.1 . .

May2018 . 47.3 . .

June2018 . 47.8 . .

July2018 . . 47.4 .

August2018 . . 51.4 .

September2017 . . 49.9 .

October2017 . . . 46.1

November2017 . . . 41.7

December2017 . . . 41.0

Total 46.1 49.5 49.3 43.2

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    79



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Howmanypeopleincludingyourselfareinyourparty?

 Women Men Children



Winter(January‐March) Mean 1.7 1.5 5.8

Median 1.0 1.0 2.0

Maximum 10.0 10.0 49.0

ValidN 409 401 147

Spring(April‐June) Mean 1.6 1.6 3.4

Median 1.0 1.0 2.0

Maximum 10.0 11.0 32.0

ValidN 637 608 168

Summer(July‐September) Mean 1.8 1.6 3.6

Median 1.0 1.0 2.0

Maximum 10.0 10.0 49.0

ValidN 446 411 143

Fall(October‐December) Mean 1.9 1.6 2.6

Median 1.0 1.0 2.0

Maximum 10.0 9.0 10.0

ValidN 403 375 171

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    80



FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Whoistravelingwithyouonthistrip?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Familyonly 54.2% 54.5% 56.7% 54.8%

FamilyandFriends 20.4% 19.7% 20.0% 19.4%

FriendsOnly 14.3% 11.9% 10.8% 11.4%

Nobody,travelingalone 6.9% 8.3% 7.6% 9.5%

OrganizedGroup 3.6% 2.6% 2.9% 2.4%

BusinessAssociates 0.6% 3.0% 2.0% 2.6%

Total 100.0% 100.0% 100.0% 100.0%

FlagstaffCVBVisitorStudy2017‐2018

SeasonalComparison

Whichofthefollowingcategoriesbestdescribesyourannualhouseholdincome?



Winter(January‐

March)

Spring(April‐

June)

Summer(July‐

September)

Fall(October‐

December)

% % % %

Lessthan$40,999 21.1% 17.7% 17.5% 16.5%

$50,000to$74,999 18.5% 20.9% 21.7% 24.4%

$75,000to$99,999 19.4% 16.6% 18.4% 20.0%

$100,000to$124,999 13.3% 15.3% 17.3% 14.4%

$125,000to$149,999 6.9% 8.0% 6.6% 7.9%

$150,000to$174,999 8.3% 6.2% 8.0% 3.2%

$175,000to$199,999 2.4% 4.8% 3.3% 3.5%

$200,000orhigher 10.2% 10.7% 7.3% 10.2%

Total 100.0% 100.0% 100.0% 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    81



AppendixD:IfFlagstaffisnotyourprimarydestinationwhatis

theprimarydestinationofyourtrip?

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    82



Count Percent(%)

GRANDCANYONNATIONALPARK 180 16.1%

SEDONA 92 8.2%

PHOENIX 80 7.2%

GRANDCANYON 76 6.8%

SCOTTSDALE 23 2.1%

LOSANGELES,CA 17 1.5%

CALIFORNIA 16 1.4%

TUCSON 13 1.2%

PAGE 13 1.2%

LASVEGAS,NV 13 1.2%

MESA 9 0.8%

ROUTE66 8 0.7%

ROUNDTRIP 7 0.6%

NEWMEXICO 7 0.6%

LOSANGELES 7 0.6%

LASVEGAS 7 0.6%

SEDONA,GRANDCANYONNATIONALPARK 6 0.5%

SANDIEGO,CA 6 0.5%

NATIONALPARKS 6 0.5%

ARIZONA 6 0.5%

WILLIAMS 5 0.4%

THEGRANDCANYON 5 0.4%

SANFRANCISCO,CA 5 0.4%

CAVECREEK 5 0.4%

ALBUQUERQUE,NM 5 0.4%

SOUTHWESTERNROADTRIP 4 0.4%

SANTAFE,NM 4 0.4%

ROADTRIP 4 0.4%

MUNDSPARK 4 0.4%

HAVASUPAI 4 0.4%

EVERYWHERE 4 0.4%

ALLOVERARIZONA 4 0.4%

WILLIAMS,GRANDCANYONNATIONALPARK 3 0.3%

UTAH 3 0.3%

SANDIEGO 3 0.3%

SALTLAKECITY,UT 3 0.3%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    83



Count Percent(%)

ROADSCHOLARTRIP 3 0.3%

PEORIA 3 0.3%

NORTHPOLEEXPRESS,FLAGSTAFF 3 0.3%

NM 3 0.3%

MARBLECANYON 3 0.3%

FLORIDA 3 0.3%

DALLAS,TX 3 0.3%

COTTONWOOD 3 0.3%

ALLOVER 3 0.3%

ZIONNATIONALPARK 2 0.2%

YAVAPAI 2 0.2%

WHOLEOFARIZONA 2 0.2%

WEARETRAVELINGTHECOUNTRY 2 0.2%

VACATION 2 0.2%

UNKNOWN 2 0.2%

TUCSON 2 0.2%

TRAVEL 2 0.2%

SURPRISE 2 0.2%

SPRINGTRAINING 2 0.2%

SOUTHRIM 2 0.2%

SEDONA,GRANDCANYON,PHOENIX 2 0.2%

SEDONA,FLAGSTAFF 2 0.2%

SANFRANCISCO 2 0.2%

RT66ROADTRIP 2 0.2%

ROADTRIP 2 0.2%

ROADTRIPTOWESTUSA 2 0.2%

ROADTRIPTHROUGHAZANDNM 2 0.2%

PRESCOTT 2 0.2%

PAGE,AZ 2 0.2%

PAGE,ARIZONA 2 0.2%

PAGEANDZIONANDSEDONA 2 0.2%

OREGON 2 0.2%

OKLAHOMA 2 0.2%

NORTHERNARIZONAANDUTAH 2 0.2%

NORTHERNARIZONA 2 0.2%

MOAB 2 0.2%

LEXINGTON,KY 2 0.2%

LAKEPOWELL 2 0.2%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    84



Count Percent(%)

LA 2 0.2%

KNOXVILLE,TN 2 0.2%

HOUSTON,TX 2 0.2%

HOME 2 0.2%

HOLBROOKANDSUNCITY 2 0.2%

GREENVALLEY 2 0.2%

GRANDCANYON,PAGE,MONUMENTVALLEY 2 0.2%

GRANDCANYONVILLAGE 2 0.2%

GRANDCANYONNATIONALPARKANDSEDONA 2 0.2%

GALLUP,NM 2 0.2%

EASTCOAST 2 0.2%

DELRIOTEXAS 2 0.2%

COLORADO 2 0.2%

CHICAGO 2 0.2%

CAMPOUT 2 0.2%

CA 2 0.2%

BRYCECANYONNATIONALPARK 2 0.2%

AZSNOWBOWL 2 0.2%

ARIZONA/CALIFORNIA 2 0.2%

ARIZONAANDNEWMEXICO 2 0.2%

ANTELOPECANYON 2 0.2%

ALLOVERAZ 2 0.2%

ALLAROUNDARIZONA 2 0.2%

ALBUQUERQUE 2 0.2%

ZION,BRYCENATIONALPARKS 1 0.1%

ZIONNATIONALPARKANDGRANDCANYON 1 0.1%

ZION/BRYCECANYON 1 0.1%

YUMA,AZ 1 0.1%

YUCCAVALLEY,CA 1 0.1%

YOSEMITENATIONALPARK 1 0.1%

YOSEMITEANDGRANDCANYON 1 0.1%

YESANDNO‐WEAREDOINGAMULTICITYROADTRIP 1 0.1%

YES 1 0.1%

WORKRETREAT 1 0.1%

WORK 1 0.1%

WISCONSIN 1 0.1%

WINSLOW,GRANDCANYON 1 0.1%

WINSLOW‐LAPOSADAHOPI 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    85



Count Percent(%)

WINSLOW 1 0.1%

WILLIAMS,AZ 1 0.1%

WILLIAMS,ARIZONA 1 0.1%

WILLIAMSFORGRANDCANYONRAILWAY 1 0.1%

WICHITA 1 0.1%

WHOLEUS 1 0.1%

WHOLENORTHWESTMEXICO‐YUKEN 1 0.1%

WHITEMOUNTAINS/PINETOP 1 0.1%

WESTERNUSA(3MONTHTRIP) 1 0.1%

WE'VEBEENONAROADTRIPFROMCA,AZ,UTAH,COLORADO,

NEWMEXICO,AZTHENHOMETOCA

1 0.1%

WE'REDOINGALONGOUTWESTROADTRIP 1 0.1%

WELIVEHERE 1 0.1%

WEHADNODESTINATION.STARTEDOFFINTUSCON&DROVE

TOPHOENIX,MESA,VERDEVALLEY,SEDONA,JEROME

1

0.1%

WEAREVISITNGALLUSFROMNTOS 1 0.1%

WEARETRAVELINGALONGEASTCOSTOFUSA,THENSOUTH

ANDDRIVINGNORTHAGAINTOFOLLOWBIGPARKS

1

0.1%

WEAREHOMELESS 1 0.1%

WASHINGTON,MO 1 0.1%

WASHINGTON,DC. 1 0.1%

WASHINGTONDC 1 0.1%

WANDERING.CHICAGOTOSEATTLEROADTRIP 1 0.1%

VISITINGRELATIVES 1 0.1%

VISITINGNATIONALPARKSANDMUSEUMS 1 0.1%

VISITNAU 1 0.1%

VISITGRANDCANYON/SEDONA&FLAGSTAFF 1 0.1%

VISITBROTHERINFLAGSTAFFHOSPITAL 1 0.1%

VILLAGEOFOAKCREEK 1 0.1%

VARIOUS 1 0.1%

VACATION.VISITINGNATIONALPARKSINWESTU.S.A. 1 0.1%

UTAH'SSOUTHERNNATIONALPARKS 1 0.1%

UTAHANDAZ/FROMLATOLA 1 0.1%

USA 1 0.1%

TWINSBURG,OHIO 1 0.1%

TUCSON 1 0.1%

TULSA,OK 1 0.1%

TUCSON,DENVER,SALTLAKECITY,KANSAS 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    86



Count Percent(%)

TUCSON,AZ 1 0.1%

TUBACITY 1 0.1%

TRAVELINGTHROUGH 1 0.1%

TRAVELINGTHESTATES 1 0.1%

TRAVELINGAROUNDTHECOUNTRY 1 0.1%

TRAVELING 1 0.1%

TRAVELROUTE66 1 0.1%

TRAVELCHICAGO/ARIZONA/CALIFORNIA 1 0.1%

TRAVEL‐STAY3DAYS 1 0.1%

TOURINGTHESOUTHWEST 1 0.1%

TOURINGAZ 1 0.1%

TOURING‐NAT.MONUMENTSITES 1 0.1%

TOUROFPARK 1 0.1%

TOUROFNATIONALPARKS 1 0.1%

TOUROFARIZONA 1 0.1%

TOPEKA,KS 1 0.1%

TOSEEMYDAD 1 0.1%

THEWHOLEUSA 1 0.1%

THEGRANDCANYON 1 0.1%

TEXAS/LASVEGAS 1 0.1%

TEXAS 1 0.1%

TEMPE,AZ 1 0.1%

TEMPE 1 0.1%

TELLURIDEBLUEGRASSFESTIVAL‐

DETOUREDTOFLAGONWAYHOMETOTUCSON

1

0.1%

TAOS,NM 1 0.1%

TAKINGTRAINAMTRACKAROUNDUSA 1 0.1%

SURPRISE,AZ 1 0.1%

SUNVALLEY 1 0.1%

SUNCITYANDGRANDCANYON 1 0.1%

SUMMERINARIZONA 1 0.1%

STRAWBERRY,AZ 1 0.1%

STOPBEFOREORAFTERVISITSTOGRANDCHILDRENIN

DURANGOANDTELLURIDE

1

0.1%

ST.JOHNS 1 0.1%

STGEORGE,UT 1 0.1%

STGEORGEANDOREGON 1 0.1%

SOUTHERNUTAH/4CORNERS 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    87



Count Percent(%)

SOUTHEAST 1 0.1%

SORTA 1 0.1%

SONOMA,CA 1 0.1%

SOMEWHEREWARM 1 0.1%

SNOWBOWL 1 0.1%

SEVERALVACATIONDESTINATIONSINNMANDAZ 1 0.1%

SEVERAL 1 0.1%

SEDONA,SCOTTSDALE,GRANDCANYON 1 0.1%

SEDONA,GRANDCANYON,BRYCEANDZIONCANYON 1 0.1%

SEDONA,AZ 1 0.1%

SEDONA,ARIZONA 1 0.1%

SEDONAREDROCKCOUNTRY 1 0.1%

SEDONAANDFLAGSTAFF 1 0.1%

SEDONA/GRANDCANYON 1 0.1%

SEATTLE,WA 1 0.1%

SEASONALEMPLOYMENTATTHEGRANDCANYONNATIONAL

PARK

1

0.1%

SEASONALEMPLOYMENT 1 0.1%

SCOUTCAMP 1 0.1%

SCOTTSDALE/CAVECREEK 1 0.1%

SANTEFE,NM 1 0.1%

SANTAMONICA,CA 1 0.1%

SANFRANCISCO,SEDONA 1 0.1%

SANDIEGO/BUTONWAYHOME 1 0.1%

SANANTONIO,TX 1 0.1%

ROUTE66TRAVELING 1 0.1%

ROUTE66TOSANTAMONICA 1 0.1%

ROUTE66TOLOSANGELES 1 0.1%

ROUTE66CALIFORNIA 1 0.1%

ROUTE66/GRANDCANYON 1 0.1%

ROUNDTRIPUSA 1 0.1%

ROUNDTRIPAMERICA 1 0.1%

ROUNDTRIP 1 0.1%

ROUNDTRIP/NATIONALPARKS 1 0.1%

ROUNDTRIP,GRANDCANYONNATIONALPARK 1 0.1%

ROUNDTRIPU.S. 1 0.1%

ROUNDTRIPTOLOSANGELES 1 0.1%

ROUNDTRIPEASTCOASTWESTCOASTANDBACK 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    88



Count Percent(%)

ROSWELL,NM 1 0.1%

ROCKYMOUNTAINS 1 0.1%

ROADTRIPTOARIZONA,N.M,ANDUTAH 1 0.1%

ROADTRIP‐ROUT66 1 0.1%

ROADTRIP,ARIZONA,N.M.,CO.,UTAH 1 0.1%

ROADTRIPTOAZNMGRANDCANYONNATIONALPARK 1 0.1%

ROADTRIPACROSSWEST 1 0.1%

ROADTRIPACROSSTHEUS 1 0.1%

RIVER 1 0.1%

RENO,NV 1 0.1%

REDLANDS.CA 1 0.1%

REDLANDS,CA 1 0.1%

REDCANYONVC(OUTSIDEBRYCE)INUTAH 1 0.1%

RECREATION 1 0.1%

RALEIGH,NC 1 0.1%

RAFTINGINTHEGC 1 0.1%

PRESCOTTANDGRANDCANYON 1 0.1%

PORTLAND,OR‐CARLSBAD,NM‐LAUGHLIN,NV‐SANLUIS

OSBISBO,CA‐PORTLAND,OR

1 0.1%

PINERIDGE,FL 1 0.1%

PIMA 1 0.1%

PHX 1 0.1%

PHOENIX/TUCSON 1 0.1%

PHOENIX/GRANDCANYON 1 0.1%

PHOENIX,ANDGRANDCANYON 1 0.1%

PHOENIXTOVISITFAMILY 1 0.1%

PHOENIXTHENSYRACUSE 1 0.1%

PASSINGTHROUGH‐BUSINESSTRIP 1 0.1%

PARTOFTRIPTOSOUTHEAST 1 0.1%

PARTOFTHETRIP 1 0.1%

PARKS 1 0.1%

PARKER 1 0.1%

PALMDALE,CA 1 0.1%

PALMDESERT,CA 1 0.1%

PAGEANDBRYCEANDZION 1 0.1%

OVERALLPHOENIXAREA 1 0.1%

OREGONCOAST 1 0.1%

ONTARIO,CA 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    89



Count Percent(%)

ONEOFOURPRIMARY 1 0.1%

NUNAVIK 1 0.1%

NORTHERNARIZONAREGION(NATIVECULTURE) 1 0.1%

NORTHERNARIZONAGENERALLYANDGRANDCANYON 1 0.1%

NOPRIMARY,TRAVELINGALLAROUNDTHESTATE 1 0.1%

NEWPORTBEACH,CA 1 0.1%

NEWYORK 1 0.1%

NEEDLESCA(CAMP) 1 0.1%

NAVAJOANDHOPILAND 1 0.1%

NAU 1 0.1%

NATIONALPARKSOFUTAHANDARIZONA 1 0.1%

NATIONALFOREST 1 0.1%

NAT.PARKS 1 0.1%

N.RIMGRANDCANYON 1 0.1%

MULTIPLEDESTINATIONS 1 0.1%

MULTI‐CITYTRIP 1 0.1%

MONUMENTVALLEY,GRANDCANYON 1 0.1%

MONUMENTVALLEYTRIBALPARK 1 0.1%

MONUMENTVALLEY 1 0.1%

MONTEREY,CA 1 0.1%

MIDDLEPOINTOFGRANDCANYON 1 0.1%

MIAMI,FL 1 0.1%

MIAMICRUISE 1 0.1%

MESAVERDEFROMLASVEGAS 1 0.1%

MESAAZ 1 0.1%

MANY,NOONEINPARTICULAR 1 0.1%

MAMMOTHLAKES,SANFRANCISCO,CA 1 0.1%

MAMMOTHLAKES,SANFRANCISCO 1 0.1%

MADRID,N.M. 1 0.1%

MADISON,IN 1 0.1%

LUKEAIRFORCEBASE 1 0.1%

LUBBOCK,TX 1 0.1%

LOSANGELES(ROADTRIPLATOLA) 1 0.1%

LIVEHERE 1 0.1%

LAUGHLIN,NV 1 0.1%

LASVEGAS,SEDONA,PHOENIX 1 0.1%

LASVEGAS,GRANDCANYONNATIONALPARK 1 0.1%

LASVEGASTHENLOSANGELES 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    90



Count Percent(%)

LANDIBOUGHTSWOFASHFORK 1 0.1%

LAKEWOOD,CA 1 0.1%

LAKEHAVASU 1 0.1%

LAGUNACA 1 0.1%

LAPASADA 1 0.1%

L.A. 1 0.1%

KINGMAN,AR(FRIENDS) 1 0.1%

KINGMANANDPHOENIX 1 0.1%

KINGMAN 1 0.1%

KANSAS,UTAH,THENHOME 1 0.1%

JUSTRIDING 1 0.1%

JEROME 1 0.1%

JACKSONHOLE,WYO. 1 0.1%

INNINGSFESTIVAL,TEMPE 1 0.1%

INDIANWELLS,CA 1 0.1%

ILLINOIS 1 0.1%

ILIVEHERE 1 0.1%

HURRICANEMOABFRUITAFLAGSTAFF 1 0.1%

HOPI 1 0.1%

HOME,BRECKENRIDGE,CO 1 0.1%

HOMES.C. 1 0.1%

HOMEINMA‐CROSSCOUNTRYROADTRIP 1 0.1%

HOMEBASEFORSEDONA,GRANDCANYON,ANDWINSLOW 1 0.1%

HILLS/MOUNTAINS 1 0.1%

HEADINGHOMETOCAFROMOK(SCHOOLOUT) 1 0.1%

HAWAII/LASVEGAS 1 0.1%

HAVASUFALLS 1 0.1%

GRANDTOUROFWESTERNUS 1 0.1%

GRANDCIRCLE 1 0.1%

GRANDCANYON/BRYCE/ZION/LAKEPOWELL 1 0.1%

GRANDCANYON,SEDONA,ETC 1 0.1%

GRANDCANYON,SEDONA,BRYCENP,ZIONNP 1 0.1%

GRANDCANYON,ROUTE66 1 0.1%

GRANDCANYON,PETRIFIEDFOREST 1 0.1%

GRANDCANYON,PAINTEDDESERT 1 0.1%

GRANDCANYON,MESAVERDE,SANFRANCISCO 1 0.1%

GRANDCANYON,LASVEGAS,SANFRANCISCO 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    91



Count Percent(%)

GRANDCANYONUNIVERSITY 1 0.1%

GRANDCANYONNATIONALPARK/PETRIFIEDFOREST 1 0.1%

GRANDCANYONNATIONALPARK/LASVEGAS 1 0.1%

GRANDCANYONNATIONALPARK,SEDONA,FLAGSTAFF 1 0.1%

GRANDCANYONNATIONALPARK,PETRIFIEDFOREST,METEOR

CRATER

1 0.1%

GRANDCANYONNATIONALPARK,PAGE 1 0.1%

GRANDCANYONNATIONALPARKANDMETEORITECRATER 1 0.1%

GRANDCANYONNATIONALPARKANDANTELOPECANYONAND

LAKEPOWELL

1

0.1%

GRANDCANYONNATIONALPARKANDANTELOPECANYON 1 0.1%

GRANDCANYONANDSEDONA 1 0.1%

GRANDCANYONANDNATIONALPARKS/MONUMENTS 1 0.1%

GRANDCANYONANDCANATIONALPARKS 1 0.1%

GRANDCANYONANDANTELOPECANYON 1 0.1%

GRANDCANYON/ZIONNATIONALPARK 1 0.1%

GRANDCANYON/SEDONA 1 0.1%

GRANDCANYON,ARIZONA 1 0.1%

GRANDCANYON‐ROADTRIPALLOVER 1 0.1%

GRANDCANYON‐DOINGANARIZONAROADTRIP 1 0.1%

GLENDALE,ARIZONA 1 0.1%

GILBERT,AZ 1 0.1%

GEORGIA 1 0.1%

GENERALTOUROFAZ 1 0.1%

GENERALROADTRIP 1 0.1%

GC/FLAG/SEDONA/LA/SANANTONIO/NEWORLEANS 1 0.1%

GCANYON 1 0.1%

FOLLOWINGROUTE66‐‐CHICAGOTOLA,CALIFORNIA 1 0.1%

FLAGSTAFF,SEDONA,PHOENIX 1 0.1%

FLAGSTAFF,MESA,SUNCITY,TUCSON,PHOENIX 1 0.1%

FLAGSTAFF,GRANDCANYON,SEDONA 1 0.1%

FLAGSTAFF,AZ 1 0.1%

FLAGSTAFFISOURCENTERSPOT‐VISITINGALLAROUNDIT 1 0.1%

FLAGSTAFFEXTREME 1 0.1%

FLAGSTAFFANDGRANDCANYON 1 0.1%

FLAGSTAFF‐GRANDCANYON 1 0.1%

FIESTABOWL,GLENDALE 1 0.1%

FIELDTRIP 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    92



Count Percent(%)

ENTIRESOUTHWEST‐VISITEDFLAGSTAFFFORGRANDCANYON

NATIONALPARK

1 0.1%

EASTBOUND 1 0.1%

DURANGO,CO 1 0.1%

DRIVINGACROSSUSFROMCATODC 1 0.1%

DON’THAVEONE 1 0.1%

DOGTOWNLAKE 1 0.1%

DESERTSOUTHWESTTOUR 1 0.1%

DENVER,CO. 1 0.1%

DENVER 1 0.1%

DAUGHTERINLASVEGAS,FLAGSTAFF,SEDONA,PHOENIX,

TUCSON

1

0.1%

DALLAS 1 0.1%

CULVERCITY,CA 1 0.1%

CROSSCOUNTRYTRIP 1 0.1%

CROSSCOUNTRYROADTRIP 1 0.1%

CORVALLIS,OR 1 0.1%

COLORADOSPRINGS 1 0.1%

COLORADORIVERTHROUGHGRANDCANYONANDSPRINGS 1 0.1%

COLORADOPLATEAUJOURNEY 1 0.1%

COLLEGEGRADUATIONS 1 0.1%

COASTTOCOASTROADTRIP‐CHICAGO! 1 0.1%

CO,AZ,CA 1 0.1%

CIRCUMNAVIGATIONOFWESTERNSTATESFROMSACREMENTO

CA

1

0.1%

CHURCH 1 0.1%

CHICAGOTOSANTAMONICAROUTE66 1 0.1%

CHICAGOTOLOSANGELES(ROUTE66) 1 0.1%

CHECKINGOUTFLAGSTAFFANDPRESCOTT 1 0.1%

CHANDLER 1 0.1%

CANYONDECHELLYNATIONALMONUMENT 1 0.1%

CALIFORNIA,NEVADA,UTAH,ARIZONA 1 0.1%

CALIFORNIATOURING 1 0.1%

CALIFORNIACOAST 1 0.1%

BOTHSEDONAANDFLAGSTAFF 1 0.1%

BIGUSROADTRIP(3MONTHS) 1 0.1%

BICYCLINGUTAH 1 0.1%

AZNATIONALPARKS 1 0.1%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    93



Count Percent(%)

AZINGENERAL 1 0.1%

AZ 1 0.1%

AUSTIN,TX 1 0.1%

ATLANTICOCEAN 1 0.1%

ARKANSAS 1 0.1%

ARIZONA/UTAH 1 0.1%

ARIZONAWINTER 1 0.1%

ARIZONATRAVEL 1 0.1%

ARIZONATRAILTHRU‐HIKER 1 0.1%

ARIZONAGENERAL 1 0.1%

APACHEJUNCTION 1 0.1%

AMERICAROADTRIP 1 0.1%

ALONGW/GRANDCANYON 1 0.1%

ALLOFROUTE66(TOLA) 1 0.1%

ALLOFROUTE66 1 0.1%

ALLOFARIZONA 1 0.1%

ALBUQUERQUE,CHEYENNE,SPOKANE 1 0.1%

ALBUQUERQUENM 1 0.1%

ADVENTURECOURSE 1 0.1%

5STATES:NM,TX,TN,AK,NN 1 0.1%

Total 1,116 100.0%



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    94



AppendixE:Businesssector/meetingname

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    95



Count Percent(%)

SCHOOLTRIP 9 3.7%

LOWELLOBSERVATORY 7 2.9%

WLGORE 5 2.1%

WEDDING 4 1.7%

GRADUATION 4 1.7%

FIELDTRIP 4 1.7%

ROUTE66 3 1.2%

NAUVISIT 3 1.2%

NAUGRADUATION 3 1.2%

GSACONFERENCE 3 1.2%

GSA 3 1.2%

CALIFORNIA 3 1.2%

WORK 2 0.8%

VISITLOWELLOBSERVATORY 2 0.8%

SALES 2 0.8%

RT66 2 0.8%

RELOCATION 2 0.8%

INTERVIEW 2 0.8%

HONEYMOON 2 0.8%

GSACORDILLERAN 2 0.8%

GOVERNMENT 2 0.8%

GEOSCIENCE 2 0.8%

GEOLOGYCONFERENCE 2 0.8%

GEOLOGICALSOCIETY 2 0.8%

EXTREMEADVENTURE 2 0.8%

EDUCATION 2 0.8%

CONSTRUCTION 2 0.8%

CLASSTRIP 2 0.8%

CHURCH 2 0.8%

BEARIZONA 2 0.8%

ASUMASTERCJDEGREE 2 0.8%

ZIPLINING 1 0.4%

ZIPLINE 1 0.4%

WORKDOE 1 0.4%

WORK(OTHER) 1 0.4%

WINTERFESTINVITATIONAL(GYMNASTICS) 1 0.4%

WILDLANDWORKER 1 0.4%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    96



Count Percent(%)

WILDLANDTREKKINGTRIP 1 0.4%

WEDDINGOFFRIENDS 1 0.4%

WATCHINGTRAINS 1 0.4%

WANTTOMOVETHISWAY 1 0.4%

VISITINGSON 1 0.4%

VISITINGSISTERANDHUSBAND 1 0.4%

VISITINGNAU 1 0.4%

VISITINGGRANDKIDS 1 0.4%

VISITINGDAUGHTERATNAU 1 0.4%

VISITUNIVERSITY 1 0.4%

VISITSON/NAUSTUDENT 1 0.4%

VISITFRIEND 1 0.4%

VISITFAMILY 1 0.4%

VISITDAUGHTER 1 0.4%

VISITCHILDHOODFRIEND 1 0.4%

VALENTINESDAY 1 0.4%

USFSTRUCK 1 0.4%

UNIVERSITYEXCURIA 1 0.4%

TRUST‐RISKRETENTION 1 0.4%

TRUST 1 0.4%

TRUCKRECOVERY 1 0.4%

TRAINSTATION 1 0.4%

TOURINGJOHNSTEINBECK'STRAVELSWITHCHARLY 1 0.4%

THESISRESEARCH 1 0.4%

TELEVISIONSHOW 1 0.4%

STOPPEDTOSEEFAMILY 1 0.4%

STOPPEDFORLUNCHANDGAS 1 0.4%

STAYEDONENIGHT 1 0.4%

SPOUSE‐COLLEGEVISIT 1 0.4%

SONINSCHOOL 1 0.4%

SKIINGANDSNOWBOWL 1 0.4%

SHOWINGOFFLOWELL 1 0.4%

SHOP&EAT 1 0.4%

SEEINGMYSON 1 0.4%

SEEINGMYDAUGHTER 1 0.4%

SEETRAINSTATION 1 0.4%

SEESNOWANDSNOWBOARD 1 0.4%

SEDONA 1 0.4%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    97



Count Percent(%)

SCOUTCAMP 1 0.4%

SCHOOLOUTING 1 0.4%

SCHOOL 1 0.4%

RUSHPETERBILT 1 0.4%

ROUTE66CLASSIC 1 0.4%

ROPECOURSE 1 0.4%

ROCKCLIMBINGGYM 1 0.4%

ROADSCHOLARTRIP 1 0.4%

ROADSCHOLARTOUR&GROUPS 1 0.4%

REUNIONSIGMAPI 1 0.4%

REUNION 1 0.4%

PUBLIC 1 0.4%

POTENTIALRESIDENCE 1 0.4%

PESORETREAT 1 0.4%

PESDRETREAT 1 0.4%

PEABODYTRANSFER 1 0.4%

PEABODY 1 0.4%

PARTTIMEPHYSICIAN 1 0.4%

OVERLANDEXPOWEST'18 1 0.4%

OPERATIONS/PRODUCTION 1 0.4%

NORTHERNARIZONAUNIVERSITY 1 0.4%

NORTHPOLEEXPRESS 1 0.4%

NONPROFIT 1 0.4%

NDNC:NEWDIAMONDANDNANOCARBON

CONFERENCE

1

0.4%

NAU/TRUSTLAWCONFERENCE 1 0.4%

NAUTRUSTLAW 1 0.4%

NAUSTUDENT 1 0.4%

NAUFRATREUNION 1 0.4%

NAUCLASS 1 0.4%

NAU/TRUSTLEADERSHIPATLITTLEAMERICA 1 0.4%

NAU 1 0.4%

MUSEUMOFNORTHERNARIZONA 1 0.4%

MOVING 1 0.4%

MOUNTAINBIKING 1 0.4%

MONTHLYSHOPPING 1 0.4%

MONTANABOBCATS 1 0.4%

METEORCRATER 1 0.4%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    98



Count Percent(%)

MEETINGFAMILY 1 0.4%

MEDICAL 1 0.4%

MD&A 1 0.4%

LOWELLOBSERVATORY+MUS.OFNORTHERN

ARIZONA

1 0.4%

LLSTATESOFTBALLCHAMPIONSHIP 1 0.4%

LIVEHERE 1 0.4%

LEGACYBEVERAGE 1 0.4%

LEADERSHIPACADEMY 1 0.4%

INSIGHTINTERNS 1 0.4%

ILIVEHERE 1 0.4%

IAMMOVINGHERE 1 0.4%

HOSPITAL/DOCVISIT 1 0.4%

HOSPITAL 1 0.4%

HORSE 1 0.4%

HOMECOMING 1 0.4%

HOME 1 0.4%

HIGHLANDGAMES 1 0.4%

GSASECTIONMEETING 1 0.4%

GSAMEETING 1 0.4%

GREATPLACETOLIVE 1 0.4%

GRANDCANYONRAILROAD 1 0.4%

GOVT. 1 0.4%

GOREMEDICAL 1 0.4%

GEOLOGICSOCIETYOFAMERICA 1 0.4%

GEOL.SOC.OFAMER. 1 0.4%

GEOL.CONFERENCE 1 0.4%

GEOLSOCAMSECTIONMEETING 1 0.4%

FRIENDSMEMORIALSERVICE 1 0.4%

FRIENDINSURGERY 1 0.4%

FOLLOWINGRT.66 1 0.4%

FLAGSTAFFMEDICALCENTER 1 0.4%

FLAGSTAFFEXTREME 1 0.4%

FIRERESTRICTION 1 0.4%

FIOV 1 0.4%

FIDUCIARY 1 0.4%

FAMILYVACATION/REUNION 1 0.4%

FAMILY 1 0.4%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    99



Count Percent(%)

EXPLORINGRELOCATIONHERE 1 0.4%

EXCHANGE 1 0.4%

DR.OFFICEFORSON 1 0.4%

DIVINGCAMP 1 0.4%

DISCOVER 1 0.4%

DEFENCE 1 0.4%

DAYTRIP 1 0.4%

DAUGHTERASTUDENTNAU 1 0.4%

CULTURALEXCHANGE 1 0.4%

CONSTRUCTION/ENGINEERING 1 0.4%

CONFERENCE‐GSA 1 0.4%

CHURCHRETREAT 1 0.4%

CHURCHFUNCTION 1 0.4%

CERNER‐HOSPITAL 1 0.4%

CERAMICS 1 0.4%

CELEBRATEMY66THBIRTHDAYONROUTE66 1 0.4%

CAREERSUPPORTONCOLOGY 1 0.4%

CARSERVICE 1 0.4%

CARCLUB 1 0.4%

CAR 1 0.4%

CAMP 1 0.4%

BUYINGAHOUSE 1 0.4%

BROTHERINHOSPITAL‐TOBEDISCHARGED

TOMORROW

1 0.4%

BRIDALEXPO 1 0.4%

BNSF 1 0.4%

BIRTHDAYTRIP 1 0.4%

BIRTHDAY 1 0.4%

BILLELECTRIC 1 0.4%

BEERBUSINESS 1 0.4%

AUDITOR 1 0.4%

ATTENDCOLLEGE 1 0.4%

ASTRONOMICALOBSERVATION 1 0.4%

4THOFJULYPARADE 1 0.4%

2017DNRSUMMITCONFERENCE 1 0.4%

1YEARANNIVERSARY 1 0.4%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    100



AppendixF:Ifyourentedacarwheredidyoupickitup?

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    101



Count

Percent(%)

PHOENIX 142 22.3%

PHOENIXSKYHARBORINTERNATIONALAIRPORT 129 20.3%

FLAGSTAFFPULLIAMAIRPORT 52 8.2%

LASVEGAS 34 5.3%

LOSANGELESINTERNATIONALAIRPORT(LAX) 27 4.2%

LASVEGAS,NV 25 3.9%

SANFRANCISCO,CA 21 3.3%

TUCSON 13 2.0%

AIRPORT 13 2.0%

LASVEGASINTERNATIONALAIRPORT 11 1.7%

LOSANGELES 6 0.9%

LASVEGASAIRPORT 6 0.9%

HOUSTON,TX 6 0.9%

CHANDLER 6 0.9%

TUSCONAIRPORT 5 0.8%

MESAGATEWAYAIRPORT 5 0.8%

FLAGSTAFF 5 0.8%

SALTLAKECITY 4 0.6%

LOSANGELES,CA 4 0.6%

CHICAGO 4 0.6%

TEXAS 3 0.5%

SCOTTSDALE 3 0.5%

PHOENIX,AZ 3 0.5%

MESA 3 0.5%

HERTZ 3 0.5%

FLAGSTAFFPULLIAMAIRPORT 3 0.5%

ALBUQURQUE,NM 3 0.5%

WASHINGTON,DC 2 0.3%

UBER 2 0.3%

TAXI 2 0.3%

SUNCITY 2 0.3%

SANTABARBARA,CA 2 0.3%

SANDIEGO,CA 2 0.3%

PHOENIX 2 0.3%

OKLAHOMACITY 2 0.3%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    102



Count

Percent(%)

DENVER,CO 2 0.3%

CHICAGO,IL 2 0.3%

BULLHEADCITY 2 0.3%

ALBUQUERQUE 2 0.3%

ALABAMA 2 0.3%

YELLOWSTONE 1 0.2%

VISTA,CA 1 0.2%

VISALIA,CA(NEAROURHOME) 1 0.2%

VEGAS 1 0.2%

UHAUL 1 0.2%

TRUCK 1 0.2%

TEMPE/PHOENIX 1 0.2%

TEMPE 1 0.2%

TEMECULA,CA 1 0.2%

SEGUIN,TEXAS 1 0.2%

SCHOOLCAR 1 0.2%

SANDIEGO 1 0.2%

SANANTONIO,TX 1 0.2%

SALINAS,CA 1 0.2%

ROCKFORD,IL 1 0.2%

PROVO,UTAH 1 0.2%

PHOENIX,ARIZONA 1 0.2%

PHOENIXMESAGATEWAYAIRPORT 1 0.2%

PHOENIX 1 0.2%

PENASCOLA,FL 1 0.2%

PALMSPRINGSAIRPORT 1 0.2%

PALMSPRINGS 1 0.2%

OTRTRUCKDRIVER 1 0.2%

OREM,UTAH 1 0.2%

OKLAHOMA 1 0.2%

NEWYORK 1 0.2%

NATIONALAIRPORT 1 0.2%

MOTORCYCLETODENVER 1 0.2%

MONTANA 1 0.2%

MEDFORD,OR 1 0.2%

MEDFORDOR 1 0.2%

MARTINEZ,CA 1 0.2%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    103



Count

Percent(%)

LOSANGELES 1 0.2%

LONGBEACH,CA 1 0.2%

LASVEGAS 1 0.2%

INALASKA 1 0.2%

HUNTINGTONBEACH,CA 1 0.2%

HERTZINPHOENIX 1 0.2%

FOXLAXAIRPORT 1 0.2%

FLAGSTAFFLIMOUSINELLCBUS 1 0.2%

FLAGSTAFF 1 0.2%

ELPASOTX 1 0.2%

DOLLARPHX 1 0.2%

DENVERINTERNATIONALAIRPORT 1 0.2%

DENVERAIRPORT 1 0.2%

DALLAS,TX 1 0.2%

CONWAY,ARKANSAS 1 0.2%

CLARKSVILLETENNESSEE 1 0.2%

CHICAGO 1 0.2%

CHATTANOOGA,TN. 1 0.2%

CALIFORNIA 1 0.2%

BUDGET/AVISFLAGSTAFF 1 0.2%

BUDGETRENTACAR 1 0.2%

BUDGETATTHEAIRPORT 1 0.2%

BUDGET 1 0.2%

BOISEAIRPORT 1 0.2%

AUSTIN,TX 1 0.2%

ATLANTA,GA 1 0.2%

ATTHEAIRPORTINLASVEGAS(HERTZ) 1 0.2%

ANTHEM 1 0.2%

ALAMO 1 0.2%

ALAMO(SALTLAKECITY) 1 0.2%

ALAMASANFRANSISCO 1 0.2%

AIRPORTPHOENIX 1 0.2%

ABQAIRPORT 1 0.2%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    104



AppendixG:OriginofDomesticVisitorstoFlagstaff

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    105



Count Percent%

Arizona 659 34.2%

California 275 14.3%

Texas 131 6.8%

Illinois 67 3.5%

Wisconsin 63 3.3%

Florida 52 2.7%

Colorado 49 2.5%

NewMexico 46 2.4%

Washington 41 2.1%

Michigan 41 2.1%

NewYork 35 1.8%

Nevada 33 1.7%

Virginia 30 1.6%

Ohio 29 1.5%

Oklahoma 22 1.1%

Pennsylvania 20 1.0%

NewJersey 20 1.0%

Oregon 19 1.0%

Iowa 19 1.0%

NorthCarolina 19 1.0%

Tennessee 18 0.9%

Georgia 18 0.9%

Maryland 17 0.9%

Massachusetts 16 0.8%

Louisiana 15 0.8%

Alabama 15 0.8%

Utah 14 0.7%

Nebraska 14 0.7%

Kentucky 13 0.7%

Indiana 12 0.6%

Kansas 11 0.6%

Delaware 9 0.5%

Connecticut 9 0.5%

Idaho 8 0.4%

Arkansas 8 0.4%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    106



Count Percent%

SouthCarolina 8 0.4%

NewHampshire 8 0.4%

Wyoming 7 0.4%

WestVirginia 7 0.4%

Hawaii 5 0.3%

SouthDakota 5 0.3%

Mississippi 4 0.2%

Alaska 3 0.2%

DistrictofColumbia 3 0.2%

PuertoRico 3 0.2%

Vermont 2 0.1%

Maine 2 0.1%

Montana 1 0.1%

NorthDakota 1 0.1%

APOCentral 1 0.1%

RhodeIsland 1 0.1%

Total 1,928 100.0%



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    107



AppendixH:OriginofArizonaVisitorstoFlagstaff

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    108



Count

Percent(%)

PHOENIX 118 18.4%

SCOTTSDALE 51 8.0%

GILBERT 38 5.9%

MESA 37 5.8%

GLENDALE 36 5.6%

TUCSON 30 4.7%

CHANDLER 25 3.9%

PEORIA 19 3.0%

SUNCITY 17 2.7%

PRESCOTT 16 2.5%

TEMPE 15 2.3%

FLAGSTAFF 13 2.0%

QUEENCREEK 10 1.6%

COTTONWOOD 10 1.6%

GUADALUPE 9 1.4%

ANTHEM‐DESERTHILLS 8 1.2%

PARADISEVALLEY 7 1.1%

LAKEHAVASUCITY 7 1.1%

CAVECREEK 7 1.1%

PAYSON 6 0.9%

OROVALLEY 6 0.9%

SURPRISE 5 0.8%

SADDLEBROOKE 5 0.8%

NEWRIVER 5 0.8%

KINGMAN 5 0.8%

CAMPVERDE 5 0.8%

BULLHEADCITY 5 0.8%

BUCKEYE 5 0.8%

TUBACITY 4 0.6%

SUNLAKES 4 0.6%

SEDONA 4 0.6%

PRESCOTTVALLEY 4 0.6%

LITCHFIELDPARK 4 0.6%

CORONADO 4 0.6%

GOODYEAR 4 0.6%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    109



SUN 3 0.5%

SHOWLOW 3 0.5%

SECONDMESA 3 0.5%

REDLAKE 3 0.5%

GRANDCANYON 3 0.5%

GOODYEAR 3 0.5%

FRY 3 0.5%

CASAGRANDE 3 0.5%

CAREFREE 3 0.5%

AVONDALE 3 0.5%

AGUILA 3 0.5%

YUMA 2 0.3%

YOUNGTOWN 2 0.3%

WADDELL 2 0.3%

SAHUARITA 2 0.3%

RINCON 2 0.3%

MUNDSPARK 2 0.3%

MISSION 2 0.3%

LAVEEN 2 0.3%

LAKESIDE 2 0.3%

GREENVALLEY 2 0.3%

GANADO 2 0.3%

FORTLOWELL 2 0.3%

ELOY‐TOLTEC 2 0.3%

WILLIAMS 1 0.2%

WHITERIVER 1 0.2%

UNIVOFARIZONA 1 0.2%

TONOPAH 1 0.2%

TOLLESON 1 0.2%

SPRINGERVILLE 1 0.2%

SOUTHTUCSON 1 0.2%

SONOITA 1 0.2%

SHONTO 1 0.2%

POSTON 1 0.2%

PINETOP 1 0.2%

PALOVERDE 1 0.2%

OVERGAARD 1 0.2%

NAZLINI 1 0.2%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    110



MORENCI 1 0.2%

MOHAVEVALLEY 1 0.2%

MAYER 1 0.2%

MARANA 1 0.2%

LEUPP 1 0.2%

KINO 1 0.2%

KEARNY 1 0.2%

KEAMSCANYON 1 0.2%

KAYENTA 1 0.2%

KAIBITO 1 0.2%

HOTEVILLA 1 0.2%

HEREFORD 1 0.2%

GROOMCREEK 1 0.2%

GREENEHAVEN 1 0.2%

GLOBE 1 0.2%

FLORENCE 1 0.2%

DEWEY 1 0.2%

CHINOVALLEY 1 0.2%

CAMERON‐CEDARRIDGE 1 0.2%

BLACKCANYONCITY‐ROCKSPRINGS 1 0.2%

Total 641 100.0%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    111



AppendixI:Attendingaspecialevent

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    112



Count

Percent(%)

NORTHPOLEEXPERIENCE 18 12.2%

WEDDING 10 6.8%

NAUGRADUATION 9 6.1%

GSACONFERENCE 9 6.1%

FLAGSTAFFEXTREME 6 4.1%

CONFERENCE 5 3.4%

POLAREXPRESS,WILLIAMS 3 2.0%

OBSERVATORY 3 2.0%

CHOCOLATETRAIL 3 2.0%

WORK 2 1.4%

SNOWBOWL80THANNIVERSARY 2 1.4%

RODEO 2 1.4%

REUNION 2 1.4%

NEWYEARSEVECELEBRATION 2 1.4%

GRADUATION 2 1.4%

GEOCONFERENCE 2 1.4%

FAMILYREUNION 2 1.4%

ZIPLINE 1 0.7%

WINTERFEST 1 0.7%

TRAINDAY 1 0.7%

SIGMAPI 1 0.7%

SEMINARFEAST 1 0.7%

SCIENCEFEST 1 0.7%

SCHOOLRETREAT 1 0.7%

SCHOOLCONFERENCE 1 0.7%

SAG 1 0.7%

ROUTE66CLASSIC 1 0.7%

REDWHITEBLUESAMERICALEGION 1 0.7%

PUMPKINPATCH 1 0.7%

PLAYONCLIMATECHANGE 1 0.7%

PLAY 1 0.7%

PARADE4THOFJULY 1 0.7%

OVERLANDEXPO 1 0.7%

ORPHEUMTHEATRE 1 0.7%

OPENSTUDIOSSEDONA 1 0.7%

OCTOBERFEST 1 0.7%

NDNC 1 0.7%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    113



Count

Percent(%)

NAVAJOAUCTION 1 0.7%

NAUORIENTATION 1 0.7%

NAUFRATREUNION 1 0.7%

NAUFAMILYWEEKEND 1 0.7%

NAUBANDDAY 1 0.7%

NAU 1 0.7%

MUSIC 1 0.7%

MEETING 1 0.7%

MEETDANIELTIGER 1 0.7%

MADEINTHESHADE 1 0.7%

LLSBCHAMPION 1 0.7%

HOUSE 1 0.7%

HOPIFESTIVAL 1 0.7%

HOCKEYCAMP 1 0.7%

HIGHLANDGAMES 1 0.7%

HERE 1 0.7%

GROUPCAMP 1 0.7%

GRANDCHILDSOCCER 1 0.7%

GRADUATIONNAU 1 0.7%

FLEAMARKET 1 0.7%

FARMERSMARKET 1 0.7%

ESCAPESPACE 1 0.7%

DIVECOMPETITIONATNAU 1 0.7%

COMEDY 1 0.7%

COLLEGETOURNAU 1 0.7%

COLLEGEPROF.VISIT 1 0.7%

CLIFFORDWHITETHEATRE 1 0.7%

CENTERFORTHEARTS 1 0.7%

CELTICFEST 1 0.7%

CARCONVENTION 1 0.7%

CARCLUB 1 0.7%

BRIDALEXPO 1 0.7%

BOBCATSBASKETBALLGAMENAU 1 0.7%

BLUESANDBREW 1 0.7%

BEER 1 0.7%

AZBEERWEEK 1 0.7%

ASBACONFERENCE 1 0.7%

ARTWALK 1 0.7%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    114



Count

Percent(%)

ARTFAIR 1 0.7%

ADVENTUREZIPLINEPARK 1 0.7%

AA 1 0.7%

9OTHBIRTHDAYCELEBRATION 1 0.7%

4THOFJULYPARADE 1 0.7%

4THOFJULYEVENTS 1 0.7%

4THOFJULY 1 0.7%



2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    115



AppendixJ:Otherattractions/activities

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    116



Count

Percent(%)

SEDONA 21 5.8%

FLAGSTAFFEXTREMEADVENTURE 21 5.8%

BEARIZONA 19 5.3%

METEORCRATER 14 3.9%

WORK 6 1.7%

TRAVELINGTHROUGH 5 1.4%

BREWERIES 5 1.4%

PETRIFIEDFORESTNATIONALMONUMENT 4 1.1%

GOLF 4 1.1%

SEDONA,PETRIFIEDFOREST 3 0.8%

POLAREXPRESS 3 0.8%

PIONEERMUSEUM 3 0.8%

NAU 3 0.8%

VISITORSCENTER 2 0.6%

VISITINGFRIENDS 2 0.6%

VISITFRIENDS 2 0.6%

TWINARROWS 2 0.6%

SKIING 2 0.6%

SEDONAANDWINSLOW 2 0.6%

SANFRANCISCOPEAKS 2 0.6%

RESTAURANTS 2 0.6%

PASSTHROUGH 2 0.6%

OAKCREEKCANYON 2 0.6%

NORTHERNARIZONAUNIVERSITY 2 0.6%

HIKING,GRANDCANYON 2 0.6%

HERE 2 0.6%

FLAGSTAFFMEDICALCENTER 2 0.6%

FIELDTRIP 2 0.6%

FAMILY 2 0.6%

CAMERONTRADINGPOST 2 0.6%

BUFFALOPARK 2 0.6%

BREWPUBS 2 0.6%

YARNSTORE 1 0.3%

X‐TREME 1 0.3%

WINSLOWMETEORCRATER 1 0.3%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    117



Count

Percent(%)

WENTTOTEXASTOPURCHASEATRUCK 1 0.3%

WEWANTEDTOGOTORIORDANMANSIONANDTHE

ARBORTEUMBUTNOTOPEN.

1 0.3%

VOLCANOTUBES 1 0.3%

VISITINGSISTER 1 0.3%

VISITINGMYDAUGHTER 1 0.3%

VISITINGFAMILYINUTAHBUTWILLRETURNAND

SEEMOREOFFLAGSTAFF.

1 0.3%

VISITINGFAMILY 1 0.3%

VISITINGDOWNTOWN,WALKING 1 0.3%

VISITINGDAUGHTER 1 0.3%

VISITINGANDSEEINGTHEAREA 1 0.3%

VISITINGAMTRAKTRAINSTATIONFORBUSINESS 1 0.3%

VISITINGAFRIEND 1 0.3%

VISITEDSEDONA 1 0.3%

VISITSEDONA 1 0.3%

VISITRELATIVE 1 0.3%

VISITFAMILY 1 0.3%

URBANMARKETANDFARMERSMARKET 1 0.3%

UNIVERSITY 1 0.3%

TUBACITY 1 0.3%

TRAINWATCHINGWITHGRANDKIDS 1 0.3%

TRAINWATCH 1 0.3%

TRAINSTATION 1 0.3%

TOUCHINGAHISTORICCHIMNEYONPRIVATE

PROPERTY

1

0.3%

TOSEEMOUNTAINSFORFIRSTTIME 1 0.3%

THRIFTSHOPS,BOOKSTORES 1 0.3%

THEPLACE 1 0.3%

SWIMMINGPOOL 1 0.3%

SWIMMINGATHOTELPOOL 1 0.3%

SPRINGTRAINING‐PHOENIX 1 0.3%

SPRINGTRAINING 1 0.3%

SPAINSEDONA 1 0.3%

SNOWBOWL 1 0.3%

SLIDEROCK 1 0.3%

SHOPPING‐RESALESHOPS 1 0.3%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    118



Count

Percent(%)

SHOPPING 1 0.3%

SEEINGTHETRAINS 1 0.3%

SEEINGTHECOUNTRY1MILEATATIME 1 0.3%

SEEINGMYDEAN'SLISTKID 1 0.3%

SEDONA/DAYTRIPSFROMPHOENIX 1 0.3%

SEDONA,PAINTEDDESERT/PETRIFIEDFOREST 1 0.3%

SEDONA,JEROME,VERDERAILROAD 1 0.3%

SEDONA,ANTELOPECANYON,BEARIZONA 1 0.3%

SEDONATRAILS 1 0.3%

SEDONAAZ 1 0.3%

SEDONA‐REDROCKJEEPTOURS 1 0.3%

SEDONA 1 0.3%

RT66 1 0.3%

ROUTE66PASSPORT 1 0.3%

ROUTE66 1 0.3%

ROPESCOURSE 1 0.3%

ROCKCLIMBINGGYM 1 0.3%

ROCKCLIMBING 1 0.3%

ROADSIDEATTRACTIONS 1 0.3%

RIORDANMANSION 1 0.3%

RIMTORIMHIKE 1 0.3%

REUNIONFESTIVITIES 1 0.3%

RESALESHOPS 1 0.3%

RELAXANDENJOYTHEWEATHER 1 0.3%

REDROCKCOUNTY 1 0.3%

REDROCK 1 0.3%

REALESTATE 1 0.3%

RAFTINGONTHECOLORADOR.INTHEG.C. 1 0.3%

RAFTINGCOLORADORIVER 1 0.3%

RAFTINGANDANTELOPECANYON 1 0.3%

POSSIBLEMOVE 1 0.3%

PIONEERMUSEUM/METEORCRATER 1 0.3%

PIONEERMUSEUMSEDONA 1 0.3%

PINKJEEP 1 0.3%

PHARMACYANDOTHERESSENTIALSHOPPING 1 0.3%

PETRIFIEDFOREST/PAINTEDDESERT 1 0.3%

PETRIFIEDFOREST,WUPATKINAT'LMONUMENT, 1 0.3%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    119



Count

Percent(%)

METEORCRATER

PETRIFIEDFOREST,METEORCRATER 1 0.3%

PETRIFIEDFORESTNAVAJONATIONALMONUMENT 1 0.3%

PETRIFIEDFOREST 1 0.3%

PETIFIEDFOREST,SEDONAAREA,GOLFING,

MONTEZUMA'SCASTLEANDWELL.

1

0.3%

PEABODYCOALMINEATBLACKMESA 1 0.3%

PAYFORPARKINGKIOSKWERECONFUSING 1 0.3%

PASSINGTHROUGHONOURWAYHOMEFROM

COLORADO

1 0.3%

PASSINGTHROUGH‐BUTLOVEDBLACKBARTS 1 0.3%

PASSINGTHROUGH 1 0.3%

PAINTEDDESERT,PETRIFIEDFORESTNATIONALPARK 1 0.3%

PAINTEDDESERT,PETFOREST 1 0.3%

PAINTEDDESERTNATIONALMONUMENT,PETRIFIED

FORESTNATIONALPARK

1

0.3%

ORPHEUM 1 0.3%

ONTHEWAYSTOPPEDATPREHISTORICFOREST 1 0.3%

OATMAN/BURROS! 1 0.3%

OAKCANYON 1 0.3%

NORTHLANDPOLAREXPRESS 1 0.3%

NORTHPOLEEXPERIENCE 1 0.3%

NORTHARIZONAMUSEUMAWESOME 1 0.3%

NONE,NOTENOUGHTIME 1 0.3%

NAVAJONATION 1 0.3%

MOVIES,SHOPPING,BREWERY,BARNES&NOBLE 1 0.3%

MONTEZUMAMONUMENTS 1 0.3%

MONTEZUMACASTLE 1 0.3%

MONTAZUMACASTLENATIONALMONUMENT,

SEDONA,PETRIFIEDFOREST

1 0.3%

METEORCRATER,SEDONA 1 0.3%

METEORCRATER,PETRIFIEDFOREST 1 0.3%

METEORCRATER/PETRIFIEDFOREST 1 0.3%

MEETINGWITHCOLLEAGUESTOPLANRESEARCH 1 0.3%

MEETING&PICKINGUPDAUGHTERATAMTRAK

STATION

1

0.3%

LOVEBEINGHEREITISBEAUTIFULANDFRIENDLY 1 0.3%

LOTSOFRESTAURANTS 1 0.3%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    120



Count

Percent(%)

LOOKINGAROUND 1 0.3%

LOCKETTMEADOWFALLCOLORS 1 0.3%

LOCALRESTAURANTANDDOUBLETREE 1 0.3%

LOCALBUSINESSES 1 0.3%

LOCALBREWERY 1 0.3%

LOCALBREWERIES 1 0.3%

LOCALBARS,LIVEMUSIC,ATVSEDONA 1 0.3%

LITTLEAMERICAHOTEL&RESORT 1 0.3%

LAVACAVES 1 0.3%

LAKEPOWELL,ANTELOPECANYON 1 0.3%

LAPOSADAHOTEL 1 0.3%

KICKSTANDKAFE 1 0.3%

KENDRICKPEAK 1 0.3%

KAIBAB 1 0.3%

JUSTWALKINGAROUNDTOKILLTIME 1 0.3%

JUSTPASSINGTHROUGH 1 0.3%

JUSTHANGINGOUT;WILLRETURNTOEXPLORE

MORE

1 0.3%

JUSTGETTINGAWAYFROMTHEHEAT! 1 0.3%

JUSTENJOYFLAGSTAFF 1 0.3%

JUSTEN‐ROUTETOMADISON,IN 1 0.3%

JUSTCRUZINGAROUND 1 0.3%

JEEPTRAILS 1 0.3%

INTERVIEW/POSSIBLERELOCATION 1 0.3%

INFO 1 0.3%

IWOULDLIKETOSEEALL 1 0.3%

IDON’TKNOWYET 1 0.3%

HOUSEISBEINGFIXED 1 0.3%

HORSECAMPING/TRAILS 1 0.3%

HOPILAND,WINSLOW,PETRIFIEDFOREST,SEDONA 1 0.3%

HOCKEYTOURNAMENT 1 0.3%

HISTORYOFFLAGSTAFF 1 0.3%

HISTORICTOWNWALK 1 0.3%

HIKING 1 0.3%

HELICOPTERTOUR 1 0.3%

HAVEDONEALLTHESEPREVIOUSLY 1 0.3%

HAVASUPAIGUIDEDTOURVIAWILDLANDTREKKING 1 0.3%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    121



Count

Percent(%)

CO.

HARKINSTHEATER,HUMPHREY'SPEAK 1 0.3%

GREATRESTAURANTS&SHOPPING 1 0.3%

GRANDKIDS 1 0.3%

GRANDCANYON 1 0.3%

GOINGTOHOPIFROMHERE 1 0.3%

GOINGTOHOPIANDZUNIFROMHERE 1 0.3%

GOKARTS 1 0.3%

GOKARTING,LAZERTAG 1 0.3%

GLENCANYONANDDAM 1 0.3%

GLENCANYON 1 0.3%

GETAWAY 1 0.3%

GEOLOGICFIELDTRIP 1 0.3%

FOOTBALLGAME 1 0.3%

FOOD/DRINK 1 0.3%

FOOD/OUTDOORSTORE 1 0.3%

FOLKFESTIVAL,HOPIFESTIVAL 1 0.3%

FLAGSTAFFADVENTURECOURSE 1 0.3%

FEAST,CONFERENCE 1 0.3%

FAMILYINPHOENIX 1 0.3%

FAMILYANDFRIENDTIME 1 0.3%

FALLCOLOR,HARTPRAIREROAD 1 0.3%

EXTREMEADVENTURE 1 0.3%

EXPRESS 1 0.3%

ESCAPESPACE 1 0.3%

ELDEN,PUEBLOHAUNTEDTOUR 1 0.3%

DROVEINTOSEDONA 1 0.3%

DRIVINGTHRU 1 0.3%

DRIVINGSCENICAREAS 1 0.3%

DINNERATTRAINLOCATION 1 0.3%

DININGOUT 1 0.3%

DAYTRIPS‐ONETOPETRIFIEDFOREST 1 0.3%

CRUZING 1 0.3%

COCONINONATIONALFOREST 1 0.3%

COALMINECANYON,NAVAJO 1 0.3%

COALMINECANYON 1 0.3%

CHURCHVISITSATFLAGSTAFFSDA 1 0.3%

2017‐2018FlagstaffConvention&VisitorsBureauStudy|NAU    122



Count

Percent(%)

CHURCHVISITS 1 0.3%

CHECKINGNEIGHBORHOODS 1 0.3%

CHACOCANYON‐CANYONDECHELLY,HOPIAND

NAVAJORESERVATIONSANDCULTURE

1 0.3%

CELEBRATEANNIVERSARY 1 0.3%

CANYONDINETOSEDONAANDBACK,COALMINE

CANYON

1 0.3%

CANYONDECHELLEYANDHOPI 1 0.3%

CAMEUPFORANNIVERSARY 1 0.3%

BUSINESSCONFERENCE 1 0.3%

BUSINESS 1 0.3%

BRIDALSHOWER 1 0.3%

BICENTENNIALMOONTREE 1 0.3%

BETTERTOURBUSPARKINGDOWNTOWN 1 0.3%

BEER 1 0.3%

BEAVERSTREETBREWERYRAILTRAFFIC 1 0.3%

BEARIZONA,ICESKATINGRINK 1 0.3%

BEARJAWHIKE 1 0.3%

BASEFROMWHICHTOHIKEANDEXPLORESEDONA 1 0.3%

BARRINGERCRATER 1 0.3%

BARENATION 1 0.3%

ATTENDINGTHE2017OMESUMMITCONFERENCE 1 0.3%

ATEATBRIX 1 0.3%

ARIZONATRAILFROMMEXTOUTAH 1 0.3%

ANTIQUESTORES 1 0.3%

ANTIQUESHOPS 1 0.3%

ANTELOPECANYON/HORSESHOEBEND 1 0.3%

ANTELOPECANYON,HORSESHOEBEND 1 0.3%

ANTELOPECANYON,ARCHES,CANYONLANDS,ZION,

BRYCE,GRANDCANYON,OAKCREEKCANYON

1 0.3%

ANTELOPECANYON/LAKEPOWELL 1 0.3%

ANTELOPECANYON 1 0.3%

ANASAZIANDOTHERHISTORICSITES 1 0.3%

ANASAGYDWELLINGS 1 0.3%

AMTRAKSTATIONTOWATCHTRAINS 1 0.3%

AAMTGS 1 0.3%

ARESTFROMTHECACTUS 1 0.3%