AIDA
Attention- Your goal in your opening paragraph is to grab the reader’s
attention. You can share an impressive example of something you have
accomplished that relates to the desired position, tell a story that showcases
your passion for the position you want.
Interest- Now that you have the reader’s Attention, you need to maintain
their Interest. This will be your 2nd paragraph. Turn the focus on the employer,
but still sell yourself. You need to appeal to their needs.
Desire- You need to create a Desire for your employment. This will be your 3rd
paragraph. Determine the major points the employer is addressing in the job
description, then follow up with specific examples of how you have
accomplished tasks related to those major points.
Action- In your closing paragraph, you want to compel them to take Action to
reach out to you! Put the ball in their court, provide options for contact.