LAKE WINNIPESAUKEE GOLF CLUB
GOLF MERCHANDISE MANAGER JOB DESCRIPTION
Position Concept: The Golf Merchandise Manager is responsible for the success and
viability of the golf merchandise concession. Plans, purchases, coordinates and
merchandises inventory of golf products offered for sale. Tracks, documents, manages
and promotes golf product sales and implements inventory control. Maximize sales
and profitability through the development and implementation of strategies, analysis
and appropriate reaction to sales trends.
Supervised By: Kevin Roberts – Director of Golf
Specific Responsibilities - include but are not limited to:
• Oversees golf merchandising concession to achieve its established mission within
the golf operation.
• Oversees development of buying plans and all golf merchandise related
purchasing.
• Presents a diverse and desirable array of golf equipment, apparel, and accessories
in line with customer demands.
• Maintains levels of product appropriate for the season and level of traffic through
Golf Shop.
• Maintains appropriate mix and levels of regular stock and seasonal products,
within budgetary guidelines, while maintaining cost of goods sold percentage.
• Develops and executes general and seasonal merchandise plans, visual presentation
guidelines and pricing strategies.
• Maintains an attractive and orderly appearance in and around the Golf Shop.
• Maintains product documentation from purchase to sale; including purchase
orders, receiving records, invoice validation/payment, inventory records and
special-order records to document merchandise history.
• Monitors safeguarding of inventory and assets to reduce loss from theft, pilferage,
defective/damaged goods returns and markdowns.
• Ensures customer database includes and tracks important dates, spending, sizes,
preferences.
• Establishes sales and inventory recordkeeping policies and procedures, provides
training and ensures compliance by staff.
• Trains, motivates and develops Golf Shop sales staff to ensure effective sales and
service performance and techniques and product knowledge.
• Develops strategies to ensure customer satisfaction and maximize business
performance and profitability.
• Manages vendor performance to maximize profitability and achieve financial
objectives.
• Maintains collaborative partnerships and negotiate effectively with vendors.
• Establishes pricing structures for all inventory and special-order items in
consideration of competitive prices and generally accepted profit margins. Keeps
abreast of industry and competition pricing structures to set prices for maximizing
sales potential.
• Analyzes sales and studies trends to determine additional needed sales promotions,
markdowns and clearance sales.
• Works with other department heads on approved staff uniforms; including pricing,
buying and distribution to employees.
• Establishes and/or ensures employee purchase policies are adhered to including
accurate accounting of employee purchases.
Knowledge, Skills and Traits
• Fundamental knowledge of the game of golf and golf merchandising concession
operations.
• Act as a role model for all employees by demonstrating the behavior and work
ethic expected of all employees.
• Strong organizational, planning and prioritization skills.
• Self-motivated with desire to promote and market.
• Service and customer focused attitude.
• Experienced in written and oral business communications.
• Remain up to date on customer relations management and player development
initiatives.
• Maintain and promote a positive professional image within the community.
• Remain current on merchandising innovations and marketing and business trends.
• Experienced computer user including; Microsoft Word and Excel. Proficient in
other applications, i.e. Email, Internet, tournament and database.
