Director of Product, Data Delivery

AnalyticsIQ – Atlanta, GA/Remote

AnalyticsIQ is the leading people-based marketing data creator & predictive analytics innovator.

Our mission is to fuel better outcomes for all by creating reliable & predictive people-based data

by blending cognitive psychology with data science. We help B2C & B2B organizations across

industries understand who people are, what they do, & why they make decisions to help brands

improve marketing & analytic results. AnalyticsIQ is headquartered in Atlanta, Georgia, & employs a

growing team of industry experts, data scientists & cognitive psychologists. Our company values

CREATE a high standards culture made up of collaboration, respect, ethics, accountability, trust, &

excellence. As a member of our team, you will have an opportunity to thrive within an incredible

culture that provides market leading solutions, competitive pay & benefits, proven support for

work-life balance, a commitment to teamwork, & support for personal & professional growth. We

invite you to experience the brilliance!

Job Description:

As a Director of Product, Data Delivery, you will be responsible for leading the development &

execution of AnalyticsIQ’s data distribution strategy within the AdTech ecosystem. Our goal is to

ensure that all clients & strategic partners can quickly, easily, & securely access the AnalyticsIQ

data they need, where & how they need it. For example, the delivery strategy may include forging

strategic agreements & processes with onboarding partners, digital media platforms, & analytics

environments. You will work closely with cross-functional teams to identify & prioritize market

opportunities, define product requirements, & drive the product roadmap from conception to

launch. Your role will involve analyzing market trends, understanding customer needs, &

leveraging data-driven insights to deliver innovative solutions. This position will report to the Vice

President of Product Management.

Responsibilities:

• Formulate & communicate a clear data delivery product strategy aligned with the

company's vision & goals.

• Identify market trends, competitive landscapes, & emerging technologies to inform

strategic decisions.

• Define appropriate product strategies for AIQ's identity assets, data products, & propositions

across sales channels & vertical markets related to identity enrichment services.

• Define & prioritize new data delivery initiatives based on business value, customer needs, &

technical feasibility.

• Develop & maintain a product roadmap that guides the product development lifecycle.

• Collaborate with cross-functional teams including engineering, marketing, & sales to ensure

successful product delivery.

• Facilitate communication & alignment among team members to drive project execution.

• Conduct market research, user interviews, & competitive analysis to gain insights into

customer preferences & behavior in the digital ecosystem.

• Utilize data analytics & customer feedback to optimize product performance & user

experience. Understand the user persona & buyer persona & develop unique value

propositions for both.

• Work closely with the Data Product Manager to share specific feedback & opportunities

related to the individual data attributes AnalyticsIQ creates.

• Translate business objectives & customer requirements into clear & actionable product

requirements.

• Document user stories, feature specifications, & acceptance criteria to guide development

efforts.

• Drive the development of marketing collateral, sales enablement materials, & customer

communication plans to support product adoption.

• Collaborate with product marketing & partner teams to support content creation, product

positioning, pricing & drive Go-To-Market.

• Define key performance indicators (KPIs) to measure the success & ROI of data delivery

strategies.

• Monitor product performance, analyze metrics, & iterate on product features to drive Build

& maintain strong relationships with internal stakeholders, external data delivery partners, &

customers.

• Regularly communicate product updates, gather feedback, & manage expectations to

ensure alignment with business objectives.

Qualifications & Skills:

• Bachelor's degree in business, marketing, computer science, or related field; Master's

degree preferred.

• 5+ years of consumer marketing experience with a strong understanding of how offline &

digital identifiers work for identity resolution.

• Strong domain knowledge & tactical experience in the Ad-Tech/Mar-Tech space

• Proven experience in product management, with a focus on strategy development &

execution.

• Ability to operate & think in terms of the business outcome, end-user experience, the

underlying technology stack to drive those experiences & outcomes.

• Strong analytical skills & ability to translate data into actionable insights.

• Excellent communication & presentation skills, with the ability to influence & persuade

stakeholders at all levels.

• Experience working in Agile development environments.

• Demonstrated ability to manage multiple projects simultaneously & drive results in a fast-

paced, dynamic environment.

• Strategic thinker with a customer-centric mindset & a passion for delivering innovative

digital solutions.

• Bonus: Product Management Certification from the Pragmatic Institute

• Bonus: Previous leadership experience

Competencies:

• Branding & Positioning

• Creativity & Innovation

• Fostering Communication

• Information Gathering & Processing

• Integrated Marketing Communications

• Teamwork

What You Can Expect from Us:

• A collaborative & supportive company culture with a rewarding work environment

• Work-life-balance

• Employee development

• Room for upward growth within the organization

• Competitive pay

• Comprehensive benefits including 100% of family health, dental, & vision

• 401k with company matching

• Opportunity to attend a variety of events including company & industry events

• Paid parental leave

• Remote working options

• Paid vacation days that increase with time employed with company

• Sports & entertainment tickets available to employees

• Reimbursement towards family fitness club membership

If interested in applying, please send your resume to HR@analyticsiq.com!